Euromonitor vs Kantar:Which is more popular by branded search?
In August 2026, Kantar had more branded searches than Euromonitor among retail analytics platforms worldwide. Kantar was estimated to have 90.5K branded searches compared to Euromonitor’s 22.2K, and held a 26.5% Share of Search versus Euromonitor’s 6.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Euromonitor or Kantar?
Compare the firms that track retail and shopper data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kantar, Euromonitor. The figures are in the table below the chart.
View monthly share of search table
| Month | NielsenIQ | Kantar | Circana | Euromonitor | NPD |
|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 33.5% | 8.2% | 8.2% | 0.32% |
| Nov 2025 | 54% | 29.5% | 7.3% | 8.9% | 0.35% |
| Dec 2025 | 58.7% | 26.4% | 7.9% | 6.5% | 0.55% |
| Jan 2026 | 62.8% | 23.1% | 6.9% | 6.9% | 0.33% |
| Feb 2026 | 58% | 26.1% | 7.8% | 7.8% | 0.29% |
| Mar 2026 | 52.9% | 28.9% | 8.7% | 8.7% | 0.76% |
| Apr 2026 | 54.8% | 30% | 7.4% | 7.4% | 0.52% |
| May 2026 | 55.5% | 30.4% | 7.5% | 6.1% | 0.44% |
| Jun 2026 | 58.7% | 26.4% | 7.9% | 6.5% | 0.47% |
| Jul 2026 | 59.4% | 26.8% | 8% | 5.4% | 0.47% |
| Aug 2026 | 58.8% | 26.5% | 7.9% | 6.5% | 0.29% |
| Sep 2026 | — | — | — | — | — |
How has the Euromonitor and Kantar comparison changed over the last 12 months?
3 findings
- Kantar was ahead of Euromonitor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Euromonitor’s estimated Share of Search among retail analytics platforms worldwide moved from 8.2% to 6.5%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Kantar’s estimated Share of Search among retail analytics platforms worldwide moved from 33.5% to 26.5%, and its estimated monthly branded searches moved from 135K to 90.5K.
How did search popularity change for retail analytics platforms worldwide in August 2026?
2 changes
In August 2026, Euromonitor gained estimated Share of Search among retail analytics platforms worldwide, from 5.4% to 6.5%.
Estimated monthly branded searches for Kantar worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Euromonitor’s and Kantar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Euromonitor
1 branded search term
- euromonitor
Kantar
1 branded search term
- kantar
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.