Hootsuite vs SocialPilot:Which is searched more?
In August 2026, Hootsuite had more branded searches than SocialPilot among social media management tools worldwide. Hootsuite was estimated to have 125K branded searches compared to SocialPilot’s 18.1K, and held a 14% Share of Search versus SocialPilot’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hootsuite or SocialPilot?
Compare the social media management tools brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hootsuite, SocialPilot. The figures are in the table below the chart.
View monthly share of search table
| Month | Hootsuite | SocialPilot |
|---|---|---|
| Oct 2025 | 20.5% | 2.5% |
| Nov 2025 | 21.5% | 2.6% |
| Dec 2025 | 20.9% | 2.5% |
| Jan 2026 | 24.4% | 2% |
| Feb 2026 | 24% | 2.3% |
| Mar 2026 | 20.7% | 2.5% |
| Apr 2026 | 18.1% | 2.1% |
| May 2026 | 16.9% | 2.2% |
| Jun 2026 | 18.4% | 2.4% |
| Jul 2026 | 13.5% | 1.9% |
| Aug 2026 | 14% | 2% |
| Sep 2026 | — | — |
How has the Hootsuite and SocialPilot comparison changed over the last 12 months?
3 findings
- Hootsuite was ahead of SocialPilot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media management tools worldwide moved from 20.5% to 14%, and its estimated monthly branded searches moved from 224K to 125K.
- Across the 11 months ending August 2026, SocialPilot’s estimated Share of Search among social media management tools worldwide moved from 2.5% to 2%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for social media management tools worldwide in August 2026?
2 changes
In August 2026, Hootsuite gained estimated Share of Search among social media management tools worldwide, from 13.5% to 14%.
Estimated monthly branded searches for SocialPilot worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hootsuite’s and SocialPilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hootsuite
40 branded search terms
- hoot suite com
- hootsuite
- hootsuite ads
- hootsuite advertising
- hootsuite analytics
- hootsuite app
- hootsuite application
- hootsuite cost
- hootsuite enterprise
- hootsuite for nonprofits
- hootsuite insights
- hootsuite media
- hootsuite planner
- hootsuite plans
- hootsuite plans and pricing
- hootsuite pricing
- hootsuite pricing plans
- hootsuite professional plan
- hootsuite reports
- hootsuite sentiment analysis
- hootsuite social
- hootsuite social listening
- hootsuite social listening tool
- hootsuite social marketing
- hootsuite social media
- hootsuite social media analytics
- hootsuite social media listening
- hootsuite social media management
- hootsuite social media manager
- hootsuite social media marketing
- hootsuite social media monitoring
- hootsuite social media planner
- hootsuite social media scheduler
- hootsuite social media scheduling
- hootsuite social media tools
- hootsuite social monitoring
- professional plan hootsuite
- social listening on hootsuite
- social media analytics hootsuite
- social media plan hootsuite
SocialPilot
2 branded search terms
- social pilot
- socialpilot
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.