Brandwave

Brand24 vs Kantar:Which is more popular?

In September 2026, Kantar had more branded searches than Brand24 among brand tracking platforms worldwide. Kantar had about 90,500 branded searches, while Brand24 had 27,100. Kantar made up 21.7% of all brand tracking platform searches we track, and Brand24 accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about brand tracking platforms, Brand24 and Kantar each appeared in three of the five answers. Brand24 was mentioned before Kantar in three out of five answers.

Among brand tracking platforms worldwide in September 2026

Who do people search for more?

Kantar, about 3 searches for every 1 for Brand24

Kantar 90.5K searchesBrand24 27.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Brand24 in 3 of 5Kantar in 3 of 5

Who does AI recommend more?

Brand24, named ahead of Kantar in 3 of 5 answers

Brand24 first in 3Kantar first in 2

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Top brand tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brand24 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kantar was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Brand24 was listed before Kantar in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tracksuit1st
  2. YouGov BrandIndex2nd
  3. Qualtrics3rd
  4. Latana4th
  5. Brandwatch5th
  6. Kantar6th
  7. Brand247th
  8. quantilope8th
  9. Attest9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tracksuit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouGov BrandIndex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kantar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brand243 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Latana3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • quantilope1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Attest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand tracking platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Brand24 or Kantar more popular in search?

This chart shows how often people search Google for Brand24 and Kantar by name. Each line represents a brand's share of searches for all nine brand tracking platforms we track, month by month, from English-language searches worldwide.

Brand24 and Kantar among brand tracking platforms worldwide, by month

Share of searches by month for Kantar, Brand24. The figures are in the table below the chart.

View monthly share of searches table
MonthQualtricsKantarBrandwatchBrand24quantilopeTracksuitYouGov BrandIndexAttestLatana
Oct 202560.4%22.2%9.9%6.6%0.59%0.15%0.12%0.02%<0.01%
Nov 202558.2%21.3%11.7%7.8%0.7%0.21%0.14%0.03%<0.01%
Dec 202558.1%21.4%11.7%7.8%0.68%0.2%0.11%0.02%<0.01%
Jan 202658%21.3%11.7%7.8%0.85%0.21%0.17%0.04%<0.01%
Feb 202662.9%18.9%10.3%6.9%0.61%0.19%0.15%0.03%<0.01%
Mar 202662.9%18.8%10.3%6.9%0.62%0.16%0.27%0.02%<0.01%
Apr 202665.1%19.5%8.8%5.9%0.51%0.16%0.16%0.02%0.02%
May 202660.4%22.1%9.9%6.6%0.48%0.18%0.18%0.03%0.01%
Jun 202658.1%21.4%11.7%7.8%0.57%0.25%0.17%0.04%0.01%
Jul 202655.3%24.9%11.1%7.5%0.66%0.33%0.2%0.03%0.01%
Aug 202655.3%24.9%11.1%7.5%0.66%0.3%0.2%0.03%0.01%
Sep 202658.9%21.7%11.9%6.5%0.57%0.25%0.21%0.02%<0.01%

How has the Brand24 and Kantar comparison changed over the last 12 months?

3 findings
  • Kantar was ahead of Brand24 in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brand24’s share of searches among brand tracking platforms worldwide moved from 6.6% to 6.5%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
  • Across the 12 months ending September 2026, Kantar’s share of searches among brand tracking platforms worldwide moved from 22.2% to 21.7%, and its estimated monthly branded searches moved from 135K to 90.5K.

How did search popularity change for brand tracking platforms worldwide in September 2026?

2 changes

  1. In September 2026, Kantar lost share of searches among brand tracking platforms worldwide, from 24.9% to 21.7%.

  2. In September 2026, Brand24 lost share of searches among brand tracking platforms worldwide, from 7.5% to 6.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brand24’s and Kantar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brand24

1 branded search term

  • brand24

Kantar

1 branded search term

  • kantar

How the Brand Demand Index is measured

Other head-to-heads among brand tracking platforms

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