Brandwave

How popular isTriple Whale?

In September 2026, people searched for Triple Whale by name about 35,200 times worldwide, a 9.7% increase from the previous year. These searches made up 88.7% of all global incrementality measurement platform searches, placing Triple Whale first out of six platforms. When we asked both ChatGPT and Google AI Overviews about incrementality measurement platforms, Triple Whale appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Triple Whale is the most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Triple WhaleShare of searches 88.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. FosphaShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. INCRMNTALShare of searches 0.98%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. HausShare of searches 0.91%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. MeasuredShare of searches 0.28%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top incrementality measurement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Triple Whale was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Triple Whale is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haus1st
  2. Measured2nd
  3. Rockerbox3rd
  4. INCRMNTAL4th
  5. Triple Whale5th
  6. Fospha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Measured5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Triple Whale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • INCRMNTAL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rockerbox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fospha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about incrementality measurement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which incrementality measurement platforms compete with Triple Whale?

Triple Whale against incrementality measurement platforms worldwide, by month

Share of searches by month for Triple Whale, Fospha. The figures are in the table below the chart.

View monthly share of searches table
MonthTriple WhaleFosphaINCRMNTALHausMeasuredRockerbox
Oct 202587.3%9.8%1.3%1.3%0.19%0.11%
Nov 202589.6%8.1%1.1%1%0.14%0.06%
Dec 202590.4%7.2%0.95%1.2%0.15%0.12%
Jan 202689.1%8.7%0.94%1%0.17%0.1%
Feb 202687%10.3%1.1%1.3%0.26%0.06%
Mar 202687.9%8.6%2.1%1.1%0.33%0.05%
Apr 202690%7.4%1.2%1.1%0.23%0.05%
May 202689.7%7.4%1.8%0.94%0.13%0.03%
Jun 202691.4%6.2%1.2%0.91%0.18%0.05%
Jul 202688.8%8.5%1.4%0.94%0.26%0.06%
Aug 202689%8.5%1.4%0.85%0.21%0.03%
Sep 202688.7%9.1%0.98%0.91%0.28%0.03%

  1. 1.Triple Whale

    88.7%

    Held 1st. 35.2K estimated branded searches, +16.2% vs prior month. Share -0.3 points.

  2. 2.Fospha

    9.1%

    Held 2nd. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.6 points.

  3. 3.INCRMNTAL

    0.98%

    Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  4. 4.Haus

    0.91%

    Held 4th. 360 estimated branded searches, +24.1% vs prior month. Share +0.1 points.

  5. 5.Measured

    0.28%

    Held 5th. 110 estimated branded searches, +57.1% vs prior month. Share +0.1 points.

  6. 6.Rockerbox

    0.03%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Triple Whale and its closest rivals

Every comparison with Triple Whale

24 comparisons

How has branded search demand for Triple Whale changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Triple Whale worldwide rose from 32.1K to 35.2K.
  • Across the 12 months ending September 2026, Triple Whale’s share of searches among incrementality measurement platforms worldwide increased from 87.3% to 88.7%.
  • Across the 12 months ending September 2026, Triple Whale’s share of searches among incrementality measurement platforms worldwide peaked at 91.4% in June 2026 and was lowest at 87% in February 2026.

How did search popularity change for incrementality measurement platforms worldwide in September 2026?

5 changes

  1. In September 2026, Fospha gained share of searches among incrementality measurement platforms worldwide, from 8.5% to 9.1%.

  2. Estimated monthly branded searches for Measured worldwide rose 57.1% over 12 measured months, from 70 to 110 in September 2026.

  3. Estimated monthly branded searches for Rockerbox worldwide fell 75% over 12 measured months, from 40 to 10 in September 2026.

  4. Estimated monthly branded searches for Haus worldwide fell 21.7% over 12 measured months, from 460 to 360 in September 2026.

  5. Estimated monthly branded searches for INCRMNTAL worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are Triple Whale’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Triple Whale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • triple whale
  • triplewhale

Do you work for Triple Whale? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Triple Whale compete?

Triple Whale is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Marketing analytics platforms6th of 121.3%Show ranking
Marketing attribution platforms2nd of 810.1%Show ranking
Ecommerce analytics platforms1st of 686.1%Show ranking
Incrementality measurement platforms1st of 688.7%Shown above
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