Brandwave

AgencyAnalytics vs Looker Studio:Which is more popular?

In September 2026, Looker Studio had more branded searches than AgencyAnalytics among marketing reporting platforms for agencies worldwide. Looker Studio had about 477,000 branded searches, while AgencyAnalytics had 12,100. Looker Studio made up 89.5% of all marketing reporting platforms for agency searches we track, and AgencyAnalytics accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about marketing reporting platforms for agencies, both AgencyAnalytics and Looker Studio appeared in all five answers. AgencyAnalytics was mentioned before Looker Studio in four out of five answers.

Among marketing reporting platforms for agencies worldwide in September 2026

Who do people search for more?

Looker Studio, about 39 searches for every 1 for AgencyAnalytics

Looker Studio 477K searchesAgencyAnalytics 12.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

AgencyAnalytics in 5 of 5Looker Studio in 5 of 5

Who does AI recommend more?

AgencyAnalytics, named ahead of Looker Studio in 4 of 5 answers

AgencyAnalytics first in 4Looker Studio first in 1

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Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both AgencyAnalytics and Looker Studio showed up in all five answers. AgencyAnalytics was listed before Looker Studio in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AgencyAnalytics1st
  2. Looker Studio2nd
  3. DashThis3rd
  4. Whatagraph4th
  5. Databox5th
  6. Swydo6th
  7. Supermetrics7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Looker Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AgencyAnalytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whatagraph5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DashThis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Databox3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Supermetrics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swydo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing reporting platforms for agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is AgencyAnalytics or Looker Studio more popular in search?

This chart shows how often people search Google for AgencyAnalytics and Looker Studio by name. Each line represents a brand's share of searches for all seven marketing reporting platforms for agencies we track, month by month, from English-language searches worldwide.

AgencyAnalytics and Looker Studio among marketing reporting platforms for agencies worldwide, by month

Share of searches by month for Looker Studio, AgencyAnalytics. The figures are in the table below the chart.

View monthly share of searches table
MonthLooker StudioSupermetricsAgencyAnalyticsWhatagraphDashThisSwydoDatabox
Oct 202592.7%3.5%1.9%0.7%0.69%0.48%0.03%
Nov 202591.6%4.2%2.3%0.68%0.65%0.57%0.04%
Dec 202592.7%3.5%1.9%0.7%0.65%0.47%0.03%
Jan 202691.5%4.1%2.3%0.82%0.66%0.56%0.03%
Feb 202691.6%4.1%2.3%0.82%0.64%0.56%0.03%
Mar 202690.6%5%2.2%0.82%0.65%0.55%0.17%
Apr 202691.7%4.3%2.3%0.68%0.56%0.46%0.04%
May 202691%5.5%1.9%0.56%0.47%0.38%0.15%
Jun 202691%5.6%1.9%0.56%0.47%0.38%0.03%
Jul 202689.8%7%1.9%0.56%0.39%0.38%0.02%
Aug 202689.7%6.9%1.9%0.55%0.47%0.46%0.03%
Sep 202689.5%6.8%2.3%0.54%0.47%0.46%0.03%

How has the AgencyAnalytics and Looker Studio comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing reporting platforms for agencies worldwide in September 2026?

2 changes

  1. Looker Studio’s share of searches among marketing reporting platforms for agencies worldwide has lost ground for 3 months in a row, from 91% to 89.5% in September 2026.

  2. Estimated monthly branded searches for AgencyAnalytics worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using AgencyAnalytics’ and Looker Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AgencyAnalytics

2 branded search terms

  • agency analytics
  • agencyanalytics

Looker Studio

2 branded search terms

  • looker studio
  • lookerstudio

How the Brand Demand Index is measured

Other head-to-heads among marketing reporting platforms for agencies

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