Brandwave

How popular isHubSpot?

In September 2026, people searched for HubSpot by name about 1.9 million times worldwide, a 14.7% increase from the previous year. These searches made up 92% of all global account-based marketing platform searches, placing HubSpot first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about account-based marketing platforms, HubSpot appeared in all answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

HubSpot is the most searched of 9 competitors and the fourth most recommended in AI answers.

  1. HubSpotShare of searches 92%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. 6senseShare of searches 6.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. DemandbaseShare of searches 0.75%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Influ2Share of searches 0.17%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Factors.aiShare of searches 0.15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top account-based marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot appeared in all five answers. HubSpot is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 6sense1st
  2. Demandbase2nd
  3. RollWorks3rd
  4. HubSpot4th
  5. Terminus5th
  6. DemandScience6th
  7. Influ2–
  8. Factors.ai–
  9. Madison Logic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 6sense5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Demandbase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RollWorks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Terminus3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DemandScience1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influ20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Factors.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Madison Logic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about account-based marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which account-based marketing platforms compete with HubSpot?

HubSpot against account-based marketing platforms worldwide, by month

Share of searches by month for HubSpot, 6sense. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpot6senseDemandbaseInflu2Factors.aiMadison LogicDemandScienceRollWorksTerminus
Oct 202590.5%7.9%0.91%0.14%0.17%0.11%0.14%0.09%0.04%
Nov 202590.4%7.9%0.93%0.17%0.21%0.12%0.14%0.07%0.04%
Dec 202588.8%9.5%0.91%0.16%0.25%0.14%0.16%0.09%0.05%
Jan 202692%6.6%0.78%0.14%0.18%0.11%0.14%0.06%0.04%
Feb 202691.7%6.6%0.93%0.17%0.21%0.14%0.14%0.06%0.04%
Mar 202691.8%6.5%0.94%0.17%0.22%0.14%0.14%0.06%0.03%
Apr 202692%6.6%0.79%0.14%0.18%0.14%0.11%0.05%0.03%
May 202690.4%7.9%0.96%0.17%0.21%0.12%0.12%0.05%0.03%
Jun 202692.9%5.5%1%0.18%0.18%0.1%0.12%0.04%0.02%
Jul 202690.4%8%0.97%0.17%0.21%0.12%0.14%0.04%0.03%
Aug 202690.4%8%0.91%0.17%0.22%0.12%0.12%0.04%0.03%
Sep 202692%6.6%0.75%0.17%0.15%0.1%0.1%0.04%0.02%

  1. 1.HubSpot

    92%

    Held 1st. 1.5M estimated branded searches, +22.5% vs prior month. Share +1.6 points.

  2. 2.6sense

    6.6%

    Held 2nd. 110K estimated branded searches, +0.03% vs prior month. Share -1.4 points.

  3. 3.Demandbase

    0.75%

    Held 3rd. 12.4K estimated branded searches, -0.48% vs prior month. Share -0.2 points.

  4. 4.Influ2

    0.17%

    Moved from 5th to 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

  5. 5.Factors.ai

    0.15%

    Moved from 4th to 5th. 2.5K estimated branded searches, -17.5% vs prior month. Share -0.1 points.

  6. 6.Madison Logic

    0.1%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.DemandScience

    0.1%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.RollWorks

    0.04%

    Held 8th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Terminus

    0.02%

    Held 9th. 400 estimated branded searches, +2.6% vs prior month. Share 0 points.

Compare popularity between HubSpot and its closest rivals

Every comparison with HubSpot

55 comparisons

How has branded search demand for HubSpot changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HubSpot worldwide rose from 1.6M to 1.9M.
  • Across the 12 months ending September 2026, HubSpot’s share of searches among account-based marketing platforms worldwide increased from 90.5% to 92%.
  • Across the 12 months ending September 2026, HubSpot’s share of searches among account-based marketing platforms worldwide peaked at 92.9% in June 2026 and was lowest at 88.8% in December 2025.

How did search popularity change for account-based marketing platforms worldwide in September 2026?

6 changes

  1. In September 2026, HubSpot gained share of searches among account-based marketing platforms worldwide, from 90.4% to 92%.

  2. In September 2026, 6sense lost share of searches among account-based marketing platforms worldwide, from 8% to 6.6%.

  3. In September 2026, Influ2 rose from 5th to 4th among account-based marketing platforms worldwide.

  4. In September 2026, Factors.ai fell from 4th to 5th among account-based marketing platforms worldwide.

  5. Estimated monthly branded searches for RollWorks worldwide fell 63.1% over 12 measured months, from 1.6K to 590 in September 2026.

  6. Estimated monthly branded searches for Terminus worldwide fell 44.4% over 12 measured months, from 720 to 400 in September 2026.

How are HubSpot’s branded searches counted?

33 search terms

Brandwave collects information about searches that people make online using HubSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crm hub spot
  • crm hubspot
  • crm software hubspot
  • crm system hubspot
  • crm systems hubspot
  • hubspot
  • hubspot app
  • hubspot breeze
  • hubspot cms
  • hubspot commerce hub
  • hubspot content hub
  • hubspot crm
  • hubspot crm marketing
  • hubspot crm platform
  • hubspot crm software
  • hubspot crm system
  • hubspot crm tool
  • hubspot customer relationship management
  • hubspot email marketing
  • hubspot forms
  • hubspot landing pages
  • hubspot marketing
  • hubspot marketing crm
  • hubspot marketing hub
  • hubspot operations hub
  • hubspot sales
  • hubspot sales crm
  • hubspot sales hub
  • hubspot sales software
  • hubspot service hub
  • hubspot smart crm
  • hubspot starter crm
  • sales crm hubspot

Do you work for HubSpot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HubSpot compete?

HubSpot is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
CRM platforms2nd of 931.1%Show ranking
Self service portals2nd of 628.9%Show ranking
Campaign management platforms1st of 836.4%Show ranking
Marketing automation platforms1st of 755.9%Show ranking
Marketing analytics platforms1st of 1258%Show ranking
B2B website personalization platforms1st of 780.4%Show ranking
Account-based marketing platforms1st of 992%Shown above
Sales engagement platforms5th of 60.56%Show ranking
Sales forecasting platforms6th of 91.9%Show ranking
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Is HubSpot your brand?

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