Hootsuite vs Taplio:Which is more popular?
In October 2026, Taplio had more branded searches than Hootsuite among LinkedIn content tools worldwide. Taplio had about 9,900 branded searches, while Hootsuite had 170. Taplio made up 46.8% of all LinkedIn content tool searches we track, and Hootsuite accounted for 0.8%. When we asked ChatGPT and Google AI Overviews about LinkedIn content tools, Hootsuite and Taplio each appeared in two of the five answers. Hootsuite and Taplio were each mentioned first in one of the two answers that named either.
Who do people search for more?
Taplio, about 58 searches for every 1 for Hootsuite
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top LinkedIn content tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hootsuite was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Taplio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hootsuite and Taplio were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Buffer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Taplio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hootsuite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AuthoredUp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Supergrow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TypeGrow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
aiCarousels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PostNitro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shield0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about LinkedIn content tools
5 answers
Asked ChatGPT
“What's the best tool for writing LinkedIn posts?”
Asked ChatGPT
“How can I schedule LinkedIn posts and see how they perform?”
Asked ChatGPT
“Which AI tool should I use to grow on LinkedIn?”
Searched Google, AI Overview
“linkedin post scheduler”
Searched Google, AI Overview
“linkedin post generator”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Hootsuite or Taplio more popular in search?
This chart shows how often people search Google for Hootsuite and Taplio by name. Each line represents a brand's share of searches for all 12 LinkedIn content tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Taplio, Hootsuite. The figures are in the table below the chart.
View monthly share of searches table
| Month | Taplio | TypeGrow | AuthoredUp | Supergrow | aiCarousels | PostNitro | Buffer | Kleo | Shield | EasyGen | RedactAI | Hootsuite |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 47.9% | 9.5% | 7.7% | 8.1% | 11.7% | 5% | 1% | 1.4% | 3.1% | 0.45% | 3.4% | 0.69% |
| Dec 2025 | 50.6% | 10.1% | 8.1% | 7.2% | 10.1% | 3.6% | 1.1% | 0.98% | 3.3% | 0.73% | 3.6% | 0.73% |
| Jan 2026 | 47.5% | 9.4% | 9.4% | 8.3% | 9.4% | 5% | 1.3% | 1.5% | 3.9% | 0.45% | 2.6% | 1.3% |
| Feb 2026 | 49% | 9.7% | 7.8% | 8.6% | 7.8% | 6.5% | 1.3% | 1.3% | 4% | 0.7% | 2.4% | 0.87% |
| Mar 2026 | 48.6% | 9.6% | 7.9% | 8.6% | 7.9% | 6.3% | 1.6% | 1% | 4% | 0.37% | 3.5% | 0.7% |
| Apr 2026 | 47.3% | 9.4% | 7.6% | 5.5% | 9.4% | 7.6% | 1.9% | 0.92% | 4.9% | 0.44% | 4.2% | 0.84% |
| May 2026 | 50.1% | 10% | 8% | 8.8% | 8% | 5.3% | 1.6% | 0.91% | 4.3% | 0.72% | 1.6% | 0.58% |
| Jun 2026 | 46.3% | 11.3% | 9.1% | 8.3% | 7.5% | 5% | 1.8% | 0.97% | 2.2% | 5.9% | 1% | 0.66% |
| Jul 2026 | 44.7% | 13.3% | 8.9% | 7.8% | 8.9% | 4.8% | 2.2% | 1.2% | 2.6% | 3.7% | 1.2% | 0.78% |
| Aug 2026 | 46.5% | 13.8% | 9.2% | 8% | 9.2% | 5% | 2.8% | 1.8% | 1.4% | 0.81% | 0.81% | 0.65% |
| Sep 2026 | 42.3% | 15.4% | 10.3% | 7.6% | 10.3% | 5.6% | 2.1% | 1.6% | 1.4% | 1.4% | 1.1% | 1.1% |
| Oct 2026 | 46.8% | 13.7% | 9% | 8.1% | 7.6% | 6.1% | 2.3% | 1.7% | 1.5% | 1.2% | 1.2% | 0.8% |
Hootsuite sells other things too, so only its searches that name this product count here, like “hootsuite linkedin”.
How has branded search for Hootsuite and Taplio changed worldwide over the last 12 months?
3 findings
- Taplio was ahead of Hootsuite in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hootsuite’s share of searches among LinkedIn content tools worldwide moved from 0.69% to 0.8%, and its estimated monthly branded searches moved from 260 to 170.
- Across the 12 months ending October 2026, Taplio’s share of searches among LinkedIn content tools worldwide moved from 47.9% to 46.8%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
How did search popularity change for LinkedIn content tools worldwide in October 2026?
2 changes
In October 2026, Taplio gained share of searches among LinkedIn content tools worldwide, from 42.3% to 46.8%.
In October 2026, Hootsuite fell from 11th to 12th among LinkedIn content tools worldwide.
How are Hootsuite’s and Taplio’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hootsuite’s and Taplio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among LinkedIn content tools
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