Funnel vs Supermetrics:Which is more popular by branded search?
In August 2026, Supermetrics had more branded searches than Funnel among marketing data integration platforms worldwide. Supermetrics was estimated to have 38.3K branded searches compared to Funnel’s 1.9K, and held a 43.7% Share of Search versus Funnel’s 2.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Funnel or Supermetrics?
Compare platforms that collect and standardize campaign data from multiple marketing channels for analysis. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Supermetrics, Funnel. The figures are in the table below the chart.
View monthly share of search table
| Month | Windsor.ai | Supermetrics | Adverity | Improvado | Funnel |
|---|---|---|---|---|---|
| Oct 2025 | 14.7% | 61.6% | 11.8% | 4.3% | 7.6% |
| Nov 2025 | 15.2% | 62.3% | 12% | 4.3% | 6.3% |
| Dec 2025 | 15.1% | 62.2% | 11.9% | 4.4% | 6.3% |
| Jan 2026 | 15.5% | 62.8% | 10% | 5.4% | 6.3% |
| Feb 2026 | 17.9% | 60.4% | 9.5% | 6.2% | 6% |
| Mar 2026 | 33.6% | 51.1% | 6.8% | 4.3% | 4.2% |
| Apr 2026 | 41.7% | 43.5% | 6.8% | 4.4% | 3.5% |
| May 2026 | 41.9% | 46.4% | 5.6% | 3.1% | 3% |
| Jun 2026 | 46.7% | 42.8% | 5.1% | 2.8% | 2.7% |
| Jul 2026 | 43.5% | 48.6% | 3.8% | 2.1% | 2% |
| Aug 2026 | 47.7% | 43.7% | 4.2% | 2.2% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Funnel and Supermetrics comparison changed over the last 12 months?
3 findings
- Supermetrics was ahead of Funnel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Funnel’s estimated Share of Search among marketing data integration platforms worldwide moved from 7.6% to 2.2%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
- Across the 11 months ending August 2026, Supermetrics’ estimated Share of Search among marketing data integration platforms worldwide moved from 61.6% to 43.7%, and its estimated monthly branded searches moved from 29.1K to 38.3K.
How did search popularity change for marketing data integration platforms worldwide in August 2026?
3 changes
In August 2026, Windsor.ai overtook Supermetrics to take the highest estimated Share of Search among marketing data integration platforms worldwide, at 47.7%.
In August 2026, Supermetrics lost estimated Share of Search among marketing data integration platforms worldwide, from 48.6% to 43.7%.
Estimated monthly branded searches for Funnel worldwide fell 47.1% over 11 measured months, from 3.6K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Funnel’s and Supermetrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Funnel
3 branded search terms
- funnel io
- funnel marketing data
- funnel.io
Supermetrics
5 branded search terms
- supermetrics
- supermetrics alternatives
- supermetrics marketing analytics
- supermetrics pricing
- supermetrics.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.