B2B marketing attribution platforms:Which are most popular?
In September 2026, Dreamdata was the most searched B2B marketing attribution platform worldwide, accounting for 35% of all searches among the seven platforms we track. When we checked with ChatGPT and Google AI Overviews, Dreamdata and HockeyStack were mentioned most often, in four of the five answers. Dreamdata was recommended most often, coming first in three out of four responses that gave a list.
DreamdataShare of searches 35%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
HockeyStackShare of searches 28.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Factors.aiShare of searches 23.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Ruler AnalyticsShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
CaliberMindShare of searches 4.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top B2B marketing attribution platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Dreamdata and HockeyStack were mentioned most often, in four of the five answers. Dreamdata was recommended most often, coming first in three out of four answers that gave a list. HockeyStack was second, and Factors.ai was third. CaliberMind, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dreamdata4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HockeyStack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Factors.ai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adobe Marketo Measure2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ruler Analytics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CaliberMind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Full Circle Insights0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B marketing attribution platforms
5 answers
Asked ChatGPT
“Which B2B marketing attribution platform should I use?”
Asked ChatGPT
“What are the best B2B marketing attribution platforms?”
Asked ChatGPT
“What's the best B2B marketing attribution platform for a marketing team?”
Searched Google, AI Overview
“marketing attribution software”
Searched Google, AI Overview
“b2b marketing attribution”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which B2B marketing attribution platforms do people search for most?
This chart shows how often people search Google for each B2B marketing attribution platform by name. Each line represents a brand's share of searches for all seven B2B marketing attribution platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Dreamdata, HockeyStack, Factors.ai, Ruler Analytics, CaliberMind. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dreamdata | HockeyStack | Factors.ai | Ruler Analytics | CaliberMind | Adobe Marketo Measure | Full Circle Insights |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 44.1% | 16.2% | 4.8% | 2.6% | 1.8% | 1.1% |
| Nov 2025 | 28.5% | 42.7% | 19.1% | 4.7% | 2.5% | 1.7% | 0.91% |
| Dec 2025 | 24.7% | 45.3% | 20.2% | 4% | 3.3% | 1.4% | 0.96% |
| Jan 2026 | 22.3% | 50.1% | 18.3% | 4.5% | 2.4% | 1.6% | 0.87% |
| Feb 2026 | 28.3% | 42.4% | 18.9% | 4.6% | 2.5% | 2.4% | 0.9% |
| Mar 2026 | 24.1% | 44.4% | 20.1% | 3.9% | 2.6% | 4.1% | 0.77% |
| Apr 2026 | 19.9% | 54.7% | 16.4% | 4% | 2.7% | 1.5% | 0.77% |
| May 2026 | 26.9% | 40.3% | 22% | 4.4% | 3.6% | 1.9% | 0.82% |
| Jun 2026 | 29.3% | 35.8% | 24% | 4.8% | 3.2% | 2% | 0.9% |
| Jul 2026 | 26.9% | 33.4% | 27.4% | 5.5% | 3.6% | 1.9% | 1.3% |
| Aug 2026 | 33.1% | 26.7% | 27.3% | 5.4% | 4.4% | 2.3% | 0.83% |
| Sep 2026 | 35% | 28.2% | 23.8% | 5.7% | 4.7% | 1.8% | 0.68% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35% | 3.6K | 0% | +1.9 points | |
| 2, moved from 3rd to 2nd | 28.2% | 2.9K | 0% | +1.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 23.8% | 2.5K | -17.5% | -3.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.7% | 590 | 0% | +0.3 points | |
| 5, held 5th | 4.7% | 480 | 0% | +0.3 points | |
| 6, held 6th | 1.8% | 190 | -24% | -0.4 points | |
| 7, held 7th | 0.68% | 70 | -22.2% | -0.1 points |
35%
Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share +1.9 points.
28.2%
Moved from 3rd to 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +1.6 points.
23.8%
Moved from 2nd to 3rd. 2.5K estimated branded searches, -17.5% vs prior month. Share -3.5 points.
5.7%
Held 4th. 590 estimated branded searches, 0% vs prior month. Share +0.3 points.
4.7%
Held 5th. 480 estimated branded searches, 0% vs prior month. Share +0.3 points.
1.8%
Held 6th. 190 estimated branded searches, -24% vs prior month. Share -0.4 points.
0.68%
Held 7th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.
Which brand is most popular in search among B2B marketing attribution platforms worldwide?
