Brandwave

HubSpot vs Zoho CRM:Which is more popular by branded search?

In August 2026, HubSpot had more branded searches than Zoho CRM among CRM platforms worldwide. HubSpot was estimated to have 1.5M branded searches compared to Zoho CRM’s 519K, and held a 29.3% Share of Search versus Zoho CRM’s 10.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among CRM platforms worldwide in August 2026Which is more popular in search, HubSpot or Zoho CRM?
HubSpot29.3%1.5M searches
vs
Zoho CRM10.4%519K searches
Add a brand to this comparison

Follow HubSpot vs Zoho CRM and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, HubSpot or Zoho CRM?

Compare customer relationship management software for sales, marketing, and service teams, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HubSpot and Zoho CRM among CRM platforms worldwide, by month

Share of Search by month for HubSpot, Zoho CRM. The figures are in the table below the chart.

View monthly share of search table
MonthSalesforceHubSpotZoho CRMPipedriveAttioMicrosoft Dynamics 365monday CRMCloseFreshsales
Oct 202547.3%31.1%11.4%7%0.92%0.83%0.78%0.35%0.35%
Nov 202546.5%30.2%11.4%8.3%1.1%0.85%0.78%0.41%0.42%
Dec 202551.2%27.5%10.5%7.5%1.2%0.82%0.69%0.37%0.38%
Jan 202648.1%31.6%9.8%7.1%1.1%0.77%0.79%0.41%0.34%
Feb 202652.7%27.4%10.2%6.1%1.4%0.8%0.69%0.36%0.35%
Mar 202648.9%31.3%9.4%6.8%1.3%0.91%0.66%0.4%0.34%
Apr 202648.9%31.9%9.8%5.8%1.6%0.72%0.57%0.41%0.29%
May 202652.7%28.6%8.7%6.1%1.7%0.93%0.58%0.43%0.32%
Jun 202649.6%31.2%9.9%5.6%1.6%0.93%0.53%0.4%0.26%
Jul 202651.5%27.8%10.3%6.2%2%0.97%0.56%0.43%0.25%
Aug 202651.3%29.3%10.4%5.2%1.8%0.81%0.48%0.44%0.26%
Sep 2026—————————

How has the HubSpot and Zoho CRM comparison changed over the last 12 months?

  • HubSpot was ahead of Zoho CRM in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms worldwide moved from 31.1% to 29.3%, and its estimated monthly branded searches moved from 1.7M to 1.5M.
  • Across the 11 months ending August 2026, Zoho CRM’s estimated Share of Search among CRM platforms worldwide moved from 11.4% to 10.4%, and its estimated monthly branded searches moved from 631K to 519K.

How did search popularity change for CRM platforms worldwide in August 2026?

  1. In August 2026, HubSpot gained estimated Share of Search among CRM platforms worldwide, from 27.8% to 29.3%.

  2. Zoho CRM’s estimated Share of Search among CRM platforms worldwide has gained ground for 3 months in a row, from 8.7% to 10.4% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using HubSpot’s and Zoho CRM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HubSpot

73 branded search terms

  • cost of hubspot crm
  • crm hub spot
  • crm hubspot
  • crm software hubspot
  • crm system hubspot
  • crm systems hubspot
  • free crm hubspot
  • free hubspot crm
  • hub spot free
  • hub spot free crm
  • hubspot
  • hubspot account
  • hubspot app
  • hubspot breeze
  • hubspot cms
  • hubspot com
  • hubspot commerce hub
  • hubspot content hub
  • hubspot crm
  • hubspot crm and sales
  • hubspot crm app
  • hubspot crm cost
  • hubspot crm costs
  • hubspot crm for real estate
  • hubspot crm for sales
  • hubspot crm for small business
  • hubspot crm for startups
  • hubspot crm free
  • hubspot crm free plan
  • hubspot crm free tier
  • hubspot crm free trial
  • hubspot crm free version
  • hubspot crm marketing
  • hubspot crm platform
  • hubspot crm price
  • hubspot crm pricing
  • hubspot crm real estate
  • hubspot crm software
  • hubspot crm system
  • hubspot crm tool
  • hubspot customer relationship management
  • hubspot email marketing
  • hubspot for free
  • hubspot for real estate
  • hubspot for small business
  • hubspot forms
  • hubspot free
  • hubspot free account
  • hubspot free crm
  • hubspot free version
  • hubspot landing pages
  • hubspot lead management
  • hubspot marketing
  • hubspot marketing automation
  • hubspot marketing crm
  • hubspot marketing hub
  • hubspot operations hub
  • hubspot pricing
  • hubspot pricing crm
  • hubspot real estate crm
  • hubspot sales
  • hubspot sales crm
  • hubspot sales hub
  • hubspot sales hub pricing
  • hubspot sales hub professional
  • hubspot sales pricing
  • hubspot sales software
  • hubspot service hub
  • hubspot smart crm
  • hubspot starter crm
  • hubspot.com
  • hubspotfree
  • sales crm hubspot

Zoho CRM

61 branded search terms

  • app zoho crm
  • bigin by zoho
  • bigin by zoho crm
  • bigin crm
  • bigin crm pricing
  • bigin zoho crm
  • cost of zoho crm
  • cost zoho crm
  • crm zoho
  • crm zoho plus
  • crm zoho price
  • crm zoho pricing
  • customize zoho crm
  • leads zoho crm
  • price of zoho crm
  • pricing of zoho crm
  • pricing zoho crm
  • zoho bigin
  • zoho bigin crm
  • zoho bigin pricing
  • zoho crm
  • zoho crm account
  • zoho crm analytics
  • zoho crm app
  • zoho crm application
  • zoho crm automation
  • zoho crm bigin
  • zoho crm books
  • zoho crm cost
  • zoho crm costing
  • zoho crm costs
  • zoho crm demo
  • zoho crm desktop app
  • zoho crm download
  • zoho crm download for windows
  • zoho crm enterprise
  • zoho crm enterprise pricing
  • zoho crm features
  • zoho crm for nonprofits
  • zoho crm for real estate
  • zoho crm for small business
  • zoho crm for travel agency
  • zoho crm free
  • zoho crm free tier
  • zoho crm leads
  • zoho crm mobile app
  • zoho crm pipeline
  • zoho crm plus
  • zoho crm plus price
  • zoho crm plus pricing
  • zoho crm pricing
  • zoho crm professional
  • zoho crm reporting
  • zoho crm software
  • zoho crm software download
  • zoho crm standard
  • zoho crm tool
  • zoho crm ui
  • zoho crm website
  • zoho crm workflow
  • zohocrm com

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start your marketing record