Brandwave

Looker Studio vs Triple Whale:Which is more popular?

In September 2026, Looker Studio had more branded searches than Triple Whale among marketing analytics platforms worldwide. Looker Studio had about 477,000 branded searches, while Triple Whale had 35,200. Looker Studio made up 18.2% of all marketing analytics platform searches we track, and Triple Whale accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about marketing analytics platforms, Looker Studio appeared in four of the five answers and Triple Whale in three. Triple Whale was mentioned before Looker Studio in three out of five answers.

Among marketing analytics platforms worldwide in September 2026

Who do people search for more?

Looker Studio, about 14 searches for every 1 for Triple Whale

Looker Studio 477K searchesTriple Whale 35.2K searches

Who does AI mention more?

Looker Studio, mentioned in 4 of 5 answers, Triple Whale in 3

Looker Studio in 4 of 5Triple Whale in 3 of 5

Who does AI recommend more?

Triple Whale, named ahead of Looker Studio in 3 of 5 answers

Triple Whale first in 3Looker Studio first in 2

Follow Looker Studio vs Triple Whale and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top marketing analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Looker Studio was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Triple Whale was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Triple Whale was listed before Looker Studio in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. HubSpot2nd
  3. AgencyAnalytics3rd
  4. Supermetrics4th
  5. Triple Whale5th
  6. Looker Studio6th
  7. Funnel7th
  8. Mixpanel8th
  9. Adverity–
  10. Dataslayer–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Looker Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Analytics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supermetrics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Triple Whale3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AgencyAnalytics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Funnel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adverity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dataslayer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about marketing analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Looker Studio or Triple Whale more popular in search?

This chart shows how often people search Google for Looker Studio and Triple Whale by name. Each line represents a brand's share of searches for all 12 marketing analytics platforms we track, month by month, from English-language searches worldwide.

Looker Studio and Triple Whale among marketing analytics platforms worldwide, by month

Share of searches by month for Looker Studio, Triple Whale. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotLooker StudioGoogle AnalyticsMixpanelSupermetricsTriple WhaleAgencyAnalyticsAdverityFunnelDataslayerTapClicksClarisights
Oct 202557.1%26.6%10.3%2.8%1%1.2%0.55%0.2%0.13%0.09%0.07%0.03%
Nov 202553.3%25.3%11.8%5.8%1.2%1.4%0.63%0.23%0.12%0.1%0.07%0.04%
Dec 202551.1%29.2%11.3%4.6%1.1%1.5%0.61%0.22%0.12%0.12%0.08%0.04%
Jan 202659.5%23.3%10.7%2.9%1.1%1.4%0.58%0.17%0.11%0.11%0.07%0.03%
Feb 202655.5%26.7%12.2%1.8%1.2%1.3%0.66%0.2%0.13%0.13%0.08%0.04%
Mar 202657.6%22.5%14.3%1.9%1.2%1.4%0.56%0.17%0.11%0.11%0.06%0.03%
Apr 202657.9%22.4%14.5%1.9%1.1%1.3%0.56%0.17%0.09%0.09%0.06%0.03%
May 202654.1%25.4%14.6%1.8%1.5%1.5%0.53%0.19%0.1%0.1%0.13%0.03%
Jun 202657.6%22.1%14.4%2.3%1.4%1.3%0.46%0.17%0.09%0.09%0.06%0.03%
Jul 202652.2%24.3%17.3%2.1%1.9%1.3%0.51%0.15%0.08%0.1%0.05%0.03%
Aug 202654.9%21.2%18.2%1.8%1.6%1.3%0.44%0.16%0.08%0.08%0.06%0.03%
Sep 202658%18.2%17.8%2.3%1.4%1.3%0.46%0.17%0.07%0.07%0.05%0.03%

How has the Looker Studio and Triple Whale comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing analytics platforms worldwide in September 2026?

1 change

  1. In September 2026, Looker Studio lost share of searches among marketing analytics platforms worldwide, from 21.2% to 18.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Looker Studio’s and Triple Whale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Looker Studio

2 branded search terms

  • looker studio
  • lookerstudio

Triple Whale

2 branded search terms

  • triple whale
  • triplewhale

How the Brand Demand Index is measured

Other head-to-heads among marketing analytics platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free