7 brands
In September 2026, Dreamdata was the most searched among B2B marketing attribution platforms worldwide, with an estimated 3.6K branded searches, 35% of all searches for the seven we track. HockeyStack is in 2nd place, 6.8 percentage points behind at 28.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Dreamdata | 29.4% → 35% | 35%Sep 2026 | 19.9%Apr 2026 | 2nd → 1st |
| HockeyStack | 44.1% → 28.2% | 54.7%Apr 2026 | 26.7%Aug 2026 | 1st → 2nd |
| Factors.ai | 16.2% → 23.8% | 27.4%Jul 2026 | 16.2%Oct 2025 | 3rd |
| Ruler Analytics | 4.8% → 5.7% | 5.7%Sep 2026 | 3.9%Mar 2026 | 4th |
| CaliberMind | 2.6% → 4.7% | 4.7%Sep 2026 | 2.4%Jan 2026 | 5th |
| Adobe Marketo Measure | 1.8% | 4.1%Mar 2026 | 1.4%Dec 2025 | 6th |
| Full Circle Insights | 1.1% → 0.68% | 1.3%Jul 2026 | 0.68%Sep 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Dreamdata’s share of searches among B2B marketing attribution platforms worldwide increased from 29.4% to 35%.
- Across the 12 months ending September 2026, HockeyStack’s share of searches among B2B marketing attribution platforms worldwide decreased from 44.1% to 28.2%.
- Across the 12 months ending September 2026, Factors.ai’s share of searches among B2B marketing attribution platforms worldwide increased from 16.2% to 23.8%.
- Across the 12 months ending September 2026, Ruler Analytics’ share of searches among B2B marketing attribution platforms worldwide increased from 4.8% to 5.7%.
- Across the 12 months ending September 2026, CaliberMind’s share of searches among B2B marketing attribution platforms worldwide increased from 2.6% to 4.7%.
- Across the 12 months ending September 2026, Dreamdata’s share of searches among B2B marketing attribution platforms worldwide peaked at 35% in September 2026 and was lowest at 19.9% in April 2026.
- Across the 12 months ending September 2026, HockeyStack’s share of searches among B2B marketing attribution platforms worldwide peaked at 54.7% in April 2026 and was lowest at 26.7% in August 2026.
- Across the 12 months ending September 2026, Factors.ai’s share of searches among B2B marketing attribution platforms worldwide peaked at 27.4% in July 2026 and was lowest at 16.2% in October 2025.
- Across the 12 months ending September 2026, Ruler Analytics’ share of searches among B2B marketing attribution platforms worldwide peaked at 5.7% in September 2026 and was lowest at 3.9% in March 2026.
- Across the 12 months ending September 2026, CaliberMind’s share of searches among B2B marketing attribution platforms worldwide peaked at 4.7% in September 2026 and was lowest at 2.4% in January 2026.
- Across the 12 months ending September 2026, Adobe Marketo Measure’s share of searches among B2B marketing attribution platforms worldwide peaked at 4.1% in March 2026 and was lowest at 1.4% in December 2025.
- Across the 12 months ending September 2026, Dreamdata rose from 2nd to 1st among B2B marketing attribution platforms worldwide.
- Across the 12 months ending September 2026, HockeyStack fell from 1st to 2nd among B2B marketing attribution platforms worldwide.
- Across the 12 months ending September 2026, Adobe Marketo Measure and Full Circle Insights held steady: their share of searches among B2B marketing attribution platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for B2B marketing attribution platforms worldwide in September 2026?
7 changes
In September 2026, HockeyStack overtook Factors.ai to rank 2nd among B2B marketing attribution platforms worldwide, with 28.2% of the searches.
In September 2026, Dreamdata gained share of searches among B2B marketing attribution platforms worldwide, from 33.1% to 35%.
In September 2026, Factors.ai lost share of searches among B2B marketing attribution platforms worldwide, from 27.3% to 23.8%.
CaliberMind’s share of searches among B2B marketing attribution platforms worldwide has gained ground for 3 months in a row, from 3.2% to 4.7% in September 2026.
Estimated monthly branded searches for Full Circle Insights worldwide fell 66.7% over 12 measured months, from 210 to 70 in September 2026.
Estimated monthly branded searches for Adobe Marketo Measure worldwide fell 42.4% over 12 measured months, from 330 to 190 in September 2026.
Estimated monthly branded searches for Ruler Analytics worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.
Compare popularity between leading brands
- Dreamdata vs HockeyStack: compare popularity
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- HockeyStack vs Ruler Analytics: compare popularity
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- Factors.ai vs Ruler Analytics: compare popularity
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- Ruler Analytics vs CaliberMind: compare popularity
- Compare any of these brands
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