Brandwave

Google Alerts vs Mention:Which is more popular?

In September 2026, Google Alerts had more branded searches than Mention among brand monitoring tools worldwide. Google Alerts had about 246,000 branded searches, while Mention had 260. Google Alerts made up 55.2% of all brand monitoring tool searches we track, and Mention accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about brand monitoring tools, Google Alerts appeared in three of the five answers and Mention in two. Google Alerts was mentioned before Mention in three out of four answers that named either.

Among brand monitoring tools worldwide in September 2026

Who do people search for more?

Google Alerts, about 946 searches for every 1 for Mention

Google Alerts 246K searchesMention 260 searches

Who does AI mention more?

Google Alerts, mentioned in 3 of 5 answers, Mention in 2

Google Alerts in 3 of 5Mention in 2 of 5

Who does AI recommend more?

Google Alerts, named ahead of Mention in 3 of 4 answers

Google Alerts first in 3Mention first in 1

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Top brand monitoring tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Alerts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mention was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Alerts was listed before Mention in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brand241st
  2. Brandwatch2nd
  3. Sprout Social3rd
  4. Meltwater4th
  5. Awario5th
  6. Talkwalker6th
  7. Mention6th
  8. Google Alerts8th
  9. YouScan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brandwatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meltwater4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Alerts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Talkwalker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Awario2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mention2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YouScan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand monitoring tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Google Alerts or Mention more popular in search?

This chart shows how often people search Google for Google Alerts and Mention by name. Each line represents a brand's share of searches for all nine brand monitoring tools we track, month by month, from English-language searches worldwide.

Google Alerts and Mention among brand monitoring tools worldwide, by month

Share of searches by month for Google Alerts, Mention. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AlertsSprout SocialBrandwatchBrand24TalkwalkerYouScanAwarioMeltwaterMention
Oct 202550.9%23%10.2%6.9%6.9%1.1%0.75%0.14%0.07%
Nov 202549.1%22.1%12.1%8.1%6.6%1.1%0.73%0.14%0.08%
Dec 202553.9%20%10.8%7.3%5.9%1.2%0.65%0.13%0.07%
Jan 202655.7%20.5%9.2%6.1%6.1%1.2%0.83%0.16%0.09%
Feb 202653.4%19.9%10.8%7.2%5.9%1.8%0.8%0.21%0.08%
Mar 202653.9%19.9%10.8%7.3%5.9%1.2%0.66%0.18%0.09%
Apr 202653.7%20%10.8%7.3%5.9%1.4%0.64%0.21%0.1%
May 202653.7%20%10.8%7.3%5.9%1.4%0.54%0.26%0.09%
Jun 202653.7%20%10.8%7.3%5.9%1.4%0.54%0.26%0.07%
Jul 202656.4%20.9%9.3%6.2%5.1%1.2%0.56%0.2%0.09%
Aug 202656.4%20.9%9.3%6.2%5.1%1.2%0.57%0.2%0.05%
Sep 202655.2%20.5%11.1%6.1%5%1.2%0.67%0.16%0.06%

How has the Google Alerts and Mention comparison changed over the last 12 months?

3 findings

How did search popularity change for brand monitoring tools worldwide in September 2026?

2 changes

  1. In September 2026, Google Alerts lost share of searches among brand monitoring tools worldwide, from 56.4% to 55.2%.

  2. Estimated monthly branded searches for Mention worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Alerts’ and Mention’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Alerts

1 branded search term

  • google alerts

Mention

1 branded search term

  • mention social listening

How the Brand Demand Index is measured

Other head-to-heads among brand monitoring tools

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