Brandwave

How popular isRuler Analytics?

In September 2026, people searched for Ruler Analytics by name about 590 times worldwide, a 33% decrease from the previous year. These searches made up 5.7% of all global B2B marketing attribution platform searches, placing Ruler Analytics fourth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about B2B marketing attribution platforms, Ruler Analytics appeared in one of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Ruler Analytics is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. DreamdataShare of searches 35%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HockeyStackShare of searches 28.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Factors.aiShare of searches 23.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Ruler AnalyticsShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. CaliberMindShare of searches 4.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top B2B marketing attribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ruler Analytics was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ruler Analytics is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dreamdata1st
  2. HockeyStack2nd
  3. Factors.ai3rd
  4. Adobe Marketo Measure4th
  5. Ruler Analytics5th
  6. CaliberMind–
  7. Full Circle Insights–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dreamdata4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HockeyStack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Factors.ai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Marketo Measure2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ruler Analytics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CaliberMind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Full Circle Insights0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about B2B marketing attribution platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which B2B marketing attribution platforms compete with Ruler Analytics?

Ruler Analytics against B2B marketing attribution platforms worldwide, by month

Share of searches by month for Dreamdata, HockeyStack, Factors.ai, Ruler Analytics, CaliberMind. The figures are in the table below the chart.

View monthly share of searches table
MonthDreamdataHockeyStackFactors.aiRuler AnalyticsCaliberMindAdobe Marketo MeasureFull Circle Insights
Oct 202529.4%44.1%16.2%4.8%2.6%1.8%1.1%
Nov 202528.5%42.7%19.1%4.7%2.5%1.7%0.91%
Dec 202524.7%45.3%20.2%4%3.3%1.4%0.96%
Jan 202622.3%50.1%18.3%4.5%2.4%1.6%0.87%
Feb 202628.3%42.4%18.9%4.6%2.5%2.4%0.9%
Mar 202624.1%44.4%20.1%3.9%2.6%4.1%0.77%
Apr 202619.9%54.7%16.4%4%2.7%1.5%0.77%
May 202626.9%40.3%22%4.4%3.6%1.9%0.82%
Jun 202629.3%35.8%24%4.8%3.2%2%0.9%
Jul 202626.9%33.4%27.4%5.5%3.6%1.9%1.3%
Aug 202633.1%26.7%27.3%5.4%4.4%2.3%0.83%
Sep 202635%28.2%23.8%5.7%4.7%1.8%0.68%

  1. 1.Dreamdata

    35%

    Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.HockeyStack

    28.2%

    Moved from 3rd to 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Factors.ai

    23.8%

    Moved from 2nd to 3rd. 2.5K estimated branded searches, -17.5% vs prior month. Share -3.5 points.

  4. 4.Ruler Analytics

    5.7%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.CaliberMind

    4.7%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Adobe Marketo Measure

    1.8%

    Held 6th. 190 estimated branded searches, -24% vs prior month. Share -0.4 points.

  7. 7.Full Circle Insights

    0.68%

    Held 7th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

Compare popularity between Ruler Analytics and its closest rivals

Every comparison with Ruler Analytics

10 comparisons

How has branded search demand for Ruler Analytics changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ruler Analytics worldwide fell from 880 to 590.
  • Across the 12 months ending September 2026, Ruler Analytics’ share of searches among B2B marketing attribution platforms worldwide increased from 4.8% to 5.7%.
  • Across the 12 months ending September 2026, Ruler Analytics’ share of searches among B2B marketing attribution platforms worldwide peaked at 5.7% in September 2026 and was lowest at 3.9% in March 2026.

How did search popularity change for B2B marketing attribution platforms worldwide in September 2026?

6 changes

  1. In September 2026, HockeyStack overtook Factors.ai to rank 2nd among B2B marketing attribution platforms worldwide, with 28.2% of the searches.

  2. In September 2026, Dreamdata gained share of searches among B2B marketing attribution platforms worldwide, from 33.1% to 35%.

  3. In September 2026, Factors.ai lost share of searches among B2B marketing attribution platforms worldwide, from 27.3% to 23.8%.

  4. CaliberMind’s share of searches among B2B marketing attribution platforms worldwide has gained ground for 3 months in a row, from 3.2% to 4.7% in September 2026.

  5. Estimated monthly branded searches for Full Circle Insights worldwide fell 66.7% over 12 measured months, from 210 to 70 in September 2026.

  6. Estimated monthly branded searches for Adobe Marketo Measure worldwide fell 42.4% over 12 measured months, from 330 to 190 in September 2026.

How are Ruler Analytics’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ruler Analytics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ruler analytics

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How the Brand Demand Index is measured

Where does Ruler Analytics compete?

Ruler Analytics is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Marketing attribution platforms6th of 80.17%Show ranking
B2B marketing attribution platforms4th of 75.7%Shown above
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Is Ruler Analytics your brand?

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