INCRMNTAL vs Measured:Which is more popular by branded search?
In August 2026, INCRMNTAL had more branded searches than Measured among incrementality measurement platforms worldwide. INCRMNTAL was estimated to have 490 branded searches compared to Measured’s 390, and held an 11.8% Share of Search versus Measured’s 9.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, INCRMNTAL or Measured?
Compare tools that test whether marketing activity caused outcomes beyond what would have happened anyway. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for INCRMNTAL, Measured. The figures are in the table below the chart.
View monthly share of search table
| Month | Fospha | INCRMNTAL | Measured | Haus |
|---|---|---|---|---|
| Oct 2025 | 72.1% | 9.6% | 9.2% | 9% |
| Nov 2025 | 71.9% | 9.7% | 9.7% | 8.7% |
| Dec 2025 | 69.6% | 9.1% | 9.9% | 11.4% |
| Jan 2026 | 74.9% | 7.9% | 8.6% | 8.6% |
| Feb 2026 | 73.8% | 8% | 9.3% | 8.9% |
| Mar 2026 | 66.2% | 16% | 9.7% | 8.1% |
| Apr 2026 | 68.6% | 11.1% | 10.6% | 9.7% |
| May 2026 | 67.3% | 16.5% | 7.9% | 8.4% |
| Jun 2026 | 66% | 13% | 11.7% | 9.3% |
| Jul 2026 | 71.2% | 11.8% | 9.4% | 7.7% |
| Aug 2026 | 71.7% | 11.8% | 9.4% | 7% |
| Sep 2026 | — | — | — | — |
How has the INCRMNTAL and Measured comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Measured took it in December 2025, INCRMNTAL took it in March 2026.
- Across the 11 months ending August 2026, INCRMNTAL’s estimated Share of Search among incrementality measurement platforms worldwide moved from 9.6% to 11.8%, and its estimated monthly branded searches held steady at 490.
- Across the 11 months ending August 2026, Measured’s estimated Share of Search among incrementality measurement platforms worldwide moved from 9.2% to 9.4%, and its estimated monthly branded searches moved from 470 to 390.
How did search popularity change for incrementality measurement platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Measured worldwide fell 17% over 11 measured months, from 470 to 390 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using INCRMNTAL’s and Measured’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.