How popular isPardot in search?
In August 2026, there were an estimated 12.1K branded searches for Pardot worldwide which is down 33.1% over the last 11 months. Pardot holds 0.77% estimated Share of Search among campaign management platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
HubSpot93.6%
ActiveCampaign4.7%
Customer.io0.82%Pardot0.77%
Adobe Marketo Engage0.08%
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Which campaign management platforms compete with Pardot?
Share of Search by month for HubSpot, ActiveCampaign, Pardot. The figures are in the table below the chart.
View monthly share of search table
| Month | HubSpot | ActiveCampaign | Customer.io | Pardot | Adobe Marketo Engage |
|---|---|---|---|---|---|
| Oct 2025 | 92.2% | 6.1% | 0.7% | 0.97% | 0.08% |
| Nov 2025 | 92.1% | 6.2% | 0.71% | 0.97% | 0.07% |
| Dec 2025 | 92% | 6.1% | 0.85% | 0.96% | 0.09% |
| Jan 2026 | 93.4% | 5.1% | 0.71% | 0.8% | 0.06% |
| Feb 2026 | 92.1% | 6% | 0.84% | 0.95% | 0.09% |
| Mar 2026 | 93% | 5.4% | 0.69% | 0.77% | 0.09% |
| Apr 2026 | 94.3% | 4.2% | 0.71% | 0.8% | 0.06% |
| May 2026 | 93.1% | 5.3% | 0.82% | 0.76% | 0.08% |
| Jun 2026 | 94.4% | 4.1% | 0.7% | 0.65% | 0.09% |
| Jul 2026 | 94.2% | 4.1% | 0.84% | 0.78% | 0.09% |
| Aug 2026 | 93.6% | 4.7% | 0.82% | 0.77% | 0.08% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.6% | 1.5M | +0.23% | -0.5 points | |
| 2, held 2nd | 4.7% | 73.5K | +14.9% | +0.6 points | |
| 3, held 3rd | 0.82% | 12.9K | -0.85% | 0 points | |
| 4, held 4th | 0.77% | 12.1K | 0% | 0 points | |
| 5, held 5th | 0.08% | 1.2K | -17.4% | 0 points |
1.
HubSpot93.6%
Held 1st. 1.5M estimated branded searches, +0.23% vs prior month. Share -0.5 points.
4.7%
Held 2nd. 73.5K estimated branded searches, +14.9% vs prior month. Share +0.6 points.
0.82%
Held 3rd. 12.9K estimated branded searches, -0.85% vs prior month. Share 0 points.
4.
0.77%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.08%
Held 5th. 1.2K estimated branded searches, -17.4% vs prior month. Share 0 points.
Compare search popularity between Pardot and its closest rivals
How has branded search demand for Pardot changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pardot worldwide fell from 18.1K to 12.1K.
- Across the 11 months ending August 2026, Pardot fell from 3rd to 4th among campaign management platforms worldwide.
How did search popularity change for campaign management platforms worldwide in August 2026?
4 changes
In August 2026, ActiveCampaign gained estimated Share of Search among campaign management platforms worldwide, from 4.1% to 4.7%.
In August 2026, HubSpot lost estimated Share of Search among campaign management platforms worldwide, from 94.2% to 93.6%.
Estimated monthly branded searches for Pardot worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
Estimated monthly branded searches for Adobe Marketo Engage worldwide fell 16.2% over 11 measured months, from 1.4K to 1.2K in August 2026.
How is Pardot measured?
Brandwave collects information about searches that people make online using Pardot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pardot
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Is Pardot your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.