HubSpot vs Pardot:Which is more popular by branded search?
In August 2026, HubSpot had more branded searches than Pardot among campaign management platforms worldwide. HubSpot was estimated to have 1.5M branded searches compared to Pardot’s 12.1K, and held a 93.6% Share of Search versus Pardot’s 0.77%. These are worldwide searches for English-language branded terms.
Follow HubSpot vs Pardot and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, HubSpot or Pardot?
Compare the platforms marketing teams run campaigns from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HubSpot, Pardot. The figures are in the table below the chart.
View monthly share of search table
| Month | HubSpot | ActiveCampaign | Customer.io | Pardot | Adobe Marketo Engage |
|---|---|---|---|---|---|
| Oct 2025 | 92.2% | 6.1% | 0.7% | 0.97% | 0.08% |
| Nov 2025 | 92.1% | 6.2% | 0.71% | 0.97% | 0.07% |
| Dec 2025 | 92% | 6.1% | 0.85% | 0.96% | 0.09% |
| Jan 2026 | 93.4% | 5.1% | 0.71% | 0.8% | 0.06% |
| Feb 2026 | 92.1% | 6% | 0.84% | 0.95% | 0.09% |
| Mar 2026 | 93% | 5.4% | 0.69% | 0.77% | 0.09% |
| Apr 2026 | 94.3% | 4.2% | 0.71% | 0.8% | 0.06% |
| May 2026 | 93.1% | 5.3% | 0.82% | 0.76% | 0.08% |
| Jun 2026 | 94.4% | 4.1% | 0.7% | 0.65% | 0.09% |
| Jul 2026 | 94.2% | 4.1% | 0.84% | 0.78% | 0.09% |
| Aug 2026 | 93.6% | 4.7% | 0.82% | 0.77% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the HubSpot and Pardot comparison changed over the last 12 months?
3 findings
- HubSpot was ahead of Pardot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among campaign management platforms worldwide moved from 92.2% to 93.6%, and its estimated monthly branded searches moved from 1.7M to 1.5M.
- Across the 11 months ending August 2026, Pardot’s estimated Share of Search among campaign management platforms worldwide moved from 0.97% to 0.77%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for campaign management platforms worldwide in August 2026?
2 changes
In August 2026, HubSpot lost estimated Share of Search among campaign management platforms worldwide, from 94.2% to 93.6%.
Estimated monthly branded searches for Pardot worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HubSpot’s and Pardot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HubSpot
73 branded search terms
- cost of hubspot crm
- crm hub spot
- crm hubspot
- crm software hubspot
- crm system hubspot
- crm systems hubspot
- free crm hubspot
- free hubspot crm
- hub spot free
- hub spot free crm
- hubspot
- hubspot account
- hubspot app
- hubspot breeze
- hubspot cms
- hubspot com
- hubspot commerce hub
- hubspot content hub
- hubspot crm
- hubspot crm and sales
- hubspot crm app
- hubspot crm cost
- hubspot crm costs
- hubspot crm for real estate
- hubspot crm for sales
- hubspot crm for small business
- hubspot crm for startups
- hubspot crm free
- hubspot crm free plan
- hubspot crm free tier
- hubspot crm free trial
- hubspot crm free version
- hubspot crm marketing
- hubspot crm platform
- hubspot crm price
- hubspot crm pricing
- hubspot crm real estate
- hubspot crm software
- hubspot crm system
- hubspot crm tool
1–40 of 73
Pardot
1 branded search term
- pardot
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.