Brandwave

How popular isHockeyStack?

In September 2026, people searched for HockeyStack by name about 2,900 times worldwide, a 64.2% decrease from the previous year. These searches made up 0.84% of all global marketing attribution platform searches, placing HockeyStack fifth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about marketing attribution platforms, HockeyStack appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

HockeyStack is the fifth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. CometlyShare of searches 86.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. Triple WhaleShare of searches 10.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. FosphaShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. DreamdataShare of searches 1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. HockeyStackShare of searches 0.84%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top marketing attribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HockeyStack was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HockeyStack is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Triple Whale1st
  2. Northbeam2nd
  3. Dreamdata3rd
  4. HockeyStack4th
  5. Cometly5th
  6. Ruler Analytics6th
  7. Rockerbox7th
  8. Fospha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Triple Whale5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ruler Analytics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Northbeam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dreamdata3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cometly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HockeyStack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rockerbox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fospha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing attribution platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which marketing attribution platforms compete with HockeyStack?

HockeyStack against marketing attribution platforms worldwide, by month

Share of searches by month for Cometly, Triple Whale, HockeyStack. The figures are in the table below the chart.

View monthly share of searches table
MonthCometlyTriple WhaleFosphaDreamdataHockeyStackRuler AnalyticsNorthbeamRockerbox
Oct 202580%12.8%1.5%2.1%3.2%0.35%0.06%0.02%
Nov 202581.1%12.9%1.2%1.8%2.7%0.29%0.05%<0.01%
Dec 202582.1%12.4%1%1.5%2.7%0.24%0.04%0.02%
Jan 202679%14.6%1.4%1.4%3.2%0.28%0.06%0.02%
Feb 202681.4%12.3%1.5%1.8%2.7%0.29%0.05%<0.01%
Mar 202678.8%14.5%1.4%1.7%3.2%0.28%0.06%<0.01%
Apr 202679.3%13.9%1.2%1.4%3.9%0.28%0.06%<0.01%
May 202683.7%12%1%1.2%1.8%0.2%0.06%<0.01%
Jun 202681.2%14.2%1%1.5%1.8%0.24%0.05%<0.01%
Jul 202683.2%12.5%1.2%1.2%1.5%0.24%0.06%<0.01%
Aug 202685.9%10.6%1%1.3%1%0.21%0.05%<0.01%
Sep 202686.7%10.1%1.1%1%0.84%0.17%0.05%<0.01%

  1. 1.Cometly

    86.7%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +0.8 points.

  2. 2.Triple Whale

    10.1%

    Held 2nd. 35.2K estimated branded searches, +16.2% vs prior month. Share -0.4 points.

  3. 3.Fospha

    1.1%

    Moved from 4th to 3rd. 3.7K estimated branded searches, +23.6% vs prior month. Share 0 points.

  4. 4.Dreamdata

    1%

    Moved from 3rd to 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.HockeyStack

    0.84%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Ruler Analytics

    0.17%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Northbeam

    0.05%

    Held 7th. 180 estimated branded searches, +28.6% vs prior month. Share 0 points.

  8. 8.Rockerbox

    <0.01%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between HockeyStack and its closest rivals

Every comparison with HockeyStack

9 comparisons

How has branded search demand for HockeyStack changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HockeyStack worldwide fell from 8.1K to 2.9K.
  • Across the 12 months ending September 2026, HockeyStack’s share of searches among marketing attribution platforms worldwide decreased from 3.2% to 0.84%.
  • Across the 12 months ending September 2026, HockeyStack’s share of searches among marketing attribution platforms worldwide peaked at 3.9% in April 2026 and was lowest at 0.84% in September 2026.
  • Across the 12 months ending September 2026, HockeyStack fell from 3rd to 5th among marketing attribution platforms worldwide.

How did search popularity change for marketing attribution platforms worldwide in September 2026?

6 changes

  1. In September 2026, Cometly gained share of searches among marketing attribution platforms worldwide, from 85.9% to 86.7%.

  2. Triple Whale’s share of searches among marketing attribution platforms worldwide has lost ground for 3 months in a row, from 14.2% to 10.1% in September 2026.

  3. HockeyStack’s share of searches among marketing attribution platforms worldwide has lost ground for 3 months in a row, from 1.8% to 0.84% in September 2026.

  4. In September 2026, Fospha rose from 4th to 3rd among marketing attribution platforms worldwide.

  5. In September 2026, Dreamdata fell from 3rd to 4th among marketing attribution platforms worldwide.

  6. Estimated monthly branded searches for Northbeam worldwide rose 12.5% over 12 measured months, from 160 to 180 in September 2026.

How are HockeyStack’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using HockeyStack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hockeystack

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How the Brand Demand Index is measured

Where does HockeyStack compete?

HockeyStack is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Marketing attribution platforms5th of 80.84%Shown above
B2B marketing attribution platforms2nd of 531.5%Show ranking
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Is HockeyStack your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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