Brandwave

How popular isHootsuite?

In October 2026, people searched for Hootsuite by name about 114,000 times worldwide, a 44.7% decrease from the previous year. These searches made up 14% of all global social media analytics platform searches, placing Hootsuite second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about social media analytics platforms, Hootsuite appeared in four of the five answers and was the fourth most recommended of the eight.

Search and AI answers in October 2026

Hootsuite is the second most searched of 8 competitors and the fourth most recommended in the AI answers we collected.

  1. MetricoolShare of searches 67.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. HootsuiteShare of searches 14%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. Sprout SocialShare of searches 11.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. BufferShare of searches 2.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. AgorapulseShare of searches 1.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top social media analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hootsuite was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hootsuite is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sprout Social1st
  2. Metricool2nd
  3. Agorapulse3rd
  4. Hootsuite4th
  5. Rival IQ5th
  6. Buffer6th
  7. Iconosquare7th
  8. SocialPilot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sprout Social5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Agorapulse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hootsuite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rival IQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buffer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iconosquare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social media analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Hootsuite compared with other social media analytics platforms worldwide?

Hootsuite against social media analytics platforms worldwide, by month

Share of searches by month for Metricool, Hootsuite, Sprout Social, Buffer. The figures are in the table below the chart.

View monthly share of searches table
MonthMetricoolHootsuiteSprout SocialBufferAgorapulseSocialPilotIconosquareRival IQ
Nov 202542.9%29.4%15.9%3.1%3.2%2.6%1.7%1.2%
Dec 202546.9%26.4%14.3%3.8%3.5%2.8%1.6%0.84%
Jan 202639.8%33.1%14.8%4.8%2.9%2.4%1.3%0.87%
Feb 202642.9%29.5%13.1%7.2%2.6%2.6%1.4%0.77%
Mar 202646.1%25.9%14%6.8%2.8%2.3%1.3%0.83%
Apr 202648.9%22.7%12.2%9.4%2.4%2.4%1.1%0.88%
May 202651.1%20.4%12.8%9.4%2.5%2.1%1.1%0.61%
Jun 202650.7%21.5%12.7%9%2.5%2%0.92%0.61%
Jul 202648.5%14.9%12.1%18.4%2.4%1.9%0.9%0.71%
Aug 202651.8%15.9%12.9%14.2%2.1%1.7%0.76%0.62%
Sep 202651%12.7%10.5%21.3%2%1.4%0.61%0.5%
Oct 202667.5%14%11.3%2.8%1.8%1.2%0.81%0.54%

  1. 1.Metricool

    67.5%

    Held 1st. 551K estimated branded searches, +22.2% vs prior month. Share +16.5 points.

  2. 2.Hootsuite

    14%

    Moved from 3rd to 2nd. 114K estimated branded searches, +1.3% vs prior month. Share +1.2 points.

  3. 3.Sprout Social

    11.3%

    Moved from 4th to 3rd. 92.3K estimated branded searches, -0.09% vs prior month. Share +0.9 points.

  4. 4.Buffer

    2.8%

    Moved from 2nd to 4th. 22.9K estimated branded searches, -87.8% vs prior month. Share -18.5 points.

  5. 5.Agorapulse

    1.8%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.SocialPilot

    1.2%

    Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  7. 7.Iconosquare

    0.81%

    Held 7th. 6.6K estimated branded searches, +22% vs prior month. Share +0.2 points.

  8. 8.Rival IQ

    0.54%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hootsuite and its closest rivals

Every comparison with Hootsuite

32 comparisons

How has branded search demand for Hootsuite changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Hootsuite worldwide fell from 207K to 114K.
  • Across the 12 months ending October 2026, Hootsuite’s share of searches among social media analytics platforms worldwide decreased from 29.4% to 14%.
  • Across the 12 months ending October 2026, Hootsuite’s share of searches among social media analytics platforms worldwide peaked at 33.1% in January 2026 and was lowest at 12.7% in September 2026.

How did search popularity change for social media analytics platforms worldwide in October 2026?

6 changes

  1. In October 2026, Hootsuite overtook Buffer to rank 2nd among social media analytics platforms worldwide, with 14% of the searches.

  2. In October 2026, Sprout Social overtook Buffer to rank 3rd among social media analytics platforms worldwide, with 11.3% of the searches.

  3. In October 2026, Metricool gained share of searches among social media analytics platforms worldwide, from 51% to 67.5%.

  4. In October 2026, Buffer lost share of searches among social media analytics platforms worldwide, from 21.3% to 2.8%.

  5. SocialPilot’s share of searches among social media analytics platforms worldwide has lost ground for 3 months in a row, from 1.9% to 1.2% in October 2026.

  6. Agorapulse’s share of searches among social media analytics platforms worldwide has lost ground for 3 months in a row, from 2.4% to 1.8% in October 2026.

How are Hootsuite’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Hootsuite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hootsuite
  • hootsuite ads
  • hootsuite analytics
  • hootsuite app
  • hootsuite application
  • hootsuite enterprise
  • hootsuite for nonprofits
  • hootsuite insights
  • hootsuite linkedin
  • hootsuite listening
  • hootsuite media
  • hootsuite reports
  • hootsuite sentiment analysis
  • hootsuite social
  • hootsuite social listening
  • hootsuite social marketing
  • hootsuite social media
  • hootsuite social media listening
  • hootsuite social media marketing
  • hootsuite social media monitoring
  • hootsuite social monitoring
  • social listening on hootsuite

Do you work for Hootsuite? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hootsuite compete?

Hootsuite is ranked by how often people search for it in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Social media scheduling tools2nd of 812.2%Show ranking
Social media management tools2nd of 1012.5%Show ranking
Social media analytics platforms2nd of 814%Shown above
AI social media tools2nd of 815.9%Show ranking
Social listening platforms6th of 80.33%Show ranking
LinkedIn content tools12th of 120.8%Show ranking
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