Looker Studio vs Supermetrics:Which is more popular?
In September 2026, Looker Studio had more branded searches than Supermetrics among marketing reporting platforms for agencies worldwide. Looker Studio had about 477,000 branded searches, while Supermetrics had 36,000. Looker Studio made up 89.5% of all marketing reporting platforms for agency searches we track, and Supermetrics accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about marketing reporting platforms for agencies, Looker Studio appeared in all five answers and Supermetrics in two. Looker Studio was mentioned before Supermetrics in every answer.
Who do people search for more?
Looker Studio, about 13 searches for every 1 for Supermetrics
Who does AI mention more?
Looker Studio, mentioned in every answer we collected
Who does AI recommend more?
Looker Studio, named ahead of Supermetrics in every answer
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Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Looker Studio appeared in all five answers. Supermetrics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Looker Studio was listed before Supermetrics in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
AgencyAnalytics1st- Looker Studio2nd
DashThis3rd
Whatagraph4th
Databox5th
Swydo6th
Supermetrics7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Looker Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AgencyAnalytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Whatagraph5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DashThis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Databox3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Supermetrics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swydo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing reporting platforms for agencies
5 answers
Asked ChatGPT
“Which marketing agency reporting platform should I use?”
Asked ChatGPT
“What are the best marketing agency reporting platforms?”
Asked ChatGPT
“What's the best marketing agency reporting platform for client reporting?”
Searched Google, AI Overview
“marketing reporting platform”
Searched Google, AI Overview
“client reporting tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Looker Studio or Supermetrics more popular in search?
This chart shows how often people search Google for Looker Studio and Supermetrics by name. Each line represents a brand's share of searches for all seven marketing reporting platforms for agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Looker Studio, Supermetrics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Looker Studio | Supermetrics | AgencyAnalytics | Whatagraph | DashThis | Swydo | Databox |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 92.7% | 3.5% | 1.9% | 0.7% | 0.69% | 0.48% | 0.03% |
| Nov 2025 | 91.6% | 4.2% | 2.3% | 0.68% | 0.65% | 0.57% | 0.04% |
| Dec 2025 | 92.7% | 3.5% | 1.9% | 0.7% | 0.65% | 0.47% | 0.03% |
| Jan 2026 | 91.5% | 4.1% | 2.3% | 0.82% | 0.66% | 0.56% | 0.03% |
| Feb 2026 | 91.6% | 4.1% | 2.3% | 0.82% | 0.64% | 0.56% | 0.03% |
| Mar 2026 | 90.6% | 5% | 2.2% | 0.82% | 0.65% | 0.55% | 0.17% |
| Apr 2026 | 91.7% | 4.3% | 2.3% | 0.68% | 0.56% | 0.46% | 0.04% |
| May 2026 | 91% | 5.5% | 1.9% | 0.56% | 0.47% | 0.38% | 0.15% |
| Jun 2026 | 91% | 5.6% | 1.9% | 0.56% | 0.47% | 0.38% | 0.03% |
| Jul 2026 | 89.8% | 7% | 1.9% | 0.56% | 0.39% | 0.38% | 0.02% |
| Aug 2026 | 89.7% | 6.9% | 1.9% | 0.55% | 0.47% | 0.46% | 0.03% |
| Sep 2026 | 89.5% | 6.8% | 2.3% | 0.54% | 0.47% | 0.46% | 0.03% |
How has the Looker Studio and Supermetrics comparison changed over the last 12 months?
3 findings
- Looker Studio was ahead of Supermetrics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Looker Studio’s share of searches among marketing reporting platforms for agencies worldwide moved from 92.7% to 89.5%, and its estimated monthly branded searches moved from 714K to 477K.
- Across the 12 months ending September 2026, Supermetrics’ share of searches among marketing reporting platforms for agencies worldwide moved from 3.5% to 6.8%, and its estimated monthly branded searches moved from 27.1K to 36K.
How did search popularity change for marketing reporting platforms for agencies worldwide in September 2026?
2 changes
Looker Studio’s share of searches among marketing reporting platforms for agencies worldwide has lost ground for 3 months in a row, from 91% to 89.5% in September 2026.
Estimated monthly branded searches for Supermetrics worldwide rose 32.8% over 12 measured months, from 27.1K to 36K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Looker Studio’s and Supermetrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Looker Studio
2 branded search terms
- looker studio
- lookerstudio
Supermetrics
2 branded search terms
- supermetrics
- supermetrics marketing analytics
Other head-to-heads among marketing reporting platforms for agencies
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