Brandwave

Awario vs Google Alerts:Which is more popular?

In September 2026, Google Alerts had more branded searches than Awario among brand monitoring tools worldwide. Google Alerts had about 246,000 branded searches, while Awario had 2,970. Google Alerts made up 55.2% of all brand monitoring tool searches we track, and Awario accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about brand monitoring tools, Google Alerts appeared in three of the five answers and Awario in two. Awario was mentioned before Google Alerts in two out of three answers that named either.

Among brand monitoring tools worldwide in September 2026

Who do people search for more?

Google Alerts, about 83 searches for every 1 for Awario

Google Alerts 246K searchesAwario 3K searches

Who does AI mention more?

Google Alerts, mentioned in 3 of 5 answers, Awario in 2

Google Alerts in 3 of 5Awario in 2 of 5

Who does AI recommend more?

Awario, named ahead of Google Alerts in 2 of 3 answers

Awario first in 2Google Alerts first in 1

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Top brand monitoring tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Alerts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Awario was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Awario was listed before Google Alerts in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brand241st
  2. Brandwatch2nd
  3. Sprout Social3rd
  4. Meltwater4th
  5. Awario5th
  6. Talkwalker6th
  7. Mention6th
  8. Google Alerts8th
  9. YouScan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brandwatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meltwater4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Alerts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Talkwalker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Awario2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mention2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YouScan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand monitoring tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Awario or Google Alerts more popular in search?

This chart shows how often people search Google for Awario and Google Alerts by name. Each line represents a brand's share of searches for all nine brand monitoring tools we track, month by month, from English-language searches worldwide.

Awario and Google Alerts among brand monitoring tools worldwide, by month

Share of searches by month for Google Alerts, Awario. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AlertsSprout SocialBrandwatchBrand24TalkwalkerYouScanAwarioMeltwaterMention
Oct 202550.9%23%10.2%6.9%6.9%1.1%0.75%0.14%0.07%
Nov 202549.1%22.1%12.1%8.1%6.6%1.1%0.73%0.14%0.08%
Dec 202553.9%20%10.8%7.3%5.9%1.2%0.65%0.13%0.07%
Jan 202655.7%20.5%9.2%6.1%6.1%1.2%0.83%0.16%0.09%
Feb 202653.4%19.9%10.8%7.2%5.9%1.8%0.8%0.21%0.08%
Mar 202653.9%19.9%10.8%7.3%5.9%1.2%0.66%0.18%0.09%
Apr 202653.7%20%10.8%7.3%5.9%1.4%0.64%0.21%0.1%
May 202653.7%20%10.8%7.3%5.9%1.4%0.54%0.26%0.09%
Jun 202653.7%20%10.8%7.3%5.9%1.4%0.54%0.26%0.07%
Jul 202656.4%20.9%9.3%6.2%5.1%1.2%0.56%0.2%0.09%
Aug 202656.4%20.9%9.3%6.2%5.1%1.2%0.57%0.2%0.05%
Sep 202655.2%20.5%11.1%6.1%5%1.2%0.67%0.16%0.06%

How has the Awario and Google Alerts comparison changed over the last 12 months?

3 findings
  • Google Alerts was ahead of Awario in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Awario’s share of searches among brand monitoring tools worldwide moved from 0.75% to 0.67%, and its estimated monthly branded searches moved from 4.5K to 3K.
  • Across the 12 months ending September 2026, Google Alerts’ share of searches among brand monitoring tools worldwide moved from 50.9% to 55.2%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for brand monitoring tools worldwide in September 2026?

2 changes

  1. In September 2026, Google Alerts lost share of searches among brand monitoring tools worldwide, from 56.4% to 55.2%.

  2. Estimated monthly branded searches for Awario worldwide fell 33.3% over 12 measured months, from 4.5K to 3K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Awario’s and Google Alerts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Awario

2 branded search terms

  • awario
  • awario social listening

Google Alerts

1 branded search term

  • google alerts

How the Brand Demand Index is measured

Other head-to-heads among brand monitoring tools

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