Brandwave

How popular isBrand24?

In September 2026, people searched for Brand24 by name about 27,200 times worldwide, a 32.9% decrease from the previous year. These searches made up 6.5% of all global brand tracking platform searches, placing Brand24 fourth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about brand tracking platforms, Brand24 appeared in three of the five answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

Brand24 is the fourth most searched of 9 competitors and the seventh most recommended in AI answers.

  1. QualtricsShare of searches 58.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. KantarShare of searches 21.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. BrandwatchShare of searches 11.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  4. Brand24Share of searches 6.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  5. quantilopeShare of searches 0.57%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top brand tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brand24 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Brand24 is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tracksuit1st
  2. YouGov BrandIndex2nd
  3. Qualtrics3rd
  4. Latana4th
  5. Brandwatch5th
  6. Kantar6th
  7. Brand247th
  8. quantilope8th
  9. Attest9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tracksuit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouGov BrandIndex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kantar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brand243 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Latana3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • quantilope1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Attest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand tracking platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which brand tracking platforms compete with Brand24?

Brand24 against brand tracking platforms worldwide, by month

Share of searches by month for Qualtrics, Kantar, Brandwatch, Brand24. The figures are in the table below the chart.

View monthly share of searches table
MonthQualtricsKantarBrandwatchBrand24quantilopeTracksuitYouGov BrandIndexAttestLatana
Oct 202560.4%22.2%9.9%6.6%0.59%0.15%0.12%0.02%<0.01%
Nov 202558.2%21.3%11.7%7.8%0.7%0.21%0.14%0.03%<0.01%
Dec 202558.1%21.4%11.7%7.8%0.68%0.2%0.11%0.02%<0.01%
Jan 202658%21.3%11.7%7.8%0.85%0.21%0.17%0.04%<0.01%
Feb 202662.9%18.9%10.3%6.9%0.61%0.19%0.15%0.03%<0.01%
Mar 202662.9%18.8%10.3%6.9%0.62%0.16%0.27%0.02%<0.01%
Apr 202665.1%19.5%8.8%5.9%0.51%0.16%0.16%0.02%0.02%
May 202660.4%22.1%9.9%6.6%0.48%0.18%0.18%0.03%0.01%
Jun 202658.1%21.4%11.7%7.8%0.57%0.25%0.17%0.04%0.01%
Jul 202655.3%24.9%11.1%7.5%0.66%0.33%0.2%0.03%0.01%
Aug 202655.3%24.9%11.1%7.5%0.66%0.3%0.2%0.03%0.01%
Sep 202658.9%21.7%11.9%6.5%0.57%0.25%0.21%0.02%<0.01%

  1. 1.Qualtrics

    58.9%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +3.6 points.

  2. 2.Kantar

    21.7%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -3.2 points.

  3. 3.Brandwatch

    11.9%

    Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  4. 4.Brand24

    6.5%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.quantilope

    0.57%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Tracksuit

    0.25%

    Held 6th. 1.1K estimated branded searches, -4.5% vs prior month. Share -0.1 points.

  7. 7.YouGov BrandIndex

    0.21%

    Held 7th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

  8. 8.Attest

    0.02%

    Held 8th. 100 estimated branded searches, -9.1% vs prior month. Share 0 points.

  9. 9.Latana

    <0.01%

    Held 9th. 30 estimated branded searches, -40% vs prior month. Share 0 points.

Compare popularity between Brand24 and its closest rivals

Every comparison with Brand24

22 comparisons

How has branded search demand for Brand24 changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Brand24 worldwide fell from 40.6K to 27.2K.
  • Across the 12 months ending September 2026, Brand24’s share of searches among brand tracking platforms worldwide peaked at 7.8% in November 2025 and was lowest at 5.9% in April 2026.

How did search popularity change for brand tracking platforms worldwide in September 2026?

6 changes

  1. In September 2026, Qualtrics gained share of searches among brand tracking platforms worldwide, from 55.3% to 58.9%.

  2. In September 2026, Brandwatch gained share of searches among brand tracking platforms worldwide, from 11.1% to 11.9%.

  3. In September 2026, Kantar lost share of searches among brand tracking platforms worldwide, from 24.9% to 21.7%.

  4. In September 2026, Brand24 lost share of searches among brand tracking platforms worldwide, from 7.5% to 6.5%.

  5. Estimated monthly branded searches for YouGov BrandIndex worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

  6. Estimated monthly branded searches for Tracksuit worldwide rose 16.7% over 12 measured months, from 900 to 1.1K in September 2026.

How are Brand24’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brand24’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brand24
  • brand24 social listening

Do you work for Brand24? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Brand24 compete?

Brand24 is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Brand monitoring tools4th of 96.1%Show ranking
Brand tracking platforms4th of 96.5%Shown above
Social listening platforms4th of 89.4%Show ranking
Media monitoring and social listening tools4th of 1310.8%Show ranking
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