Brandwave

Supermetrics vs Swydo:Which is more popular?

In September 2026, Supermetrics had more branded searches than Swydo among marketing reporting platforms for agencies worldwide. Supermetrics had about 36,000 branded searches, while Swydo had 2,430. Supermetrics made up 6.8% of all marketing reporting platforms for agency searches we track, and Swydo accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about marketing reporting platforms for agencies, Supermetrics and Swydo each appeared in two of the five answers. Supermetrics and Swydo were each mentioned first in two of the four answers that named either.

Among marketing reporting platforms for agencies worldwide in September 2026

Who do people search for more?

Supermetrics, about 15 searches for every 1 for Swydo

Supermetrics 36K searchesSwydo 2.4K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Supermetrics in 2 of 5Swydo in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Supermetrics first in 2Swydo first in 2

Follow Supermetrics vs Swydo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Supermetrics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Swydo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Supermetrics and Swydo were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AgencyAnalytics1st
  2. Looker Studio2nd
  3. DashThis3rd
  4. Whatagraph4th
  5. Databox5th
  6. Swydo6th
  7. Supermetrics7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Looker Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AgencyAnalytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whatagraph5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DashThis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Databox3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Supermetrics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swydo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing reporting platforms for agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Supermetrics or Swydo more popular in search?

This chart shows how often people search Google for Supermetrics and Swydo by name. Each line represents a brand's share of searches for all seven marketing reporting platforms for agencies we track, month by month, from English-language searches worldwide.

Supermetrics and Swydo among marketing reporting platforms for agencies worldwide, by month

Share of searches by month for Supermetrics, Swydo. The figures are in the table below the chart.

View monthly share of searches table
MonthLooker StudioSupermetricsAgencyAnalyticsWhatagraphDashThisSwydoDatabox
Oct 202592.7%3.5%1.9%0.7%0.69%0.48%0.03%
Nov 202591.6%4.2%2.3%0.68%0.65%0.57%0.04%
Dec 202592.7%3.5%1.9%0.7%0.65%0.47%0.03%
Jan 202691.5%4.1%2.3%0.82%0.66%0.56%0.03%
Feb 202691.6%4.1%2.3%0.82%0.64%0.56%0.03%
Mar 202690.6%5%2.2%0.82%0.65%0.55%0.17%
Apr 202691.7%4.3%2.3%0.68%0.56%0.46%0.04%
May 202691%5.5%1.9%0.56%0.47%0.38%0.15%
Jun 202691%5.6%1.9%0.56%0.47%0.38%0.03%
Jul 202689.8%7%1.9%0.56%0.39%0.38%0.02%
Aug 202689.7%6.9%1.9%0.55%0.47%0.46%0.03%
Sep 202689.5%6.8%2.3%0.54%0.47%0.46%0.03%

How has the Supermetrics and Swydo comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing reporting platforms for agencies worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Supermetrics worldwide rose 32.8% over 12 measured months, from 27.1K to 36K in September 2026.

  2. Estimated monthly branded searches for Swydo worldwide fell 34.1% over 12 measured months, from 3.7K to 2.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Supermetrics’ and Swydo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Supermetrics

2 branded search terms

  • supermetrics
  • supermetrics marketing analytics

Swydo

2 branded search terms

  • swydo
  • swydo reporting

How the Brand Demand Index is measured

Other head-to-heads among marketing reporting platforms for agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free