Brandwave

How popular isINCRMNTAL in search?

In August 2026, there were an estimated 490 branded searches for INCRMNTAL worldwide which held steady over the last 11 months. INCRMNTAL holds 11.8% estimated Share of Search among incrementality measurement platforms worldwide and is ranked 2nd of 4 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fospha71.7%
  2. INCRMNTAL11.8%
  3. Measured9.4%
  4. Haus7%
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Which incrementality measurement platforms compete with INCRMNTAL?

INCRMNTAL against incrementality measurement platforms worldwide, by month

Share of Search by month for Fospha, INCRMNTAL, Measured, Haus. The figures are in the table below the chart.

View monthly share of search table
MonthFosphaINCRMNTALMeasuredHaus
Oct 202572.1%9.6%9.2%9%
Nov 202571.9%9.7%9.7%8.7%
Dec 202569.6%9.1%9.9%11.4%
Jan 202674.9%7.9%8.6%8.6%
Feb 202673.8%8%9.3%8.9%
Mar 202666.2%16%9.7%8.1%
Apr 202668.6%11.1%10.6%9.7%
May 202667.3%16.5%7.9%8.4%
Jun 202666%13%11.7%9.3%
Jul 202671.2%11.8%9.4%7.7%
Aug 202671.7%11.8%9.4%7%
Sep 2026————
  1. 1.Fospha

    71.7%

    held 1st · 3K estimated branded searches · 0% vs prior month · +0.5 points

  2. 2.INCRMNTAL

    11.8%

    held 2nd · 490 estimated branded searches · 0% vs prior month · +0.1 points

  3. 3.Measured

    9.4%

    held 3rd · 390 estimated branded searches · 0% vs prior month · +0.1 points

  4. 4.Haus

    7%

    held 4th · 290 estimated branded searches · -9.4% vs prior month · -0.7 points

Compare search popularity between INCRMNTAL and its closest rivals

How has branded search demand for INCRMNTAL changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for INCRMNTAL worldwide held steady at 490.
  • Across the 11 months ending August 2026, INCRMNTAL’s estimated Share of Search among incrementality measurement platforms worldwide increased from 9.6% to 11.8%.
  • Across the 11 months ending August 2026, INCRMNTAL’s estimated Share of Search among incrementality measurement platforms worldwide peaked at 16.5% in May 2026 and was lowest at 7.9% in January 2026.

How did search popularity change for incrementality measurement platforms worldwide in August 2026?

  1. In August 2026, Fospha gained estimated Share of Search among incrementality measurement platforms worldwide, from 71.2% to 71.7%.

  2. In August 2026, Haus lost estimated Share of Search among incrementality measurement platforms worldwide, from 7.7% to 7%.

  3. Estimated monthly branded searches for Measured worldwide fell 17% over 11 measured months, from 470 to 390 in August 2026.

How is INCRMNTAL measured?

Brandwave collects information about searches that people make online using INCRMNTAL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • incrmntal
  • incrmntal.com

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How the Brand Demand Index is measured

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