Brandwave

How popular isLooker Studio?

In September 2026, people searched for Looker Studio by name about 477,000 times worldwide, a 33.1% decrease from the previous year. These searches made up 89.5% of all global marketing reporting platforms for agency searches, placing Looker Studio first out of seven agencies. When we asked both ChatGPT and Google AI Overviews about marketing reporting platforms for agencies, Looker Studio appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Looker Studio is the most searched of 7 competitors and the second most recommended in AI answers.

  1. Looker StudioShare of searches 89.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SupermetricsShare of searches 6.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. AgencyAnalyticsShare of searches 2.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. WhatagraphShare of searches 0.54%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. DashThisShare of searches 0.47%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Looker Studio appeared in all five answers. Looker Studio is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AgencyAnalytics1st
  2. Looker Studio2nd
  3. DashThis3rd
  4. Whatagraph4th
  5. Databox5th
  6. Swydo6th
  7. Supermetrics7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Looker Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AgencyAnalytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whatagraph5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DashThis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Databox3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Supermetrics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swydo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing reporting platforms for agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which marketing reporting platforms for agencies compete with Looker Studio?

Looker Studio against marketing reporting platforms for agencies worldwide, by month

Share of searches by month for Looker Studio, Supermetrics, AgencyAnalytics. The figures are in the table below the chart.

View monthly share of searches table
MonthLooker StudioSupermetricsAgencyAnalyticsWhatagraphDashThisSwydoDatabox
Oct 202592.7%3.5%1.9%0.7%0.69%0.48%0.03%
Nov 202591.6%4.2%2.3%0.68%0.65%0.57%0.04%
Dec 202592.7%3.5%1.9%0.7%0.65%0.47%0.03%
Jan 202691.5%4.1%2.3%0.82%0.66%0.56%0.03%
Feb 202691.6%4.1%2.3%0.82%0.64%0.56%0.03%
Mar 202690.6%5%2.2%0.82%0.65%0.55%0.17%
Apr 202691.7%4.3%2.3%0.68%0.56%0.46%0.04%
May 202691%5.5%1.9%0.56%0.47%0.38%0.15%
Jun 202691%5.6%1.9%0.56%0.47%0.38%0.03%
Jul 202689.8%7%1.9%0.56%0.39%0.38%0.02%
Aug 202689.7%6.9%1.9%0.55%0.47%0.46%0.03%
Sep 202689.5%6.8%2.3%0.54%0.47%0.46%0.03%

  1. 1.Looker Studio

    89.5%

    Held 1st. 477K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Supermetrics

    6.8%

    Held 2nd. 36K estimated branded searches, -1.9% vs prior month. Share -0.2 points.

  3. 3.AgencyAnalytics

    2.3%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  4. 4.Whatagraph

    0.54%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.DashThis

    0.47%

    Held 5th. 2.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Swydo

    0.46%

    Held 6th. 2.4K estimated branded searches, +0.41% vs prior month. Share 0 points.

  7. 7.Databox

    0.03%

    Held 7th. 150 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Looker Studio and its closest rivals

Every comparison with Looker Studio

29 comparisons

How has branded search demand for Looker Studio changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Looker Studio worldwide fell from 714K to 477K.
  • Across the 12 months ending September 2026, Looker Studio’s share of searches among marketing reporting platforms for agencies worldwide decreased from 92.7% to 89.5%.
  • Across the 12 months ending September 2026, Looker Studio’s share of searches among marketing reporting platforms for agencies worldwide peaked at 92.7% in December 2025 and was lowest at 89.5% in September 2026.

How did search popularity change for marketing reporting platforms for agencies worldwide in September 2026?

6 changes

  1. Looker Studio’s share of searches among marketing reporting platforms for agencies worldwide has lost ground for 3 months in a row, from 91% to 89.5% in September 2026.

  2. Estimated monthly branded searches for Supermetrics worldwide rose 32.8% over 12 measured months, from 27.1K to 36K in September 2026.

  3. Estimated monthly branded searches for DashThis worldwide fell 52.8% over 12 measured months, from 5.3K to 2.5K in September 2026.

  4. Estimated monthly branded searches for Whatagraph worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Databox worldwide fell 34.8% over 12 measured months, from 230 to 150 in September 2026.

  6. Estimated monthly branded searches for Swydo worldwide fell 34.1% over 12 measured months, from 3.7K to 2.4K in September 2026.

How are Looker Studio’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Looker Studio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • looker studio
  • lookerstudio

How the Brand Demand Index is measured

Who owns Looker Studio?

Looker Studio is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Looker Studio? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Looker Studio compete?

Looker Studio is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Data visualisation platforms3rd of 1010.8%Show ranking
AI data analysis tools2nd of 716.4%Show ranking
Marketing analytics platforms2nd of 1218.2%Show ranking
Marketing reporting platforms for agencies1st of 789.5%Shown above
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