HubSpot vs People.ai:Which is more popular?
In September 2026, People.ai had more branded searches than HubSpot among sales forecasting platforms worldwide. People.ai had about 3,600 branded searches, while HubSpot had 1,900. People.ai made up 3.5% of all sales forecasting platform searches we track, and HubSpot accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about sales forecasting platforms, HubSpot appeared in all five answers and People.ai in none.
Who do people search for more?
People.ai, about 89% more searches than HubSpot
Who does AI mention more?
HubSpot, mentioned in every answer we collected
Who does AI recommend more?
HubSpot, the only one of the two named
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Top sales forecasting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HubSpot appeared in all five answers. People.ai did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Salesforce1st
Gong2nd- HubSpot3rd
Clari Copilot4th
Aviso5th
Anaplan6th
BoostUp7th- People.ai–
InsightSquared–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Salesforce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Anaplan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Clari Copilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aviso3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BoostUp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- People.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- InsightSquared0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sales forecasting platforms
5 answers
Asked ChatGPT
“Which sales forecasting platform should I use?”
Asked ChatGPT
“What are the best sales forecasting platforms?”
Asked ChatGPT
“What's the best sales forecasting platform for a sales team?”
Searched Google, AI Overview
“sales forecast software”
Searched Google, AI Overview
“revenue forecasting software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HubSpot or People.ai more popular in search?
This chart shows how often people search Google for HubSpot and People.ai by name. Each line represents a brand's share of searches for all nine sales forecasting platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for People.ai, HubSpot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Anaplan | BoostUp | Salesforce | Gong | People.ai | HubSpot | InsightSquared | Aviso | Clari Copilot |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 9.1% | 7.4% | 7.4% | 4% | 3.3% | 0.44% | 0.07% | 0.06% |
| Nov 2025 | 66.1% | 10.8% | 8.8% | 7.2% | 3.9% | 2.6% | 0.35% | 0.09% | 0.04% |
| Dec 2025 | 66.1% | 10.8% | 8.8% | 7.2% | 3.9% | 2.6% | 0.43% | 0.09% | 0.02% |
| Jan 2026 | 70.8% | 9.5% | 7.8% | 5.2% | 3.4% | 2.8% | 0.37% | 0.1% | 0.07% |
| Feb 2026 | 70.1% | 9.4% | 7.7% | 6.3% | 3.4% | 2.7% | 0.3% | 0.09% | 0.04% |
| Mar 2026 | 66.1% | 8.8% | 7.2% | 10.8% | 3.9% | 2.6% | 0.43% | 0.07% | 0.06% |
| Apr 2026 | 66.1% | 8.8% | 7.2% | 10.8% | 3.9% | 2.6% | 0.29% | 0.09% | 0.06% |
| May 2026 | 63.2% | 10.3% | 8.5% | 10.3% | 4.6% | 2.5% | 0.33% | 0.16% | 0.07% |
| Jun 2026 | 65.9% | 8.8% | 8.8% | 10.8% | 3.2% | 2.1% | 0.23% | 0.08% | 0.06% |
| Jul 2026 | 61.5% | 10.1% | 12.3% | 10.1% | 3.7% | 1.9% | 0.21% | 0.15% | 0.05% |
| Aug 2026 | 64.9% | 13% | 8.7% | 7.1% | 3.9% | 2% | 0.23% | 0.12% | 0.05% |
| Sep 2026 | 72.7% | 9.7% | 6.5% | 5.3% | 3.5% | 1.9% | 0.21% | 0.12% | 0.07% |
How has the HubSpot and People.ai comparison changed over the last 12 months?
3 findings
- People.ai was ahead of HubSpot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HubSpot’s share of searches among sales forecasting platforms worldwide moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
- Across the 12 months ending September 2026, People.ai’s share of searches among sales forecasting platforms worldwide moved from 4% to 3.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for sales forecasting platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HubSpot’s and People.ai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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