6sense vs Factors.ai:Which is more popular?
In September 2026, 6sense had more branded searches than Factors.ai among account-based marketing platforms worldwide. 6sense had about 110,000 branded searches, while Factors.ai had 2,450. 6sense made up 6.6% of all account-based marketing platform searches we track, and Factors.ai accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about account-based marketing platforms, 6sense appeared in all five answers and Factors.ai in none.
Who do people search for more?
6sense, about 45 searches for every 1 for Factors.ai
Who does AI mention more?
6sense, mentioned in every answer we collected
Who does AI recommend more?
6sense, the only one of the two named
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Top account-based marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 6sense appeared in all five answers. Factors.ai did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- 6sense1st
Demandbase2nd
RollWorks3rd
HubSpot4th
Terminus5th
DemandScience6th
Influ2–
Factors.ai–
Madison Logic–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 6sense5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Demandbase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RollWorks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Terminus3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DemandScience1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Influ20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Factors.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Madison Logic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about account-based marketing platforms
5 answers
Asked ChatGPT
“Which account-based marketing platform should I use?”
Asked ChatGPT
“What are the best account-based marketing platforms?”
Asked ChatGPT
“What's the best account-based marketing platform for a b2b sales team?”
Searched Google, AI Overview
“account based marketing platform”
Searched Google, AI Overview
“best abm platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is 6sense or Factors.ai more popular in search?
This chart shows how often people search Google for 6sense and Factors.ai by name. Each line represents a brand's share of searches for all nine account-based marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for 6sense, Factors.ai. The figures are in the table below the chart.
View monthly share of searches table
| Month | HubSpot | 6sense | Demandbase | Influ2 | Factors.ai | Madison Logic | DemandScience | RollWorks | Terminus |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 7.9% | 0.91% | 0.14% | 0.17% | 0.11% | 0.14% | 0.09% | 0.04% |
| Nov 2025 | 90.4% | 7.9% | 0.93% | 0.17% | 0.21% | 0.12% | 0.14% | 0.07% | 0.04% |
| Dec 2025 | 88.8% | 9.5% | 0.91% | 0.16% | 0.25% | 0.14% | 0.16% | 0.09% | 0.05% |
| Jan 2026 | 92% | 6.6% | 0.78% | 0.14% | 0.18% | 0.11% | 0.14% | 0.06% | 0.04% |
| Feb 2026 | 91.7% | 6.6% | 0.93% | 0.17% | 0.21% | 0.14% | 0.14% | 0.06% | 0.04% |
| Mar 2026 | 91.8% | 6.5% | 0.94% | 0.17% | 0.22% | 0.14% | 0.14% | 0.06% | 0.03% |
| Apr 2026 | 92% | 6.6% | 0.79% | 0.14% | 0.18% | 0.14% | 0.11% | 0.05% | 0.03% |
| May 2026 | 90.4% | 7.9% | 0.96% | 0.17% | 0.21% | 0.12% | 0.12% | 0.05% | 0.03% |
| Jun 2026 | 92.9% | 5.5% | 1% | 0.18% | 0.18% | 0.1% | 0.12% | 0.04% | 0.02% |
| Jul 2026 | 90.4% | 8% | 0.97% | 0.17% | 0.21% | 0.12% | 0.14% | 0.04% | 0.03% |
| Aug 2026 | 90.4% | 8% | 0.91% | 0.17% | 0.22% | 0.12% | 0.12% | 0.04% | 0.03% |
| Sep 2026 | 92% | 6.6% | 0.75% | 0.17% | 0.15% | 0.1% | 0.1% | 0.04% | 0.02% |
How has the 6sense and Factors.ai comparison changed over the last 12 months?
3 findings
- 6sense was ahead of Factors.ai in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 6sense’s share of searches among account-based marketing platforms worldwide moved from 7.9% to 6.6%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Factors.ai’s share of searches among account-based marketing platforms worldwide moved from 0.17% to 0.15%, and its estimated monthly branded searches moved from 3K to 2.5K.
How did search popularity change for account-based marketing platforms worldwide in September 2026?
2 changes
In September 2026, 6sense lost share of searches among account-based marketing platforms worldwide, from 8% to 6.6%.
In September 2026, Factors.ai fell from 4th to 5th among account-based marketing platforms worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using 6sense’s and Factors.ai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
6sense
2 branded search terms
- 6sense
- 6sense abm
Factors.ai
2 branded search terms
- factors.ai
- factorsai
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