Brandwave

How popular isSupermetrics in search?

In August 2026, there were an estimated 38.3K branded searches for Supermetrics worldwide which is up 31.4% over the last 11 months. Supermetrics holds 43.7% estimated Share of Search among marketing data integration platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Windsor.ai47.7%
  2. Supermetrics43.7%
  3. Adverity4.2%
  4. Improvado2.2%
  5. Funnel2.2%
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Which marketing data integration platforms compete with Supermetrics?

Supermetrics against marketing data integration platforms worldwide, by month

Share of Search by month for Windsor.ai, Supermetrics, Adverity, Improvado, Funnel. The figures are in the table below the chart.

View monthly share of search table
MonthWindsor.aiSupermetricsAdverityImprovadoFunnel
Oct 202514.7%61.6%11.8%4.3%7.6%
Nov 202515.2%62.3%12%4.3%6.3%
Dec 202515.1%62.2%11.9%4.4%6.3%
Jan 202615.5%62.8%10%5.4%6.3%
Feb 202617.9%60.4%9.5%6.2%6%
Mar 202633.6%51.1%6.8%4.3%4.2%
Apr 202641.7%43.5%6.8%4.4%3.5%
May 202641.9%46.4%5.6%3.1%3%
Jun 202646.7%42.8%5.1%2.8%2.7%
Jul 202643.5%48.6%3.8%2.1%2%
Aug 202647.7%43.7%4.2%2.2%2.2%
Sep 2026—————
  1. 1.Windsor.ai

    47.7%

    moved from 2nd to 1st · 41.8K estimated branded searches · 0% vs prior month · +4.2 points

  2. moved from 1st to 2nd · 38.3K estimated branded searches · -18.1% vs prior month · -4.9 points

  3. 3.Adverity

    4.2%

    held 3rd · 3.7K estimated branded searches · 0% vs prior month · +0.4 points

  4. 4.Improvado

    2.2%

    held 4th · 2K estimated branded searches · -0.51% vs prior month · +0.2 points

  5. 5.Funnel

    2.2%

    held 5th · 1.9K estimated branded searches · 0% vs prior month · +0.2 points

Compare search popularity between Supermetrics and its closest rivals

How has branded search demand for Supermetrics changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Supermetrics worldwide rose from 29.1K to 38.3K.
  • Across the 11 months ending August 2026, Supermetrics’ estimated Share of Search among marketing data integration platforms worldwide decreased from 61.6% to 43.7%.
  • Across the 11 months ending August 2026, Supermetrics’ estimated Share of Search among marketing data integration platforms worldwide peaked at 62.8% in January 2026 and was lowest at 42.8% in June 2026.
  • Across the 11 months ending August 2026, Supermetrics fell from 1st to 2nd among marketing data integration platforms worldwide.

How did search popularity change for marketing data integration platforms worldwide in August 2026?

  1. In August 2026, Windsor.ai overtook Supermetrics to take the highest estimated Share of Search among marketing data integration platforms worldwide, at 47.7%.

  2. In August 2026, Supermetrics lost estimated Share of Search among marketing data integration platforms worldwide, from 48.6% to 43.7%.

  3. Estimated monthly branded searches for Funnel worldwide fell 47.1% over 11 measured months, from 3.6K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Adverity worldwide fell 33.8% over 11 measured months, from 5.6K to 3.7K in August 2026.

How is Supermetrics measured?

Brandwave collects information about searches that people make online using Supermetrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • supermetrics
  • supermetrics alternatives
  • supermetrics marketing analytics
  • supermetrics pricing
  • supermetrics.com

Do you work for Supermetrics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Supermetrics your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.