INCRMNTAL vs Triple Whale:Which is more popular?
In September 2026, Triple Whale had more branded searches than INCRMNTAL among incrementality measurement platforms worldwide. Triple Whale had about 35,200 branded searches, while INCRMNTAL had 390. Triple Whale made up 88.7% of all incrementality measurement platform searches we track, and INCRMNTAL accounted for 0.98%. When we asked ChatGPT and Google AI Overviews about incrementality measurement platforms, INCRMNTAL and Triple Whale each appeared in two of the five answers. INCRMNTAL was mentioned before Triple Whale in two out of three answers that named either.
Who do people search for more?
Triple Whale, about 90 searches for every 1 for INCRMNTAL
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
INCRMNTAL, named ahead of Triple Whale in 2 of 3 answers
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Top incrementality measurement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, INCRMNTAL and Triple Whale were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. INCRMNTAL was listed before Triple Whale in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Measured5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Haus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Triple Whale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- INCRMNTAL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rockerbox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fospha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about incrementality measurement platforms
5 answers
Asked ChatGPT
“Which incrementality measurement platform should I use?”
Asked ChatGPT
“What are the best incrementality measurement platforms?”
Asked ChatGPT
“What's the best incrementality measurement platform for marketing impact tests?”
Searched Google, AI Overview
“marketing measurement platform”
Searched Google, AI Overview
“incrementality measurement platforms”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is INCRMNTAL or Triple Whale more popular in search?
This chart shows how often people search Google for INCRMNTAL and Triple Whale by name. Each line represents a brand's share of searches for all six incrementality measurement platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Triple Whale, INCRMNTAL. The figures are in the table below the chart.
View monthly share of searches table
| Month | Triple Whale | Fospha | INCRMNTAL | Haus | Measured | Rockerbox |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.3% | 9.8% | 1.3% | 1.3% | 0.19% | 0.11% |
| Nov 2025 | 89.6% | 8.1% | 1.1% | 1% | 0.14% | 0.06% |
| Dec 2025 | 90.4% | 7.2% | 0.95% | 1.2% | 0.15% | 0.12% |
| Jan 2026 | 89.1% | 8.7% | 0.94% | 1% | 0.17% | 0.1% |
| Feb 2026 | 87% | 10.3% | 1.1% | 1.3% | 0.26% | 0.06% |
| Mar 2026 | 87.9% | 8.6% | 2.1% | 1.1% | 0.33% | 0.05% |
| Apr 2026 | 90% | 7.4% | 1.2% | 1.1% | 0.23% | 0.05% |
| May 2026 | 89.7% | 7.4% | 1.8% | 0.94% | 0.13% | 0.03% |
| Jun 2026 | 91.4% | 6.2% | 1.2% | 0.91% | 0.18% | 0.05% |
| Jul 2026 | 88.8% | 8.5% | 1.4% | 0.94% | 0.26% | 0.06% |
| Aug 2026 | 89% | 8.5% | 1.4% | 0.85% | 0.21% | 0.03% |
| Sep 2026 | 88.7% | 9.1% | 0.98% | 0.91% | 0.28% | 0.03% |
How has the INCRMNTAL and Triple Whale comparison changed over the last 12 months?
3 findings
- Triple Whale was ahead of INCRMNTAL in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, INCRMNTAL’s share of searches among incrementality measurement platforms worldwide moved from 1.3% to 0.98%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 12 months ending September 2026, Triple Whale’s share of searches among incrementality measurement platforms worldwide moved from 87.3% to 88.7%, and its estimated monthly branded searches moved from 32.1K to 35.2K.
How did search popularity change for incrementality measurement platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for INCRMNTAL worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using INCRMNTAL’s and Triple Whale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
INCRMNTAL
1 branded search term
- incrmntal
Triple Whale
2 branded search terms
- triple whale
- triplewhale
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