Latana vs YouGov BrandIndex:Which is more popular by branded search?
In August 2026, YouGov BrandIndex had more branded searches than Latana among brand tracking platforms worldwide. YouGov BrandIndex was estimated to have 720 branded searches compared to Latana’s 60, and held a 15.9% Share of Search versus Latana’s 1.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Latana or YouGov BrandIndex?
Compare services that track brand awareness, consideration, and perception over time for marketing leaders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for YouGov BrandIndex, Latana. The figures are in the table below the chart.
View monthly share of search table
| Month | quantilope | Tracksuit | YouGov BrandIndex | Attest | Latana |
|---|---|---|---|---|---|
| Oct 2025 | 65.3% | 16.2% | 12.9% | 4.7% | 0.9% |
| Nov 2025 | 63% | 18.8% | 12.5% | 4.9% | 0.87% |
| Dec 2025 | 64.3% | 18.7% | 10.6% | 5.7% | 0.66% |
| Jan 2026 | 64.5% | 15.8% | 12.8% | 6.2% | 0.71% |
| Feb 2026 | 60.1% | 18.3% | 14.8% | 5.8% | 1% |
| Mar 2026 | 56% | 14.2% | 24.8% | 4% | 0.93% |
| Apr 2026 | 58.1% | 18.5% | 17.5% | 4% | 2% |
| May 2026 | 53.4% | 20.3% | 19.4% | 5.1% | 1.8% |
| Jun 2026 | 53.7% | 23.5% | 16% | 5.5% | 1.3% |
| Jul 2026 | 52.8% | 26.2% | 15.7% | 4.1% | 1.1% |
| Aug 2026 | 53.4% | 24.3% | 15.9% | 5.1% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Latana and YouGov BrandIndex comparison changed over the last 12 months?
3 findings
- YouGov BrandIndex was ahead of Latana in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Latana’s estimated Share of Search among brand tracking platforms worldwide moved from 0.9% to 1.3%, and its estimated monthly branded searches moved from 50 to 60.
- Across the 11 months ending August 2026, YouGov BrandIndex’s estimated Share of Search among brand tracking platforms worldwide moved from 12.9% to 15.9%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for brand tracking platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Latana worldwide rose 20% over 11 measured months, from 50 to 60 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Latana’s and YouGov BrandIndex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Latana
2 branded search terms
- latana brand tracking
- latana.com
YouGov BrandIndex
1 branded search term
- yougov brandindex
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