HubSpot vs Ortto:Which is more popular?
In September 2026, HubSpot had more branded searches than Ortto among marketing automation platforms worldwide. HubSpot had about 1.5 million branded searches, while Ortto had 1,910. HubSpot made up 55.9% of all marketing automation platform searches we track, and Ortto accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about marketing automation platforms, HubSpot appeared in all four answers and Ortto in none.
Who do people search for more?
HubSpot, about 794 searches for every 1 for Ortto
Who does AI mention more?
HubSpot, mentioned in every answer we collected
Who does AI recommend more?
HubSpot, the only one of the two named
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Top marketing automation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, HubSpot appeared in all four answers. Ortto did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- HubSpot1st
ActiveCampaign2nd
Brevo3rd
Klaviyo4th
Adobe Marketo Engage5th
Ortto–
Keap–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HubSpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ActiveCampaign4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Brevo3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Klaviyo3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Adobe Marketo Engage3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ortto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Keap0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about marketing automation platforms
4 answers
Asked ChatGPT
“Which marketing automation platform should I use?”
Asked ChatGPT
“What are the best marketing automation platforms?”
Asked ChatGPT
“What's the best marketing automation platform for cross-channel campaigns?”
Searched Google, AI Overview
“marketing automation platform”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“email automation software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HubSpot or Ortto more popular in search?
This chart shows how often people search Google for HubSpot and Ortto by name. Each line represents a brand's share of searches for all seven marketing automation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for HubSpot, Ortto. The figures are in the table below the chart.
View monthly share of searches table
| Month | HubSpot | Brevo | Klaviyo | ActiveCampaign | Ortto | Adobe Marketo Engage | Keap |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 22.1% | 12.2% | 4.4% | 0.1% | 0.05% | <0.01% |
| Nov 2025 | 56.6% | 25.2% | 13.9% | 4.1% | 0.09% | 0.05% | <0.01% |
| Dec 2025 | 53.7% | 29.1% | 13.1% | 3.9% | 0.1% | 0.05% | <0.01% |
| Jan 2026 | 61.6% | 22.4% | 12.3% | 3.7% | 0.08% | 0.04% | <0.01% |
| Feb 2026 | 56.6% | 25.3% | 13.8% | 4.1% | 0.09% | 0.06% | <0.01% |
| Mar 2026 | 58.7% | 26% | 11.7% | 3.5% | 0.09% | 0.06% | <0.01% |
| Apr 2026 | 58.9% | 26.2% | 11.8% | 2.9% | 0.17% | 0.04% | <0.01% |
| May 2026 | 54% | 29.4% | 13.2% | 3.2% | 0.11% | 0.04% | <0.01% |
| Jun 2026 | 59% | 26.2% | 11.8% | 2.9% | 0.07% | 0.05% | <0.01% |
| Jul 2026 | 54.2% | 29.7% | 13.3% | 2.7% | 0.08% | 0.04% | <0.01% |
| Aug 2026 | 57.3% | 25.7% | 14.1% | 2.8% | 0.09% | 0.05% | <0.01% |
| Sep 2026 | 55.9% | 30.5% | 11.2% | 2.2% | 0.07% | 0.05% | <0.01% |
How has the HubSpot and Ortto comparison changed over the last 12 months?
3 findings
- HubSpot was ahead of Ortto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HubSpot’s share of searches among marketing automation platforms worldwide moved from 61.1% to 55.9%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Ortto’s share of searches among marketing automation platforms worldwide moved from 0.1% to 0.07%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for marketing automation platforms worldwide in September 2026?
2 changes
In September 2026, HubSpot lost share of searches among marketing automation platforms worldwide, from 57.3% to 55.9%.
Estimated monthly branded searches for Ortto worldwide fell 20.7% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using HubSpot’s and Ortto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HubSpot
21 branded search terms
- crm hub spot
- crm software hubspot
- crm system hubspot
- crm systems hubspot
- hubspot
- hubspot app
- hubspot breeze
- hubspot cms
- hubspot commerce hub
- hubspot content hub
- hubspot crm system
- hubspot customer relationship management
- hubspot forms
- hubspot landing pages
- hubspot marketing crm
- hubspot operations hub
- hubspot sales
- hubspot sales hub
- hubspot sales software
- hubspot service hub
- sales crm hubspot
Ortto
2 branded search terms
- ortto
- ortto ai
Other head-to-heads among marketing automation platforms
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