Brandwave

How popular isHubSpot?

In September 2026, people searched for HubSpot by name about 1.9 million times worldwide, a 14.7% increase from the previous year. These searches made up 1.9% of all global sales forecasting platform searches, placing HubSpot sixth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about sales forecasting platforms, HubSpot appeared in all answers and was the third most recommended of the nine.

Search and AI answers in September 2026

HubSpot is the sixth most searched of 9 competitors and the third most recommended in AI answers.

  1. AnaplanShare of searches 72.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  2. BoostUpShare of searches 9.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. SalesforceShare of searches 6.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. GongShare of searches 5.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. HubSpotShare of searches 1.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top sales forecasting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot appeared in all five answers. HubSpot is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salesforce1st
  2. Gong2nd
  3. HubSpot3rd
  4. Clari Copilot4th
  5. Aviso5th
  6. Anaplan6th
  7. BoostUp7th
  8. People.ai–
  9. InsightSquared–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salesforce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anaplan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clari Copilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aviso3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BoostUp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • People.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InsightSquared0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sales forecasting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sales forecasting platforms compete with HubSpot?

HubSpot against sales forecasting platforms worldwide, by month

Share of searches by month for Anaplan, BoostUp, Salesforce, Gong, People.ai, HubSpot. The figures are in the table below the chart.

View monthly share of searches table
MonthAnaplanBoostUpSalesforceGongPeople.aiHubSpotInsightSquaredAvisoClari Copilot
Oct 202568.1%9.1%7.4%7.4%4%3.3%0.44%0.07%0.06%
Nov 202566.1%10.8%8.8%7.2%3.9%2.6%0.35%0.09%0.04%
Dec 202566.1%10.8%8.8%7.2%3.9%2.6%0.43%0.09%0.02%
Jan 202670.8%9.5%7.8%5.2%3.4%2.8%0.37%0.1%0.07%
Feb 202670.1%9.4%7.7%6.3%3.4%2.7%0.3%0.09%0.04%
Mar 202666.1%8.8%7.2%10.8%3.9%2.6%0.43%0.07%0.06%
Apr 202666.1%8.8%7.2%10.8%3.9%2.6%0.29%0.09%0.06%
May 202663.2%10.3%8.5%10.3%4.6%2.5%0.33%0.16%0.07%
Jun 202665.9%8.8%8.8%10.8%3.2%2.1%0.23%0.08%0.06%
Jul 202661.5%10.1%12.3%10.1%3.7%1.9%0.21%0.15%0.05%
Aug 202664.9%13%8.7%7.1%3.9%2%0.23%0.12%0.05%
Sep 202672.7%9.7%6.5%5.3%3.5%1.9%0.21%0.12%0.07%

  1. 1.Anaplan

    72.7%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +7.8 points.

  2. 2.BoostUp

    9.7%

    Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

  3. 3.Salesforce

    6.5%

    Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.2 points.

  4. 4.Gong

    5.3%

    Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  5. 5.People.ai

    3.5%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.HubSpot

    1.9%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.InsightSquared

    0.21%

    Held 7th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Aviso

    0.12%

    Held 8th. 120 estimated branded searches, +9.1% vs prior month. Share 0 points.

  9. 9.Clari Copilot

    0.07%

    Held 9th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

Compare popularity between HubSpot and its closest rivals

Every comparison with HubSpot

55 comparisons

How has branded search demand for HubSpot changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HubSpot worldwide rose from 1.6M to 1.9M.
  • Across the 12 months ending September 2026, HubSpot’s share of searches among sales forecasting platforms worldwide decreased from 3.3% to 1.9%.

How did search popularity change for sales forecasting platforms worldwide in September 2026?

6 changes

  1. In September 2026, Anaplan gained share of searches among sales forecasting platforms worldwide, from 64.9% to 72.7%.

  2. In September 2026, BoostUp lost share of searches among sales forecasting platforms worldwide, from 13% to 9.7%.

  3. In September 2026, Salesforce lost share of searches among sales forecasting platforms worldwide, from 8.7% to 6.5%.

  4. In September 2026, Gong lost share of searches among sales forecasting platforms worldwide, from 7.1% to 5.3%.

  5. Estimated monthly branded searches for Aviso worldwide rose 50% over 12 measured months, from 80 to 120 in September 2026.

  6. Estimated monthly branded searches for InsightSquared worldwide fell 56.3% over 12 measured months, from 480 to 210 in September 2026.

How are HubSpot’s branded searches counted?

33 search terms

Brandwave collects information about searches that people make online using HubSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crm hub spot
  • crm hubspot
  • crm software hubspot
  • crm system hubspot
  • crm systems hubspot
  • hubspot
  • hubspot app
  • hubspot breeze
  • hubspot cms
  • hubspot commerce hub
  • hubspot content hub
  • hubspot crm
  • hubspot crm marketing
  • hubspot crm platform
  • hubspot crm software
  • hubspot crm system
  • hubspot crm tool
  • hubspot customer relationship management
  • hubspot email marketing
  • hubspot forms
  • hubspot landing pages
  • hubspot marketing
  • hubspot marketing crm
  • hubspot marketing hub
  • hubspot operations hub
  • hubspot sales
  • hubspot sales crm
  • hubspot sales hub
  • hubspot sales software
  • hubspot service hub
  • hubspot smart crm
  • hubspot starter crm
  • sales crm hubspot

Do you work for HubSpot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HubSpot compete?

HubSpot is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
CRM platforms2nd of 931.1%Show ranking
Self service portals2nd of 628.9%Show ranking
Campaign management platforms1st of 836.4%Show ranking
Marketing automation platforms1st of 755.9%Show ranking
Marketing analytics platforms1st of 1258%Show ranking
B2B website personalization platforms1st of 780.4%Show ranking
Account-based marketing platforms1st of 992%Show ranking
Sales engagement platforms5th of 60.56%Show ranking
Sales forecasting platforms6th of 91.9%Shown above
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