Brandwave

How popular isSupermetrics?

In September 2026, people searched for Supermetrics by name about 36,000 times worldwide, a 32.8% increase from the previous year. These searches made up 6.8% of all global marketing reporting platforms for agency searches, placing Supermetrics second out of seven agencies. When we asked both ChatGPT and Google AI Overviews about marketing reporting platforms for agencies, Supermetrics appeared in two of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Supermetrics is the second most searched of 7 competitors and the seventh most recommended in AI answers.

  1. Looker StudioShare of searches 89.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SupermetricsShare of searches 6.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. AgencyAnalyticsShare of searches 2.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. WhatagraphShare of searches 0.54%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. DashThisShare of searches 0.47%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

+2 more

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Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Supermetrics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Supermetrics is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AgencyAnalytics1st
  2. Looker Studio2nd
  3. DashThis3rd
  4. Whatagraph4th
  5. Databox5th
  6. Swydo6th
  7. Supermetrics7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Looker Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AgencyAnalytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whatagraph5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DashThis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Databox3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Supermetrics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swydo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing reporting platforms for agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which marketing reporting platforms for agencies compete with Supermetrics?

Supermetrics against marketing reporting platforms for agencies worldwide, by month

Share of searches by month for Looker Studio, Supermetrics, AgencyAnalytics. The figures are in the table below the chart.

View monthly share of searches table
MonthLooker StudioSupermetricsAgencyAnalyticsWhatagraphDashThisSwydoDatabox
Oct 202592.7%3.5%1.9%0.7%0.69%0.48%0.03%
Nov 202591.6%4.2%2.3%0.68%0.65%0.57%0.04%
Dec 202592.7%3.5%1.9%0.7%0.65%0.47%0.03%
Jan 202691.5%4.1%2.3%0.82%0.66%0.56%0.03%
Feb 202691.6%4.1%2.3%0.82%0.64%0.56%0.03%
Mar 202690.6%5%2.2%0.82%0.65%0.55%0.17%
Apr 202691.7%4.3%2.3%0.68%0.56%0.46%0.04%
May 202691%5.5%1.9%0.56%0.47%0.38%0.15%
Jun 202691%5.6%1.9%0.56%0.47%0.38%0.03%
Jul 202689.8%7%1.9%0.56%0.39%0.38%0.02%
Aug 202689.7%6.9%1.9%0.55%0.47%0.46%0.03%
Sep 202689.5%6.8%2.3%0.54%0.47%0.46%0.03%

  1. 1.Looker Studio

    89.5%

    Held 1st. 477K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Supermetrics

    6.8%

    Held 2nd. 36K estimated branded searches, -1.9% vs prior month. Share -0.2 points.

  3. 3.AgencyAnalytics

    2.3%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  4. 4.Whatagraph

    0.54%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.DashThis

    0.47%

    Held 5th. 2.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Swydo

    0.46%

    Held 6th. 2.4K estimated branded searches, +0.41% vs prior month. Share 0 points.

  7. 7.Databox

    0.03%

    Held 7th. 150 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Supermetrics and its closest rivals

Every comparison with Supermetrics

20 comparisons

How has branded search demand for Supermetrics changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Supermetrics worldwide rose from 27.1K to 36K.
  • Across the 12 months ending September 2026, Supermetrics’ share of searches among marketing reporting platforms for agencies worldwide increased from 3.5% to 6.8%.
  • Across the 12 months ending September 2026, Supermetrics’ share of searches among marketing reporting platforms for agencies worldwide peaked at 7% in July 2026 and was lowest at 3.5% in October 2025.

How did search popularity change for marketing reporting platforms for agencies worldwide in September 2026?

6 changes

  1. Looker Studio’s share of searches among marketing reporting platforms for agencies worldwide has lost ground for 3 months in a row, from 91% to 89.5% in September 2026.

  2. Estimated monthly branded searches for Supermetrics worldwide rose 32.8% over 12 measured months, from 27.1K to 36K in September 2026.

  3. Estimated monthly branded searches for DashThis worldwide fell 52.8% over 12 measured months, from 5.3K to 2.5K in September 2026.

  4. Estimated monthly branded searches for Whatagraph worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Databox worldwide fell 34.8% over 12 measured months, from 230 to 150 in September 2026.

  6. Estimated monthly branded searches for Swydo worldwide fell 34.1% over 12 measured months, from 3.7K to 2.4K in September 2026.

How are Supermetrics’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Supermetrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • supermetrics
  • supermetrics marketing analytics

Do you work for Supermetrics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Supermetrics compete?

Supermetrics is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Marketing analytics platforms5th of 121.4%Show ranking
Marketing reporting platforms for agencies2nd of 76.8%Shown above
Marketing data integration platforms3rd of 821.6%Show ranking
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