Brandwave

HockeyStack vs Ruler Analytics:Which is more popular?

In September 2026, HockeyStack had more branded searches than Ruler Analytics among marketing attribution platforms worldwide. HockeyStack had about 2,900 branded searches, while Ruler Analytics had 590. HockeyStack made up 0.84% of all marketing attribution platform searches we track, and Ruler Analytics accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about marketing attribution platforms, Ruler Analytics appeared in four of the five answers and HockeyStack in two. HockeyStack and Ruler Analytics were each mentioned first in two of the four answers that named either.

Among marketing attribution platforms worldwide in September 2026

Who do people search for more?

HockeyStack, about 5 searches for every 1 for Ruler Analytics

HockeyStack 2.9K searchesRuler Analytics 590 searches

Who does AI mention more?

Ruler Analytics, mentioned in 4 of 5 answers, HockeyStack in 2

Ruler Analytics in 4 of 5HockeyStack in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

HockeyStack first in 2Ruler Analytics first in 2

Follow HockeyStack vs Ruler Analytics and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top marketing attribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ruler Analytics was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HockeyStack was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HockeyStack and Ruler Analytics were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Triple Whale1st
  2. Northbeam2nd
  3. Dreamdata3rd
  4. HockeyStack4th
  5. Cometly5th
  6. Ruler Analytics6th
  7. Rockerbox7th
  8. Fospha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Triple Whale5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ruler Analytics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Northbeam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dreamdata3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cometly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HockeyStack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rockerbox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fospha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing attribution platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is HockeyStack or Ruler Analytics more popular in search?

This chart shows how often people search Google for HockeyStack and Ruler Analytics by name. Each line represents a brand's share of searches for all eight marketing attribution platforms we track, month by month, from English-language searches worldwide.

HockeyStack and Ruler Analytics among marketing attribution platforms worldwide, by month

Share of searches by month for HockeyStack, Ruler Analytics. The figures are in the table below the chart.

View monthly share of searches table
MonthCometlyTriple WhaleFosphaDreamdataHockeyStackRuler AnalyticsNorthbeamRockerbox
Oct 202580%12.8%1.5%2.1%3.2%0.35%0.06%0.02%
Nov 202581.1%12.9%1.2%1.8%2.7%0.29%0.05%<0.01%
Dec 202582.1%12.4%1%1.5%2.7%0.24%0.04%0.02%
Jan 202679%14.6%1.4%1.4%3.2%0.28%0.06%0.02%
Feb 202681.4%12.3%1.5%1.8%2.7%0.29%0.05%<0.01%
Mar 202678.8%14.5%1.4%1.7%3.2%0.28%0.06%<0.01%
Apr 202679.3%13.9%1.2%1.4%3.9%0.28%0.06%<0.01%
May 202683.7%12%1%1.2%1.8%0.2%0.06%<0.01%
Jun 202681.2%14.2%1%1.5%1.8%0.24%0.05%<0.01%
Jul 202683.2%12.5%1.2%1.2%1.5%0.24%0.06%<0.01%
Aug 202685.9%10.6%1%1.3%1%0.21%0.05%<0.01%
Sep 202686.7%10.1%1.1%1%0.84%0.17%0.05%<0.01%

How has the HockeyStack and Ruler Analytics comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing attribution platforms worldwide in September 2026?

2 changes

  1. HockeyStack’s share of searches among marketing attribution platforms worldwide has lost ground for 3 months in a row, from 1.8% to 0.84% in September 2026.

  2. Estimated monthly branded searches for Ruler Analytics worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HockeyStack’s and Ruler Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HockeyStack

1 branded search term

  • hockeystack

Ruler Analytics

1 branded search term

  • ruler analytics

How the Brand Demand Index is measured

Other head-to-heads among marketing attribution platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free