How popular isFactors.ai in search?
In September 2026, people searched for Factors.ai by name about 2,450 times worldwide, a 17.5% decrease from the previous year. These searches made up 26.6% of all global B2B marketing attribution platform searches, placing Factors.ai third out of five platforms. These are worldwide searches for English-language branded terms.
Dreamdata39.1%
HockeyStack31.5%
Factors.ai26.6%
Adobe Marketo Measure2.1%
Full Circle Insights0.76%
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Which B2B marketing attribution platforms compete with Factors.ai?
Share of searches by month for Dreamdata, HockeyStack, Factors.ai, Adobe Marketo Measure. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dreamdata | HockeyStack | Factors.ai | Adobe Marketo Measure | Full Circle Insights |
|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 47.6% | 17.5% | 1.9% | 1.2% |
| Nov 2025 | 30.7% | 46% | 20.6% | 1.8% | 0.98% |
| Dec 2025 | 26.7% | 48.9% | 21.9% | 1.6% | 1% |
| Jan 2026 | 23.9% | 53.8% | 19.6% | 1.7% | 0.93% |
| Feb 2026 | 30.4% | 45.6% | 20.4% | 2.6% | 0.97% |
| Mar 2026 | 25.8% | 47.5% | 21.5% | 4.3% | 0.82% |
| Apr 2026 | 21.3% | 58.6% | 17.6% | 1.7% | 0.83% |
| May 2026 | 29.2% | 43.8% | 23.9% | 2.1% | 0.89% |
| Jun 2026 | 31.9% | 38.9% | 26.1% | 2.1% | 0.97% |
| Jul 2026 | 29.6% | 36.7% | 30.1% | 2.1% | 1.4% |
| Aug 2026 | 36.7% | 29.6% | 30.3% | 2.5% | 0.92% |
| Sep 2026 | 39.1% | 31.5% | 26.6% | 2.1% | 0.76% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.1% | 3.6K | 0% | +2.4 points | |
| 2, moved from 3rd to 2nd | 31.5% | 2.9K | 0% | +1.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 26.6% | 2.5K | -17.5% | -3.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 2.1% | 190 | -24% | -0.5 points | |
| 5, held 5th | 0.76% | 70 | -22.2% | -0.2 points |
39.1%
Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share +2.4 points.
31.5%
Moved from 3rd to 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +1.9 points.
26.6%
Moved from 2nd to 3rd. 2.5K estimated branded searches, -17.5% vs prior month. Share -3.7 points.
2.1%
Held 4th. 190 estimated branded searches, -24% vs prior month. Share -0.5 points.
0.76%
Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share -0.2 points.
Compare search popularity between Factors.ai and its closest rivals
Every comparison with Factors.ai
18 comparisons
- 6sense vs Factors.ai
- Demandbase vs Factors.ai
- Dreamdata vs Factors.ai
- Factors.ai vs HockeyStack
- Factors.ai vs HubSpot
- Factors.ai vs Influ2
- Factors.ai vs Lead Forensics
- Factors.ai vs Leadfeeder
- Factors.ai vs RB2B
- Factors.ai vs Snitcher
- Factors.ai vs Warmly
- Albacross vs Factors.ai
- Factors.ai vs Madison Logic
- DemandScience vs Factors.ai
- Factors.ai vs RollWorks
- Factors.ai vs Terminus
- Adobe Marketo Measure vs Factors.ai
- Factors.ai vs Full Circle Insights
How has branded search demand for Factors.ai changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Factors.ai worldwide fell from 3K to 2.5K.
- Across the 12 months ending September 2026, Factors.ai’s share of searches among B2B marketing attribution platforms worldwide increased from 17.5% to 26.6%.
- Across the 12 months ending September 2026, Factors.ai’s share of searches among B2B marketing attribution platforms worldwide peaked at 30.3% in August 2026 and was lowest at 17.5% in October 2025.
How did search popularity change for B2B marketing attribution platforms worldwide in September 2026?
5 changes
In September 2026, HockeyStack overtook Factors.ai to rank 2nd among B2B marketing attribution platforms worldwide, with 31.5% of the searches.
In September 2026, Dreamdata gained share of searches among B2B marketing attribution platforms worldwide, from 36.7% to 39.1%.
In September 2026, Factors.ai lost share of searches among B2B marketing attribution platforms worldwide, from 30.3% to 26.6%.
Estimated monthly branded searches for Full Circle Insights worldwide fell 66.7% over 12 measured months, from 210 to 70 in September 2026.
Estimated monthly branded searches for Adobe Marketo Measure worldwide fell 42.4% over 12 measured months, from 330 to 190 in September 2026.
How are Factors.ai’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Factors.ai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- factors.ai
- factorsai
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Where does Factors.ai compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Account-based marketing platforms | 5th of 9 | 0.15% | Show ranking |
| Website visitor identification platforms | 6th of 7 | 3.7% | Show ranking |
| B2B marketing attribution platforms | 3rd of 5 | 26.6% | Shown above |
Is Factors.ai your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.