Brandwave

How popular isFactors.ai in search?

In September 2026, people searched for Factors.ai by name about 2,450 times worldwide, a 17.5% decrease from the previous year. These searches made up 0.15% of all global account-based marketing platform searches, placing Factors.ai fifth out of nine platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. HubSpot92%
  2. 6sense6.6%
  3. Demandbase0.75%
  4. Influ20.17%
  5. Factors.ai0.15%
  6. Madison Logic0.1%
  7. DemandScience0.1%
  8. RollWorks0.04%
  9. Terminus0.02%
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Which account-based marketing platforms compete with Factors.ai?

Factors.ai against account-based marketing platforms worldwide, by month

Share of searches by month for HubSpot, 6sense, Factors.ai. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpot6senseDemandbaseInflu2Factors.aiMadison LogicDemandScienceRollWorksTerminus
Oct 202590.5%7.9%0.91%0.14%0.17%0.11%0.14%0.09%0.04%
Nov 202590.4%7.9%0.93%0.17%0.21%0.12%0.14%0.07%0.04%
Dec 202588.8%9.5%0.91%0.16%0.25%0.14%0.16%0.09%0.05%
Jan 202692%6.6%0.78%0.14%0.18%0.11%0.14%0.06%0.04%
Feb 202691.7%6.6%0.93%0.17%0.21%0.14%0.14%0.06%0.04%
Mar 202691.8%6.5%0.94%0.17%0.22%0.14%0.14%0.06%0.03%
Apr 202692%6.6%0.79%0.14%0.18%0.14%0.11%0.05%0.03%
May 202690.4%7.9%0.96%0.17%0.21%0.12%0.12%0.05%0.03%
Jun 202692.9%5.5%1%0.18%0.18%0.1%0.12%0.04%0.02%
Jul 202690.4%8%0.97%0.17%0.21%0.12%0.14%0.04%0.03%
Aug 202690.4%8%0.91%0.17%0.22%0.12%0.12%0.04%0.03%
Sep 202692%6.6%0.75%0.17%0.15%0.1%0.1%0.04%0.02%

  1. 1.HubSpot

    92%

    Held 1st. 1.5M estimated branded searches, +22.5% vs prior month. Share +1.6 points.

  2. 2.6sense

    6.6%

    Held 2nd. 110K estimated branded searches, +0.03% vs prior month. Share -1.4 points.

  3. 3.Demandbase

    0.75%

    Held 3rd. 12.4K estimated branded searches, -0.48% vs prior month. Share -0.2 points.

  4. 4.Influ2

    0.17%

    Moved from 5th to 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

  5. 5.Factors.ai

    0.15%

    Moved from 4th to 5th. 2.5K estimated branded searches, -17.5% vs prior month. Share -0.1 points.

  6. 6.Madison Logic

    0.1%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.DemandScience

    0.1%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.RollWorks

    0.04%

    Held 8th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Terminus

    0.02%

    Held 9th. 400 estimated branded searches, +2.6% vs prior month. Share 0 points.

Compare search popularity between Factors.ai and its closest rivals

Every comparison with Factors.ai

18 comparisons

How has branded search demand for Factors.ai changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Factors.ai worldwide fell from 3K to 2.5K.
  • Across the 12 months ending September 2026, Factors.ai fell from 4th to 5th among account-based marketing platforms worldwide.

How did search popularity change for account-based marketing platforms worldwide in September 2026?

6 changes

  1. In September 2026, HubSpot gained share of searches among account-based marketing platforms worldwide, from 90.4% to 92%.

  2. In September 2026, 6sense lost share of searches among account-based marketing platforms worldwide, from 8% to 6.6%.

  3. In September 2026, Influ2 rose from 5th to 4th among account-based marketing platforms worldwide.

  4. In September 2026, Factors.ai fell from 4th to 5th among account-based marketing platforms worldwide.

  5. Estimated monthly branded searches for RollWorks worldwide fell 63.1% over 12 measured months, from 1.6K to 590 in September 2026.

  6. Estimated monthly branded searches for Terminus worldwide fell 44.4% over 12 measured months, from 720 to 400 in September 2026.

How are Factors.ai’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Factors.ai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • factors.ai
  • factorsai

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How the Brand Demand Index is measured

Where does Factors.ai compete?

Factors.ai is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Account-based marketing platforms5th of 90.15%Shown above
Website visitor identification platforms6th of 73.7%Show ranking
B2B marketing attribution platforms3rd of 526.6%Show ranking
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