Brandwave

HubSpot vs RollWorks:Which is more popular?

In September 2026, HubSpot had more branded searches than RollWorks among account-based marketing platforms worldwide. HubSpot had about 1.5 million branded searches, while RollWorks had 590. HubSpot made up 92% of all account-based marketing platform searches we track, and RollWorks accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about account-based marketing platforms, both HubSpot and RollWorks appeared in all five answers. RollWorks was mentioned before HubSpot in three out of five answers.

Among account-based marketing platforms worldwide in September 2026

Who do people search for more?

HubSpot, about 2585 searches for every 1 for RollWorks

HubSpot 1.5M searchesRollWorks 590 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

HubSpot in 5 of 5RollWorks in 5 of 5

Who does AI recommend more?

RollWorks, named ahead of HubSpot in 3 of 5 answers

RollWorks first in 3HubSpot first in 2

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Top account-based marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both HubSpot and RollWorks showed up in all five answers. RollWorks was listed before HubSpot in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 6sense1st
  2. Demandbase2nd
  3. RollWorks3rd
  4. HubSpot4th
  5. Terminus5th
  6. DemandScience6th
  7. Influ2–
  8. Factors.ai–
  9. Madison Logic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 6sense5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Demandbase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RollWorks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Terminus3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DemandScience1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influ20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Factors.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Madison Logic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about account-based marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is HubSpot or RollWorks more popular in search?

This chart shows how often people search Google for HubSpot and RollWorks by name. Each line represents a brand's share of searches for all nine account-based marketing platforms we track, month by month, from English-language searches worldwide.

HubSpot and RollWorks among account-based marketing platforms worldwide, by month

Share of searches by month for HubSpot, RollWorks. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpot6senseDemandbaseInflu2Factors.aiMadison LogicDemandScienceRollWorksTerminus
Oct 202590.5%7.9%0.91%0.14%0.17%0.11%0.14%0.09%0.04%
Nov 202590.4%7.9%0.93%0.17%0.21%0.12%0.14%0.07%0.04%
Dec 202588.8%9.5%0.91%0.16%0.25%0.14%0.16%0.09%0.05%
Jan 202692%6.6%0.78%0.14%0.18%0.11%0.14%0.06%0.04%
Feb 202691.7%6.6%0.93%0.17%0.21%0.14%0.14%0.06%0.04%
Mar 202691.8%6.5%0.94%0.17%0.22%0.14%0.14%0.06%0.03%
Apr 202692%6.6%0.79%0.14%0.18%0.14%0.11%0.05%0.03%
May 202690.4%7.9%0.96%0.17%0.21%0.12%0.12%0.05%0.03%
Jun 202692.9%5.5%1%0.18%0.18%0.1%0.12%0.04%0.02%
Jul 202690.4%8%0.97%0.17%0.21%0.12%0.14%0.04%0.03%
Aug 202690.4%8%0.91%0.17%0.22%0.12%0.12%0.04%0.03%
Sep 202692%6.6%0.75%0.17%0.15%0.1%0.1%0.04%0.02%

How has the HubSpot and RollWorks comparison changed over the last 12 months?

3 findings

How did search popularity change for account-based marketing platforms worldwide in September 2026?

2 changes

  1. In September 2026, HubSpot gained share of searches among account-based marketing platforms worldwide, from 90.4% to 92%.

  2. Estimated monthly branded searches for RollWorks worldwide fell 63.1% over 12 measured months, from 1.6K to 590 in September 2026.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using HubSpot’s and RollWorks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HubSpot

24 branded search terms

  • crm hub spot
  • crm software hubspot
  • crm system hubspot
  • crm systems hubspot
  • hubspot
  • hubspot app
  • hubspot breeze
  • hubspot cms
  • hubspot commerce hub
  • hubspot content hub
  • hubspot crm system
  • hubspot customer relationship management
  • hubspot email marketing
  • hubspot forms
  • hubspot landing pages
  • hubspot marketing
  • hubspot marketing crm
  • hubspot marketing hub
  • hubspot operations hub
  • hubspot sales
  • hubspot sales hub
  • hubspot sales software
  • hubspot service hub
  • sales crm hubspot

RollWorks

1 branded search term

  • rollworks

How the Brand Demand Index is measured

Other head-to-heads among account-based marketing platforms

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