Brandwave

Marketing attribution platforms:Which brands are most popular in search?

In August 2026, Cometly was the most searched among marketing attribution platforms worldwide, with an estimated 246K branded searches and 90.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cometly90.3%
  2. Triple Whale8.5%
  3. Fospha1.1%
  4. Northbeam0.05%
  5. Rockerbox0.01%

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Share of SearchLeaderboard

Compare platforms that help ecommerce and growth teams connect marketing spend with customer outcomes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among marketing attribution platforms worldwide, by month

Share of Search by month for Cometly, Triple Whale. The figures are in the table below the chart.

View monthly share of search table
MonthCometlyTriple WhaleFosphaNorthbeamRockerbox
Oct 202588.1%10.2%1.6%0.07%0.03%
Nov 202588.4%10.2%1.3%0.05%0.02%
Dec 202588.6%10.2%1.1%0.05%0.03%
Jan 202686.3%12.1%1.6%0.06%0.03%
Feb 202688.1%10.2%1.6%0.06%0.02%
Mar 202686.2%12.1%1.6%0.07%0.02%
Apr 202686.5%12.1%1.3%0.07%0.02%
May 202688.7%10.1%1.1%0.06%0.01%
Jun 202686.7%12.2%1.1%0.05%0.02%
Jul 202688.4%10.2%1.3%0.06%0.02%
Aug 202690.3%8.5%1.1%0.05%0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Cometly

    90.3%

    held 1st · 246K estimated branded searches · +22.4% vs prior month · +2 points

  2. held 2nd · 23.2K estimated branded searches · -0.34% vs prior month · -1.7 points

  3. 3.Fospha

    1.1%

    held 3rd · 3K estimated branded searches · 0% vs prior month · -0.2 points

  4. 4.Northbeam

    0.05%

    held 4th · 140 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Rockerbox

    0.01%

    held 5th · 30 estimated branded searches · -25% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among marketing attribution platforms worldwide?

In August 2026, Cometly was the most searched among marketing attribution platforms worldwide, with an estimated 246K branded searches and 90.3% estimated Share of Search within this set. Triple Whale is in 2nd place, 81.8 percentage points behind at 8.5% Share of Search.

Global marketing attribution platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cometly88.1% → 90.3%90.3%Aug 202686.2%Mar 20261st
Triple Whale10.2% → 8.5%12.2%Jun 20268.5%Aug 20262nd
Fospha1.6% → 1.1%1.6%Feb 20261.1%Jun 20263rd
Northbeam0.07% → 0.05%0.07%Oct 20250.05%Dec 20254th
Rockerbox0.03% → 0.01%0.03%Dec 20250.01%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cometly’s estimated Share of Search among marketing attribution platforms worldwide increased from 88.1% to 90.3%.
  • Across the 11 months ending August 2026, Triple Whale’s estimated Share of Search among marketing attribution platforms worldwide decreased from 10.2% to 8.5%.
  • Across the 11 months ending August 2026, Fospha’s estimated Share of Search among marketing attribution platforms worldwide decreased from 1.6% to 1.1%.
  • Across the 11 months ending August 2026, Cometly’s estimated Share of Search among marketing attribution platforms worldwide peaked at 90.3% in August 2026 and was lowest at 86.2% in March 2026.
  • Across the 11 months ending August 2026, Triple Whale’s estimated Share of Search among marketing attribution platforms worldwide peaked at 12.2% in June 2026 and was lowest at 8.5% in August 2026.
  • Across the 11 months ending August 2026, Northbeam and Rockerbox held steady: their estimated Share of Search among marketing attribution platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for marketing attribution platforms worldwide in August 2026?

  1. In August 2026, Cometly gained estimated Share of Search among marketing attribution platforms worldwide, from 88.4% to 90.3%.

  2. In August 2026, Triple Whale lost estimated Share of Search among marketing attribution platforms worldwide, from 10.2% to 8.5%.

  3. Estimated monthly branded searches for Rockerbox worldwide fell 50% over 11 measured months, from 60 to 30 in August 2026.

  4. Estimated monthly branded searches for Fospha worldwide fell 19.1% over 11 measured months, from 3.7K to 3K in August 2026.

  5. Estimated monthly branded searches for Northbeam worldwide fell 12.5% over 11 measured months, from 160 to 140 in August 2026.

How the Brand Demand Index is measured

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