Brandwave

Hootsuite vs Metricool:Which is more popular?

In October 2026, Metricool had more branded searches than Hootsuite among social media analytics platforms worldwide. Metricool had about 551,000 branded searches, while Hootsuite had 114,000. Metricool made up 67.5% of all social media analytics platform searches we track, and Hootsuite accounted for 14%. When we asked ChatGPT and Google AI Overviews about social media analytics platforms, Metricool appeared in all five answers and Hootsuite in four. Metricool was mentioned before Hootsuite in four out of five answers.

Among social media analytics platforms worldwide in October 2026

Who do people search for more?

Metricool, about 5 searches for every 1 for Hootsuite

Metricool 551K searchesHootsuite 114K searches

Who does AI mention more?

Metricool, mentioned in every answer we collected

Metricool in 5 of 5Hootsuite in 4 of 5

Who does AI recommend more?

Metricool, named ahead of Hootsuite in 4 of 5 answers

Metricool first in 4Hootsuite first in 1

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Top social media analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Metricool appeared in all five answers. Hootsuite was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Metricool was listed before Hootsuite in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sprout Social1st
  2. Metricool2nd
  3. Agorapulse3rd
  4. Hootsuite4th
  5. Rival IQ5th
  6. Buffer6th
  7. Iconosquare7th
  8. SocialPilot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sprout Social5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Agorapulse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hootsuite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rival IQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buffer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iconosquare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social media analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hootsuite or Metricool more popular in search?

This chart shows how often people search Google for Hootsuite and Metricool by name. Each line represents a brand's share of searches for all eight social media analytics platforms we track, month by month, from English-language searches worldwide.

Hootsuite and Metricool among social media analytics platforms worldwide, by month

Share of searches by month for Metricool, Hootsuite. The figures are in the table below the chart.

View monthly share of searches table
MonthMetricoolHootsuiteSprout SocialBufferAgorapulseSocialPilotIconosquareRival IQ
Nov 202542.9%29.4%15.9%3.1%3.2%2.6%1.7%1.2%
Dec 202546.9%26.4%14.3%3.8%3.5%2.8%1.6%0.84%
Jan 202639.8%33.1%14.8%4.8%2.9%2.4%1.3%0.87%
Feb 202642.9%29.5%13.1%7.2%2.6%2.6%1.4%0.77%
Mar 202646.1%25.9%14%6.8%2.8%2.3%1.3%0.83%
Apr 202648.9%22.7%12.2%9.4%2.4%2.4%1.1%0.88%
May 202651.1%20.4%12.8%9.4%2.5%2.1%1.1%0.61%
Jun 202650.7%21.5%12.7%9%2.5%2%0.92%0.61%
Jul 202648.5%14.9%12.1%18.4%2.4%1.9%0.9%0.71%
Aug 202651.8%15.9%12.9%14.2%2.1%1.7%0.76%0.62%
Sep 202651%12.7%10.5%21.3%2%1.4%0.61%0.5%
Oct 202667.5%14%11.3%2.8%1.8%1.2%0.81%0.54%

How has branded search for Hootsuite and Metricool changed worldwide over the last 12 months?

3 findings

How did search popularity change for social media analytics platforms worldwide in October 2026?

2 changes

  1. In October 2026, Hootsuite overtook Buffer to rank 2nd among social media analytics platforms worldwide, with 14% of the searches.

  2. In October 2026, Metricool gained share of searches among social media analytics platforms worldwide, from 51% to 67.5%.

How are Hootsuite’s and Metricool’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Hootsuite’s and Metricool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hootsuite

20 branded search terms

  • hootsuite
  • hootsuite ads
  • hootsuite analytics
  • hootsuite app
  • hootsuite application
  • hootsuite enterprise
  • hootsuite for nonprofits
  • hootsuite insights
  • hootsuite media
  • hootsuite reports
  • hootsuite sentiment analysis
  • hootsuite social
  • hootsuite social listening
  • hootsuite social marketing
  • hootsuite social media
  • hootsuite social media listening
  • hootsuite social media marketing
  • hootsuite social media monitoring
  • hootsuite social monitoring
  • social listening on hootsuite

Metricool

2 branded search terms

  • metricool
  • metricool social media

How the Brand Demand Index is measured

Other head-to-heads among social media analytics platforms

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