Brandwave

HubSpot vs Supermetrics:Which is more popular?

In September 2026, HubSpot had more branded searches than Supermetrics among marketing analytics platforms worldwide. HubSpot had about 1.5 million branded searches, while Supermetrics had 36,000. HubSpot made up 58% of all marketing analytics platform searches we track, and Supermetrics accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about marketing analytics platforms, HubSpot and Supermetrics each appeared in three of the five answers. HubSpot was mentioned before Supermetrics in three out of five answers.

Among marketing analytics platforms worldwide in September 2026

Who do people search for more?

HubSpot, about 42 searches for every 1 for Supermetrics

HubSpot 1.5M searchesSupermetrics 36K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

HubSpot in 3 of 5Supermetrics in 3 of 5

Who does AI recommend more?

HubSpot, named ahead of Supermetrics in 3 of 5 answers

HubSpot first in 3Supermetrics first in 2

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Top marketing analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot and Supermetrics were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HubSpot was listed before Supermetrics in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. HubSpot2nd
  3. AgencyAnalytics3rd
  4. Supermetrics4th
  5. Triple Whale5th
  6. Looker Studio6th
  7. Funnel7th
  8. Mixpanel8th
  9. Adverity–
  10. Dataslayer–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Looker Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Analytics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supermetrics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Triple Whale3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AgencyAnalytics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Funnel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adverity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dataslayer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about marketing analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is HubSpot or Supermetrics more popular in search?

This chart shows how often people search Google for HubSpot and Supermetrics by name. Each line represents a brand's share of searches for all 12 marketing analytics platforms we track, month by month, from English-language searches worldwide.

HubSpot and Supermetrics among marketing analytics platforms worldwide, by month

Share of searches by month for HubSpot, Supermetrics. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotLooker StudioGoogle AnalyticsMixpanelSupermetricsTriple WhaleAgencyAnalyticsAdverityFunnelDataslayerTapClicksClarisights
Oct 202557.1%26.6%10.3%2.8%1%1.2%0.55%0.2%0.13%0.09%0.07%0.03%
Nov 202553.3%25.3%11.8%5.8%1.2%1.4%0.63%0.23%0.12%0.1%0.07%0.04%
Dec 202551.1%29.2%11.3%4.6%1.1%1.5%0.61%0.22%0.12%0.12%0.08%0.04%
Jan 202659.5%23.3%10.7%2.9%1.1%1.4%0.58%0.17%0.11%0.11%0.07%0.03%
Feb 202655.5%26.7%12.2%1.8%1.2%1.3%0.66%0.2%0.13%0.13%0.08%0.04%
Mar 202657.6%22.5%14.3%1.9%1.2%1.4%0.56%0.17%0.11%0.11%0.06%0.03%
Apr 202657.9%22.4%14.5%1.9%1.1%1.3%0.56%0.17%0.09%0.09%0.06%0.03%
May 202654.1%25.4%14.6%1.8%1.5%1.5%0.53%0.19%0.1%0.1%0.13%0.03%
Jun 202657.6%22.1%14.4%2.3%1.4%1.3%0.46%0.17%0.09%0.09%0.06%0.03%
Jul 202652.2%24.3%17.3%2.1%1.9%1.3%0.51%0.15%0.08%0.1%0.05%0.03%
Aug 202654.9%21.2%18.2%1.8%1.6%1.3%0.44%0.16%0.08%0.08%0.06%0.03%
Sep 202658%18.2%17.8%2.3%1.4%1.3%0.46%0.17%0.07%0.07%0.05%0.03%

How has the HubSpot and Supermetrics comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing analytics platforms worldwide in September 2026?

2 changes

  1. In September 2026, HubSpot gained share of searches among marketing analytics platforms worldwide, from 54.9% to 58%.

  2. Estimated monthly branded searches for Supermetrics worldwide rose 32.8% over 12 measured months, from 27.1K to 36K in September 2026.

How are branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using HubSpot’s and Supermetrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HubSpot

21 branded search terms

  • crm hub spot
  • crm software hubspot
  • crm system hubspot
  • crm systems hubspot
  • hubspot
  • hubspot app
  • hubspot breeze
  • hubspot cms
  • hubspot commerce hub
  • hubspot content hub
  • hubspot crm system
  • hubspot customer relationship management
  • hubspot forms
  • hubspot landing pages
  • hubspot marketing crm
  • hubspot operations hub
  • hubspot sales
  • hubspot sales hub
  • hubspot sales software
  • hubspot service hub
  • sales crm hubspot

Supermetrics

2 branded search terms

  • supermetrics
  • supermetrics marketing analytics

How the Brand Demand Index is measured

Other head-to-heads among marketing analytics platforms

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