Brandwave

Hootsuite vs YouScan:Which is more popular?

In October 2026, YouScan had more branded searches than Hootsuite among social listening platforms worldwide. YouScan had about 12,100 branded searches, while Hootsuite had 330. YouScan made up 12.2% of all social listening platform searches we track, and Hootsuite accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about social listening platforms, YouScan appeared in four of the five answers and Hootsuite in three. Hootsuite and YouScan were each mentioned first in two of the four answers that named either.

Among social listening platforms worldwide in October 2026

Who do people search for more?

YouScan, about 37 searches for every 1 for Hootsuite

YouScan 12.1K searchesHootsuite 330 searches

Who does AI mention more?

YouScan, mentioned in 4 of 5 answers, Hootsuite in 3

YouScan in 4 of 5Hootsuite in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Hootsuite first in 2YouScan first in 2

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Top social listening platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YouScan was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hootsuite was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hootsuite and YouScan were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brandwatch1st
  2. Meltwater2nd
  3. Sprout Social3rd
  4. Brand244th
  5. Hootsuite5th
  6. YouScan6th
  7. Mention7th
  8. Awario–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meltwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sprout Social5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouScan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hootsuite3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mention1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Awario0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social listening platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hootsuite or YouScan more popular in search?

This chart shows how often people search Google for Hootsuite and YouScan by name. Each line represents a brand's share of searches for all eight social listening platforms we track, month by month, from English-language searches worldwide.

Hootsuite and YouScan among social listening platforms worldwide, by month

Share of searches by month for YouScan, Hootsuite. The figures are in the table below the chart.

View monthly share of searches table
MonthBrandwatchBrand24YouScanAwarioMeltwaterHootsuiteSprout SocialMention
Nov 202553.9%35.8%4.8%3.2%0.64%0.9%0.42%0.34%
Dec 202553.4%35.4%5.8%3.1%0.65%0.84%0.42%0.34%
Jan 202651.6%34.1%6.8%4.6%0.89%1%0.49%0.49%
Feb 202651.2%33.7%8.2%3.7%0.99%1.4%0.4%0.4%
Mar 202652.9%35%5.7%3.2%0.88%1.5%0.41%0.41%
Apr 202652%34.5%6.8%3.1%0.98%1.8%0.4%0.5%
May 202652.3%34.5%6.9%2.5%1.2%1.7%0.41%0.41%
Jun 202652.4%35%6.9%2.6%1.2%1.1%0.41%0.34%
Jul 202652.3%34.7%6.9%3.1%1.1%0.84%0.5%0.5%
Aug 202652.4%34.9%6.9%3.2%1.1%0.85%0.41%0.27%
Sep 202657%31.1%6.2%3.4%0.83%0.73%0.45%0.3%
Oct 202650%33.4%12.2%3%0.6%0.33%0.32%0.17%

Hootsuite sells other things too, so only its searches that name this product count here, like “hootsuite listening”.

How has branded search for Hootsuite and YouScan changed worldwide over the last 12 months?

3 findings

How did search popularity change for social listening platforms worldwide in October 2026?

2 changes

  1. In October 2026, YouScan gained share of searches among social listening platforms worldwide, from 6.2% to 12.2%.

  2. Estimated monthly branded searches for Hootsuite worldwide fell 67.6% over 12 measured months, from 1K to 330 in October 2026.

How are Hootsuite’s and YouScan’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Hootsuite’s and YouScan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hootsuite

9 branded search terms

  • hootsuite application
  • hootsuite listening
  • hootsuite social listening
  • hootsuite social media
  • hootsuite social media listening
  • hootsuite social media marketing
  • hootsuite social media monitoring
  • hootsuite social monitoring
  • social listening on hootsuite

YouScan

1 branded search term

  • youscan

How the Brand Demand Index is measured

Other head-to-heads among social listening platforms

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