Brandwave

AgencyAnalytics vs Supermetrics:Which is more popular?

In September 2026, Supermetrics had more branded searches than AgencyAnalytics among marketing analytics platforms worldwide. Supermetrics had about 36,000 branded searches, while AgencyAnalytics had 12,100. Supermetrics made up 1.4% of all marketing analytics platform searches we track, and AgencyAnalytics accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about marketing analytics platforms, Supermetrics appeared in three of the five answers and AgencyAnalytics in two. Supermetrics was mentioned before AgencyAnalytics in two out of three answers that named either.

Among marketing analytics platforms worldwide in September 2026

Who do people search for more?

Supermetrics, about 3 searches for every 1 for AgencyAnalytics

Supermetrics 36K searchesAgencyAnalytics 12.1K searches

Who does AI mention more?

Supermetrics, mentioned in 3 of 5 answers, AgencyAnalytics in 2

Supermetrics in 3 of 5AgencyAnalytics in 2 of 5

Who does AI recommend more?

Supermetrics, named ahead of AgencyAnalytics in 2 of 3 answers

Supermetrics first in 2AgencyAnalytics first in 1

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Top marketing analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Supermetrics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. AgencyAnalytics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Supermetrics was listed before AgencyAnalytics in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. HubSpot2nd
  3. AgencyAnalytics3rd
  4. Supermetrics4th
  5. Triple Whale5th
  6. Looker Studio6th
  7. Funnel7th
  8. Mixpanel8th
  9. Adverity–
  10. Dataslayer–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Looker Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Analytics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supermetrics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Triple Whale3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AgencyAnalytics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Funnel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adverity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dataslayer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about marketing analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is AgencyAnalytics or Supermetrics more popular in search?

This chart shows how often people search Google for AgencyAnalytics and Supermetrics by name. Each line represents a brand's share of searches for all 12 marketing analytics platforms we track, month by month, from English-language searches worldwide.

AgencyAnalytics and Supermetrics among marketing analytics platforms worldwide, by month

Share of searches by month for Supermetrics, AgencyAnalytics. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotLooker StudioGoogle AnalyticsMixpanelSupermetricsTriple WhaleAgencyAnalyticsAdverityFunnelDataslayerTapClicksClarisights
Oct 202557.1%26.6%10.3%2.8%1%1.2%0.55%0.2%0.13%0.09%0.07%0.03%
Nov 202553.3%25.3%11.8%5.8%1.2%1.4%0.63%0.23%0.12%0.1%0.07%0.04%
Dec 202551.1%29.2%11.3%4.6%1.1%1.5%0.61%0.22%0.12%0.12%0.08%0.04%
Jan 202659.5%23.3%10.7%2.9%1.1%1.4%0.58%0.17%0.11%0.11%0.07%0.03%
Feb 202655.5%26.7%12.2%1.8%1.2%1.3%0.66%0.2%0.13%0.13%0.08%0.04%
Mar 202657.6%22.5%14.3%1.9%1.2%1.4%0.56%0.17%0.11%0.11%0.06%0.03%
Apr 202657.9%22.4%14.5%1.9%1.1%1.3%0.56%0.17%0.09%0.09%0.06%0.03%
May 202654.1%25.4%14.6%1.8%1.5%1.5%0.53%0.19%0.1%0.1%0.13%0.03%
Jun 202657.6%22.1%14.4%2.3%1.4%1.3%0.46%0.17%0.09%0.09%0.06%0.03%
Jul 202652.2%24.3%17.3%2.1%1.9%1.3%0.51%0.15%0.08%0.1%0.05%0.03%
Aug 202654.9%21.2%18.2%1.8%1.6%1.3%0.44%0.16%0.08%0.08%0.06%0.03%
Sep 202658%18.2%17.8%2.3%1.4%1.3%0.46%0.17%0.07%0.07%0.05%0.03%

How has the AgencyAnalytics and Supermetrics comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing analytics platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Supermetrics worldwide rose 32.8% over 12 measured months, from 27.1K to 36K in September 2026.

  2. Estimated monthly branded searches for AgencyAnalytics worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using AgencyAnalytics’ and Supermetrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AgencyAnalytics

2 branded search terms

  • agency analytics
  • agencyanalytics

Supermetrics

2 branded search terms

  • supermetrics
  • supermetrics marketing analytics

How the Brand Demand Index is measured

Other head-to-heads among marketing analytics platforms

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