Ruler Analytics vs Triple Whale:Which is searched more?
In September 2026, Triple Whale had more branded searches than Ruler Analytics among marketing attribution platforms worldwide. Triple Whale had about 35,200 branded searches, while Ruler Analytics had 590. Triple Whale made up 10.1% of all marketing attribution platform searches we track, and Ruler Analytics accounted for 0.17%. These are worldwide searches for English-language branded terms.
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Is Ruler Analytics or Triple Whale more popular in search?
Compare platforms that help ecommerce and growth teams connect marketing spend with customer outcomes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Triple Whale, Ruler Analytics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cometly | Triple Whale | Fospha | Dreamdata | HockeyStack | Ruler Analytics | Northbeam | Rockerbox |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 12.8% | 1.5% | 2.1% | 3.2% | 0.35% | 0.06% | 0.02% |
| Nov 2025 | 81.1% | 12.9% | 1.2% | 1.8% | 2.7% | 0.29% | 0.05% | <0.01% |
| Dec 2025 | 82.1% | 12.4% | 1% | 1.5% | 2.7% | 0.24% | 0.04% | 0.02% |
| Jan 2026 | 79% | 14.6% | 1.4% | 1.4% | 3.2% | 0.28% | 0.06% | 0.02% |
| Feb 2026 | 81.4% | 12.3% | 1.5% | 1.8% | 2.7% | 0.29% | 0.05% | <0.01% |
| Mar 2026 | 78.8% | 14.5% | 1.4% | 1.7% | 3.2% | 0.28% | 0.06% | <0.01% |
| Apr 2026 | 79.3% | 13.9% | 1.2% | 1.4% | 3.9% | 0.28% | 0.06% | <0.01% |
| May 2026 | 83.7% | 12% | 1% | 1.2% | 1.8% | 0.2% | 0.06% | <0.01% |
| Jun 2026 | 81.2% | 14.2% | 1% | 1.5% | 1.8% | 0.24% | 0.05% | <0.01% |
| Jul 2026 | 83.2% | 12.5% | 1.2% | 1.2% | 1.5% | 0.24% | 0.06% | <0.01% |
| Aug 2026 | 85.9% | 10.6% | 1% | 1.3% | 1% | 0.21% | 0.05% | <0.01% |
| Sep 2026 | 86.7% | 10.1% | 1.1% | 1% | 0.84% | 0.17% | 0.05% | <0.01% |
How has the Ruler Analytics and Triple Whale comparison changed over the last 12 months?
3 findings
- Triple Whale was ahead of Ruler Analytics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ruler Analytics’ share of searches among marketing attribution platforms worldwide moved from 0.35% to 0.17%, and its estimated monthly branded searches moved from 880 to 590.
- Across the 12 months ending September 2026, Triple Whale’s share of searches among marketing attribution platforms worldwide moved from 12.8% to 10.1%, and its estimated monthly branded searches moved from 32.1K to 35.2K.
How did search popularity change for marketing attribution platforms worldwide in September 2026?
2 changes
Triple Whale’s share of searches among marketing attribution platforms worldwide has lost ground for 3 months in a row, from 14.2% to 10.1% in September 2026.
Estimated monthly branded searches for Ruler Analytics worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ruler Analytics’ and Triple Whale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ruler Analytics
1 branded search term
- ruler analytics
Triple Whale
2 branded search terms
- triple whale
- triplewhale
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