Brand24 vs Tracksuit:Which is more popular?
In September 2026, Brand24 had more branded searches than Tracksuit among brand tracking platforms worldwide. Brand24 had about 27,100 branded searches, while Tracksuit had 1,050. Brand24 made up 6.5% of all brand tracking platform searches we track, and Tracksuit accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about brand tracking platforms, Tracksuit appeared in all five answers and Brand24 in three. Tracksuit was mentioned before Brand24 in every answer.
Who do people search for more?
Brand24, about 26 searches for every 1 for Tracksuit
Who does AI mention more?
Tracksuit, mentioned in every answer we collected
Who does AI recommend more?
Tracksuit, named ahead of Brand24 in every answer
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Top brand tracking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tracksuit appeared in all five answers. Brand24 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tracksuit was listed before Brand24 in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tracksuit1st
YouGov BrandIndex2nd
Qualtrics3rd
Latana4th
Brandwatch5th
Kantar6th- Brand247th
quantilope8th
Attest9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tracksuit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YouGov BrandIndex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qualtrics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kantar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brand243 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Latana3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- quantilope1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Attest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brand tracking platforms
5 answers
Asked ChatGPT
“Which brand tracking platform should I use?”
Asked ChatGPT
“What are the best brand tracking platforms?”
Asked ChatGPT
“What's the best brand tracking platform for brand awareness tracking?”
Searched Google, AI Overview
“brand tracking platforms”
Searched Google, AI Overview
“brand awareness software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Brand24 or Tracksuit more popular in search?
This chart shows how often people search Google for Brand24 and Tracksuit by name. Each line represents a brand's share of searches for all nine brand tracking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Brand24, Tracksuit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Qualtrics | Kantar | Brandwatch | Brand24 | quantilope | Tracksuit | YouGov BrandIndex | Attest | Latana |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 22.2% | 9.9% | 6.6% | 0.59% | 0.15% | 0.12% | 0.02% | <0.01% |
| Nov 2025 | 58.2% | 21.3% | 11.7% | 7.8% | 0.7% | 0.21% | 0.14% | 0.03% | <0.01% |
| Dec 2025 | 58.1% | 21.4% | 11.7% | 7.8% | 0.68% | 0.2% | 0.11% | 0.02% | <0.01% |
| Jan 2026 | 58% | 21.3% | 11.7% | 7.8% | 0.85% | 0.21% | 0.17% | 0.04% | <0.01% |
| Feb 2026 | 62.9% | 18.9% | 10.3% | 6.9% | 0.61% | 0.19% | 0.15% | 0.03% | <0.01% |
| Mar 2026 | 62.9% | 18.8% | 10.3% | 6.9% | 0.62% | 0.16% | 0.27% | 0.02% | <0.01% |
| Apr 2026 | 65.1% | 19.5% | 8.8% | 5.9% | 0.51% | 0.16% | 0.16% | 0.02% | 0.02% |
| May 2026 | 60.4% | 22.1% | 9.9% | 6.6% | 0.48% | 0.18% | 0.18% | 0.03% | 0.01% |
| Jun 2026 | 58.1% | 21.4% | 11.7% | 7.8% | 0.57% | 0.25% | 0.17% | 0.04% | 0.01% |
| Jul 2026 | 55.3% | 24.9% | 11.1% | 7.5% | 0.66% | 0.33% | 0.2% | 0.03% | 0.01% |
| Aug 2026 | 55.3% | 24.9% | 11.1% | 7.5% | 0.66% | 0.3% | 0.2% | 0.03% | 0.01% |
| Sep 2026 | 58.9% | 21.7% | 11.9% | 6.5% | 0.57% | 0.25% | 0.21% | 0.02% | <0.01% |
How has the Brand24 and Tracksuit comparison changed over the last 12 months?
3 findings
- Brand24 was ahead of Tracksuit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brand24’s share of searches among brand tracking platforms worldwide moved from 6.6% to 6.5%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Tracksuit’s share of searches among brand tracking platforms worldwide moved from 0.15% to 0.25%, and its estimated monthly branded searches moved from 900 to 1.1K.
How did search popularity change for brand tracking platforms worldwide in September 2026?
2 changes
In September 2026, Brand24 lost share of searches among brand tracking platforms worldwide, from 7.5% to 6.5%.
Estimated monthly branded searches for Tracksuit worldwide rose 16.7% over 12 measured months, from 900 to 1.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Brand24’s and Tracksuit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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