Databox vs Supermetrics:Which is more popular?
In September 2026, Supermetrics had more branded searches than Databox among marketing reporting platforms for agencies worldwide. Supermetrics had about 36,000 branded searches, while Databox had 150. Supermetrics made up 6.8% of all marketing reporting platforms for agency searches we track, and Databox accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about marketing reporting platforms for agencies, Databox appeared in three of the five answers and Supermetrics in two. Databox and Supermetrics were each mentioned first in two of the four answers that named either.
Who do people search for more?
Supermetrics, about 240 searches for every 1 for Databox
Who does AI mention more?
Databox, mentioned in 3 of 5 answers, Supermetrics in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Databox was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Supermetrics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Databox and Supermetrics were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
AgencyAnalytics1st
Looker Studio2nd
DashThis3rd
Whatagraph4th- Databox5th
Swydo6th- Supermetrics7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Looker Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AgencyAnalytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Whatagraph5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DashThis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Databox3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Supermetrics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swydo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing reporting platforms for agencies
5 answers
Asked ChatGPT
“Which marketing agency reporting platform should I use?”
Asked ChatGPT
“What are the best marketing agency reporting platforms?”
Asked ChatGPT
“What's the best marketing agency reporting platform for client reporting?”
Searched Google, AI Overview
“marketing reporting platform”
Searched Google, AI Overview
“client reporting tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Databox or Supermetrics more popular in search?
This chart shows how often people search Google for Databox and Supermetrics by name. Each line represents a brand's share of searches for all seven marketing reporting platforms for agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Supermetrics, Databox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Looker Studio | Supermetrics | AgencyAnalytics | Whatagraph | DashThis | Swydo | Databox |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 92.7% | 3.5% | 1.9% | 0.7% | 0.69% | 0.48% | 0.03% |
| Nov 2025 | 91.6% | 4.2% | 2.3% | 0.68% | 0.65% | 0.57% | 0.04% |
| Dec 2025 | 92.7% | 3.5% | 1.9% | 0.7% | 0.65% | 0.47% | 0.03% |
| Jan 2026 | 91.5% | 4.1% | 2.3% | 0.82% | 0.66% | 0.56% | 0.03% |
| Feb 2026 | 91.6% | 4.1% | 2.3% | 0.82% | 0.64% | 0.56% | 0.03% |
| Mar 2026 | 90.6% | 5% | 2.2% | 0.82% | 0.65% | 0.55% | 0.17% |
| Apr 2026 | 91.7% | 4.3% | 2.3% | 0.68% | 0.56% | 0.46% | 0.04% |
| May 2026 | 91% | 5.5% | 1.9% | 0.56% | 0.47% | 0.38% | 0.15% |
| Jun 2026 | 91% | 5.6% | 1.9% | 0.56% | 0.47% | 0.38% | 0.03% |
| Jul 2026 | 89.8% | 7% | 1.9% | 0.56% | 0.39% | 0.38% | 0.02% |
| Aug 2026 | 89.7% | 6.9% | 1.9% | 0.55% | 0.47% | 0.46% | 0.03% |
| Sep 2026 | 89.5% | 6.8% | 2.3% | 0.54% | 0.47% | 0.46% | 0.03% |
How has the Databox and Supermetrics comparison changed over the last 12 months?
3 findings
- Supermetrics was ahead of Databox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Databox’s share of searches among marketing reporting platforms for agencies worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 230 to 150.
- Across the 12 months ending September 2026, Supermetrics’ share of searches among marketing reporting platforms for agencies worldwide moved from 3.5% to 6.8%, and its estimated monthly branded searches moved from 27.1K to 36K.
How did search popularity change for marketing reporting platforms for agencies worldwide in September 2026?
2 changes
Estimated monthly branded searches for Supermetrics worldwide rose 32.8% over 12 measured months, from 27.1K to 36K in September 2026.
Estimated monthly branded searches for Databox worldwide fell 34.8% over 12 measured months, from 230 to 150 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Databox’s and Supermetrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Databox
2 branded search terms
- databox analytics
- databox dashboard
Supermetrics
2 branded search terms
- supermetrics
- supermetrics marketing analytics
Other head-to-heads among marketing reporting platforms for agencies
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