Brandwave

Clarisights vs Supermetrics:Which is more popular?

In September 2026, Supermetrics had more branded searches than Clarisights among marketing analytics platforms worldwide. Supermetrics had about 36,000 branded searches, while Clarisights had 720. Supermetrics made up 1.4% of all marketing analytics platform searches we track, and Clarisights accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about marketing analytics platforms, Supermetrics appeared in three of the five answers and Clarisights in none.

Among marketing analytics platforms worldwide in September 2026

Who do people search for more?

Supermetrics, about 50 searches for every 1 for Clarisights

Supermetrics 36K searchesClarisights 720 searches

Who does AI mention more?

Supermetrics, mentioned in 3 of 5 answers, Clarisights in 0

Supermetrics in 3 of 5Clarisights in 0 of 5

Who does AI recommend more?

Supermetrics, the only one of the two named

Supermetrics first in 3Clarisights never named

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Top marketing analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Supermetrics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Clarisights did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. HubSpot2nd
  3. AgencyAnalytics3rd
  4. Supermetrics4th
  5. Triple Whale5th
  6. Looker Studio6th
  7. Funnel7th
  8. Mixpanel8th
  9. Adverity–
  10. +2 more
  11. Clarisights–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Looker Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Analytics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supermetrics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Triple Whale3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AgencyAnalytics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Funnel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adverity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarisights0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about marketing analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Clarisights or Supermetrics more popular in search?

This chart shows how often people search Google for Clarisights and Supermetrics by name. Each line represents a brand's share of searches for all 12 marketing analytics platforms we track, month by month, from English-language searches worldwide.

Clarisights and Supermetrics among marketing analytics platforms worldwide, by month

Share of searches by month for Supermetrics, Clarisights. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotLooker StudioGoogle AnalyticsMixpanelSupermetricsTriple WhaleAgencyAnalyticsAdverityFunnelDataslayerTapClicksClarisights
Oct 202557.1%26.6%10.3%2.8%1%1.2%0.55%0.2%0.13%0.09%0.07%0.03%
Nov 202553.3%25.3%11.8%5.8%1.2%1.4%0.63%0.23%0.12%0.1%0.07%0.04%
Dec 202551.1%29.2%11.3%4.6%1.1%1.5%0.61%0.22%0.12%0.12%0.08%0.04%
Jan 202659.5%23.3%10.7%2.9%1.1%1.4%0.58%0.17%0.11%0.11%0.07%0.03%
Feb 202655.5%26.7%12.2%1.8%1.2%1.3%0.66%0.2%0.13%0.13%0.08%0.04%
Mar 202657.6%22.5%14.3%1.9%1.2%1.4%0.56%0.17%0.11%0.11%0.06%0.03%
Apr 202657.9%22.4%14.5%1.9%1.1%1.3%0.56%0.17%0.09%0.09%0.06%0.03%
May 202654.1%25.4%14.6%1.8%1.5%1.5%0.53%0.19%0.1%0.1%0.13%0.03%
Jun 202657.6%22.1%14.4%2.3%1.4%1.3%0.46%0.17%0.09%0.09%0.06%0.03%
Jul 202652.2%24.3%17.3%2.1%1.9%1.3%0.51%0.15%0.08%0.1%0.05%0.03%
Aug 202654.9%21.2%18.2%1.8%1.6%1.3%0.44%0.16%0.08%0.08%0.06%0.03%
Sep 202658%18.2%17.8%2.3%1.4%1.3%0.46%0.17%0.07%0.07%0.05%0.03%

How has the Clarisights and Supermetrics comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing analytics platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Supermetrics worldwide rose 32.8% over 12 measured months, from 27.1K to 36K in September 2026.

  2. Estimated monthly branded searches for Clarisights worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Clarisights’ and Supermetrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clarisights

1 branded search term

  • clarisights

Supermetrics

2 branded search terms

  • supermetrics
  • supermetrics marketing analytics

How the Brand Demand Index is measured

Other head-to-heads among marketing analytics platforms

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