Brandwave

How popular isHubSpot?

In September 2026, people searched for HubSpot by name about 1.9 million times worldwide, a 14.7% increase from the previous year. These searches made up 58% of all global marketing analytics platform searches, placing HubSpot first out of 12 platforms. When we asked both ChatGPT and Google AI Overviews about marketing analytics platforms, HubSpot appeared in three of the five answers and was the second most recommended of the 12.

Search and AI answers in September 2026

HubSpot is the most searched of 12 competitors and the second most recommended in AI answers.

  1. HubSpotShare of searches 58%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Looker StudioShare of searches 18.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  3. Google AnalyticsShare of searches 17.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. MixpanelShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. SupermetricsShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+7 more

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Top marketing analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HubSpot is the second most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. HubSpot2nd
  3. AgencyAnalytics3rd
  4. Supermetrics4th
  5. Triple Whale5th
  6. Looker Studio6th
  7. Funnel7th
  8. Mixpanel8th
  9. Adverity–
  10. Dataslayer–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Looker Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Analytics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supermetrics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Triple Whale3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AgencyAnalytics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Funnel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adverity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dataslayer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about marketing analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which marketing analytics platforms compete with HubSpot?

HubSpot against marketing analytics platforms worldwide, by month

Share of searches by month for HubSpot, Looker Studio, Google Analytics, Mixpanel. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotLooker StudioGoogle AnalyticsMixpanelSupermetricsTriple WhaleAgencyAnalyticsAdverityFunnelDataslayerTapClicksClarisights
Oct 202557.1%26.6%10.3%2.8%1%1.2%0.55%0.2%0.13%0.09%0.07%0.03%
Nov 202553.3%25.3%11.8%5.8%1.2%1.4%0.63%0.23%0.12%0.1%0.07%0.04%
Dec 202551.1%29.2%11.3%4.6%1.1%1.5%0.61%0.22%0.12%0.12%0.08%0.04%
Jan 202659.5%23.3%10.7%2.9%1.1%1.4%0.58%0.17%0.11%0.11%0.07%0.03%
Feb 202655.5%26.7%12.2%1.8%1.2%1.3%0.66%0.2%0.13%0.13%0.08%0.04%
Mar 202657.6%22.5%14.3%1.9%1.2%1.4%0.56%0.17%0.11%0.11%0.06%0.03%
Apr 202657.9%22.4%14.5%1.9%1.1%1.3%0.56%0.17%0.09%0.09%0.06%0.03%
May 202654.1%25.4%14.6%1.8%1.5%1.5%0.53%0.19%0.1%0.1%0.13%0.03%
Jun 202657.6%22.1%14.4%2.3%1.4%1.3%0.46%0.17%0.09%0.09%0.06%0.03%
Jul 202652.2%24.3%17.3%2.1%1.9%1.3%0.51%0.15%0.08%0.1%0.05%0.03%
Aug 202654.9%21.2%18.2%1.8%1.6%1.3%0.44%0.16%0.08%0.08%0.06%0.03%
Sep 202658%18.2%17.8%2.3%1.4%1.3%0.46%0.17%0.07%0.07%0.05%0.03%

  1. 1.HubSpot

    58%

    Held 1st. 1.5M estimated branded searches, +22.6% vs prior month. Share +3.1 points.

  2. 2.Looker Studio

    18.2%

    Held 2nd. 477K estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Google Analytics

    17.8%

    Held 3rd. 466K estimated branded searches, +13.4% vs prior month. Share -0.4 points.

  4. 4.Mixpanel

    2.3%

    Held 4th. 61.1K estimated branded searches, +48.7% vs prior month. Share +0.5 points.

  5. 5.Supermetrics

    1.4%

    Held 5th. 36K estimated branded searches, -1.9% vs prior month. Share -0.3 points.

  6. 6.Triple Whale

    1.3%

    Held 6th. 35.2K estimated branded searches, +16.2% vs prior month. Share 0 points.

  7. 7.AgencyAnalytics

    0.46%

    Held 7th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  8. 8.Adverity

    0.17%

    Held 8th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  9. 9.Funnel

    0.07%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Dataslayer

    0.07%

    Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.TapClicks

    0.05%

    Held 11th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Clarisights

    0.03%

    Held 12th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between HubSpot and its closest rivals

Every comparison with HubSpot

55 comparisons

How has branded search demand for HubSpot changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HubSpot worldwide rose from 1.6M to 1.9M.
  • Across the 12 months ending September 2026, HubSpot’s share of searches among marketing analytics platforms worldwide increased from 57.1% to 58%.
  • Across the 12 months ending September 2026, HubSpot’s share of searches among marketing analytics platforms worldwide peaked at 59.5% in January 2026 and was lowest at 51.1% in December 2025.

How did search popularity change for marketing analytics platforms worldwide in September 2026?

6 changes

  1. In September 2026, HubSpot gained share of searches among marketing analytics platforms worldwide, from 54.9% to 58%.

  2. In September 2026, Mixpanel gained share of searches among marketing analytics platforms worldwide, from 1.8% to 2.3%.

  3. In September 2026, Looker Studio lost share of searches among marketing analytics platforms worldwide, from 21.2% to 18.2%.

  4. Estimated monthly branded searches for Google Analytics worldwide rose 69.5% over 12 measured months, from 275K to 466K in September 2026.

  5. Estimated monthly branded searches for Supermetrics worldwide rose 32.8% over 12 measured months, from 27.1K to 36K in September 2026.

  6. Estimated monthly branded searches for Funnel worldwide fell 47.1% over 12 measured months, from 3.6K to 1.9K in September 2026.

How are HubSpot’s branded searches counted?

33 search terms

Brandwave collects information about searches that people make online using HubSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crm hub spot
  • crm hubspot
  • crm software hubspot
  • crm system hubspot
  • crm systems hubspot
  • hubspot
  • hubspot app
  • hubspot breeze
  • hubspot cms
  • hubspot commerce hub
  • hubspot content hub
  • hubspot crm
  • hubspot crm marketing
  • hubspot crm platform
  • hubspot crm software
  • hubspot crm system
  • hubspot crm tool
  • hubspot customer relationship management
  • hubspot email marketing
  • hubspot forms
  • hubspot landing pages
  • hubspot marketing
  • hubspot marketing crm
  • hubspot marketing hub
  • hubspot operations hub
  • hubspot sales
  • hubspot sales crm
  • hubspot sales hub
  • hubspot sales software
  • hubspot service hub
  • hubspot smart crm
  • hubspot starter crm
  • sales crm hubspot

Do you work for HubSpot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HubSpot compete?

HubSpot is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
CRM platforms2nd of 931.1%Show ranking
Self service portals2nd of 628.9%Show ranking
Campaign management platforms1st of 836.4%Show ranking
Marketing automation platforms1st of 755.9%Show ranking
Marketing analytics platforms1st of 1258%Shown above
B2B website personalization platforms1st of 780.4%Show ranking
Account-based marketing platforms1st of 992%Show ranking
Sales engagement platforms5th of 60.56%Show ranking
Sales forecasting platforms6th of 91.9%Show ranking
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