Supermetrics vs Whatagraph:Which is searched more?
In September 2026, Supermetrics had more branded searches than Whatagraph among marketing reporting platforms for agencies worldwide. Supermetrics had about 36,000 branded searches, while Whatagraph had 2,900. Supermetrics made up 6.8% of all marketing reporting platforms for agency searches we track, and Whatagraph accounted for 0.54%. These are worldwide searches for English-language branded terms.
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Is Supermetrics or Whatagraph more popular in search?
Compare reporting and dashboard platforms that combine client marketing data across channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Supermetrics, Whatagraph. The figures are in the table below the chart.
View monthly share of searches table
| Month | Looker Studio | Supermetrics | AgencyAnalytics | Whatagraph | DashThis | Swydo | Databox |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 92.7% | 3.5% | 1.9% | 0.7% | 0.69% | 0.48% | 0.03% |
| Nov 2025 | 91.6% | 4.2% | 2.3% | 0.68% | 0.65% | 0.57% | 0.04% |
| Dec 2025 | 92.7% | 3.5% | 1.9% | 0.7% | 0.65% | 0.47% | 0.03% |
| Jan 2026 | 91.5% | 4.1% | 2.3% | 0.82% | 0.66% | 0.56% | 0.03% |
| Feb 2026 | 91.6% | 4.1% | 2.3% | 0.82% | 0.64% | 0.56% | 0.03% |
| Mar 2026 | 90.6% | 5% | 2.2% | 0.82% | 0.65% | 0.55% | 0.17% |
| Apr 2026 | 91.7% | 4.3% | 2.3% | 0.68% | 0.56% | 0.46% | 0.04% |
| May 2026 | 91% | 5.5% | 1.9% | 0.56% | 0.47% | 0.38% | 0.15% |
| Jun 2026 | 91% | 5.6% | 1.9% | 0.56% | 0.47% | 0.38% | 0.03% |
| Jul 2026 | 89.8% | 7% | 1.9% | 0.56% | 0.39% | 0.38% | 0.02% |
| Aug 2026 | 89.7% | 6.9% | 1.9% | 0.55% | 0.47% | 0.46% | 0.03% |
| Sep 2026 | 89.5% | 6.8% | 2.3% | 0.54% | 0.47% | 0.46% | 0.03% |
How has the Supermetrics and Whatagraph comparison changed over the last 12 months?
3 findings
- Supermetrics was ahead of Whatagraph in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Supermetrics’ share of searches among marketing reporting platforms for agencies worldwide moved from 3.5% to 6.8%, and its estimated monthly branded searches moved from 27.1K to 36K.
- Across the 12 months ending September 2026, Whatagraph’s share of searches among marketing reporting platforms for agencies worldwide moved from 0.7% to 0.54%, and its estimated monthly branded searches moved from 5.4K to 2.9K.
How did search popularity change for marketing reporting platforms for agencies worldwide in September 2026?
2 changes
Estimated monthly branded searches for Supermetrics worldwide rose 32.8% over 12 measured months, from 27.1K to 36K in September 2026.
Estimated monthly branded searches for Whatagraph worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Supermetrics’ and Whatagraph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Supermetrics
2 branded search terms
- supermetrics
- supermetrics marketing analytics
Whatagraph
1 branded search term
- whatagraph
Other head-to-heads among marketing reporting platforms for agencies
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