Account-based marketing platforms:Which brands are most popular in search?
In August 2026, Demandbase was the most searched among account-based marketing platforms worldwide, with an estimated 12.6K branded searches and 67.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Demandbase67.4%
Influ213.2%
DemandScience8.7%
Madison Logic8.7%
6sense2%
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Share of SearchLeaderboard
Compare platforms that coordinate targeted marketing and advertising around selected B2B accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Demandbase, Influ2, DemandScience, Madison Logic. The figures are in the table below the chart.
View monthly share of search table
| Month | Demandbase | Influ2 | DemandScience | Madison Logic | 6sense |
|---|---|---|---|---|---|
| Oct 2025 | 68.2% | 10.8% | 10.6% | 8.4% | 2.1% |
| Nov 2025 | 66.8% | 12.6% | 10.1% | 8.4% | 2.2% |
| Dec 2025 | 64.1% | 11.7% | 11.7% | 9.8% | 2.8% |
| Jan 2026 | 64.1% | 12.2% | 12% | 9.4% | 2.4% |
| Feb 2026 | 65.4% | 12.4% | 9.8% | 9.7% | 2.6% |
| Mar 2026 | 65.6% | 12.1% | 9.9% | 9.9% | 2.6% |
| Apr 2026 | 64.7% | 12% | 9.4% | 11.7% | 2.3% |
| May 2026 | 68.3% | 12.5% | 8.3% | 8.2% | 2.6% |
| Jun 2026 | 70.7% | 12.5% | 8.2% | 6.9% | 1.8% |
| Jul 2026 | 67.4% | 12.5% | 9.6% | 8.2% | 2.3% |
| Aug 2026 | 67.4% | 13.2% | 8.7% | 8.7% | 2% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.4% | 12.6K | -6.5% | 0 points | |
| 2, held 2nd | 13.2% | 2.5K | -1.2% | +0.7 points | |
| 3, held 3rd | 8.7% | 1.6K | -15.5% | -0.9 points | |
| 4, held 4th | 8.7% | 1.6K | -0.61% | +0.5 points | |
| 5, held 5th | 2% | 370 | -19.6% | -0.3 points |
67.4%
held 1st · 12.6K estimated branded searches · -6.5% vs prior month · 0 points
2.
Influ213.2%
held 2nd · 2.5K estimated branded searches · -1.2% vs prior month · +0.7 points
8.7%
held 3rd · 1.6K estimated branded searches · -15.5% vs prior month · -0.9 points
8.7%
held 4th · 1.6K estimated branded searches · -0.61% vs prior month · +0.5 points
5.
6sense2%
held 5th · 370 estimated branded searches · -19.6% vs prior month · -0.3 points
Compare search popularity between leading brands
- Demandbase vs Influ2: compare search popularity
- Demandbase vs DemandScience: compare search popularity
- Demandbase vs Madison Logic: compare search popularity
- Influ2 vs DemandScience: compare search popularity
- Influ2 vs Madison Logic: compare search popularity
- DemandScience vs Madison Logic: compare search popularity
- Compare any of these brands
Which brand is most popular in search among account-based marketing platforms worldwide?
5 brands
In August 2026, Demandbase was the most searched among account-based marketing platforms worldwide, with an estimated 12.6K branded searches and 67.4% estimated Share of Search within this set. Influ2 is in 2nd place, 54.2 percentage points behind at 13.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Demandbase | 68.2% → 67.4% | 70.7%Jun 2026 | 64.1%Jan 2026 | 1st |
| Influ2 | 10.8% → 13.2% | 13.2%Aug 2026 | 10.8%Oct 2025 | 2nd |
| DemandScience | 10.6% → 8.7% | 12%Jan 2026 | 8.2%Jun 2026 | 3rd |
| Madison Logic | 8.4% → 8.7% | 11.7%Apr 2026 | 6.9%Jun 2026 | 4th |
| 6sense | 2.1% → 2% | 2.8%Dec 2025 | 1.8%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among account-based marketing platforms worldwide decreased from 68.2% to 67.4%.
- Across the 11 months ending August 2026, Influ2’s estimated Share of Search among account-based marketing platforms worldwide increased from 10.8% to 13.2%.
- Across the 11 months ending August 2026, DemandScience’s estimated Share of Search among account-based marketing platforms worldwide decreased from 10.6% to 8.7%.
- Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among account-based marketing platforms worldwide peaked at 70.7% in June 2026 and was lowest at 64.1% in January 2026.
- Across the 11 months ending August 2026, DemandScience’s estimated Share of Search among account-based marketing platforms worldwide peaked at 12% in January 2026 and was lowest at 8.2% in June 2026.
- Across the 11 months ending August 2026, Madison Logic’s estimated Share of Search among account-based marketing platforms worldwide peaked at 11.7% in April 2026 and was lowest at 6.9% in June 2026.
- Across the 11 months ending August 2026, Madison Logic and 6sense held steady: their estimated Share of Search among account-based marketing platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for account-based marketing platforms worldwide in August 2026?
5 changes
In August 2026, Influ2 gained estimated Share of Search among account-based marketing platforms worldwide, from 12.5% to 13.2%.
In August 2026, Madison Logic gained estimated Share of Search among account-based marketing platforms worldwide, from 8.2% to 8.7%.
In August 2026, DemandScience lost estimated Share of Search among account-based marketing platforms worldwide, from 9.6% to 8.7%.
Estimated monthly branded searches for 6sense worldwide fell 22.9% over 11 measured months, from 480 to 370 in August 2026.
Estimated monthly branded searches for Demandbase worldwide fell 20% over 11 measured months, from 15.8K to 12.6K in August 2026.
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