Brandwave

Metricool vs Sprout Social:Which is more popular?

In October 2026, Metricool had more branded searches than Sprout Social among social media analytics platforms worldwide. Metricool had about 551,000 branded searches, while Sprout Social had 92,300. Metricool made up 67.5% of all social media analytics platform searches we track, and Sprout Social accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about social media analytics platforms, both Metricool and Sprout Social appeared in all five answers. Sprout Social was mentioned before Metricool in three out of five answers.

Among social media analytics platforms worldwide in October 2026

Who do people search for more?

Metricool, about 6 searches for every 1 for Sprout Social

Metricool 551K searchesSprout Social 92.3K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Metricool in 5 of 5Sprout Social in 5 of 5

Who does AI recommend more?

Sprout Social, named ahead of Metricool in 3 of 5 answers

Sprout Social first in 3Metricool first in 2

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Top social media analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Metricool and Sprout Social showed up in all five answers. Sprout Social was listed before Metricool in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sprout Social1st
  2. Metricool2nd
  3. Agorapulse3rd
  4. Hootsuite4th
  5. Rival IQ5th
  6. Buffer6th
  7. Iconosquare7th
  8. SocialPilot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sprout Social5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Agorapulse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hootsuite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rival IQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buffer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iconosquare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social media analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Metricool or Sprout Social more popular in search?

This chart shows how often people search Google for Metricool and Sprout Social by name. Each line represents a brand's share of searches for all eight social media analytics platforms we track, month by month, from English-language searches worldwide.

Metricool and Sprout Social among social media analytics platforms worldwide, by month

Share of searches by month for Metricool, Sprout Social. The figures are in the table below the chart.

View monthly share of searches table
MonthMetricoolHootsuiteSprout SocialBufferAgorapulseSocialPilotIconosquareRival IQ
Nov 202542.9%29.4%15.9%3.1%3.2%2.6%1.7%1.2%
Dec 202546.9%26.4%14.3%3.8%3.5%2.8%1.6%0.84%
Jan 202639.8%33.1%14.8%4.8%2.9%2.4%1.3%0.87%
Feb 202642.9%29.5%13.1%7.2%2.6%2.6%1.4%0.77%
Mar 202646.1%25.9%14%6.8%2.8%2.3%1.3%0.83%
Apr 202648.9%22.7%12.2%9.4%2.4%2.4%1.1%0.88%
May 202651.1%20.4%12.8%9.4%2.5%2.1%1.1%0.61%
Jun 202650.7%21.5%12.7%9%2.5%2%0.92%0.61%
Jul 202648.5%14.9%12.1%18.4%2.4%1.9%0.9%0.71%
Aug 202651.8%15.9%12.9%14.2%2.1%1.7%0.76%0.62%
Sep 202651%12.7%10.5%21.3%2%1.4%0.61%0.5%
Oct 202667.5%14%11.3%2.8%1.8%1.2%0.81%0.54%

How has branded search for Metricool and Sprout Social changed worldwide over the last 12 months?

3 findings

How did search popularity change for social media analytics platforms worldwide in October 2026?

2 changes

  1. In October 2026, Sprout Social overtook Buffer to rank 3rd among social media analytics platforms worldwide, with 11.3% of the searches.

  2. In October 2026, Metricool gained share of searches among social media analytics platforms worldwide, from 51% to 67.5%.

How are Metricool’s and Sprout Social’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Metricool’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Metricool

2 branded search terms

  • metricool
  • metricool social media

Sprout Social

13 branded search terms

  • social listening sprout social
  • social media sprout social
  • sprout social
  • sprout social analytics
  • sprout social app
  • sprout social influencers
  • sprout social listening
  • sprout social management
  • sprout social media
  • sprout social platform
  • sprout social reporting
  • sprout social social media
  • sprout social tiktok

How the Brand Demand Index is measured

Other head-to-heads among social media analytics platforms

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