Klaviyo vs Pardot:Which is more popular?
In September 2026, Klaviyo had more branded searches than Pardot among campaign management platforms worldwide. Klaviyo had about 303,000 branded searches, while Pardot had 12,100. Klaviyo made up 7.3% of all campaign management platform searches we track, and Pardot accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about campaign management platforms, Klaviyo appeared in four of the five answers and Pardot in none.
Who do people search for more?
Klaviyo, about 25 searches for every 1 for Pardot
Who does AI mention more?
Klaviyo, mentioned in 4 of 5 answers, Pardot in 0
Who does AI recommend more?
Klaviyo, the only one of the two named
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Top campaign management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Klaviyo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Pardot did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
HubSpot1st
ActiveCampaign2nd
Mailchimp3rd
Asana4th- Klaviyo5th
Adobe Marketo Engage6th
Customer.io–
Pardot–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ActiveCampaign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Klaviyo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mailchimp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Asana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adobe Marketo Engage3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Customer.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pardot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about campaign management platforms
5 answers
Asked ChatGPT
“Which campaign management platform should I use?”
Asked ChatGPT
“What are the best campaign management platforms?”
Asked ChatGPT
“What's the best campaign management platform for marketing teams?”
Searched Google, AI Overview
“campaign management platforms”
Searched Google, AI Overview
“marketing campaign software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Klaviyo or Pardot more popular in search?
This chart shows how often people search Google for Klaviyo and Pardot by name. Each line represents a brand's share of searches for all eight campaign management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Klaviyo, Pardot. The figures are in the table below the chart.
View monthly share of searches table
| Month | HubSpot | Mailchimp | Asana | Klaviyo | ActiveCampaign | Customer.io | Pardot | Adobe Marketo Engage |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 30% | 30.7% | 6.1% | 2.2% | 0.25% | 0.36% | 0.03% |
| Nov 2025 | 29.5% | 35.8% | 24.7% | 7.2% | 2.1% | 0.24% | 0.35% | 0.02% |
| Dec 2025 | 28.2% | 33.9% | 28.4% | 6.9% | 2% | 0.28% | 0.33% | 0.03% |
| Jan 2026 | 32.4% | 32% | 26.7% | 6.4% | 1.9% | 0.26% | 0.31% | 0.02% |
| Feb 2026 | 31.6% | 31.2% | 26.4% | 7.7% | 2.3% | 0.32% | 0.38% | 0.03% |
| Mar 2026 | 32.4% | 31.9% | 26.7% | 6.4% | 1.9% | 0.26% | 0.31% | 0.03% |
| Apr 2026 | 36.3% | 29.3% | 24.7% | 7.2% | 1.8% | 0.29% | 0.35% | 0.02% |
| May 2026 | 31.8% | 31.4% | 26.4% | 7.8% | 1.9% | 0.32% | 0.31% | 0.03% |
| Jun 2026 | 36.4% | 29.3% | 24.6% | 7.3% | 1.8% | 0.29% | 0.29% | 0.03% |
| Jul 2026 | 33.8% | 27.5% | 28.1% | 8.3% | 1.6% | 0.33% | 0.33% | 0.03% |
| Aug 2026 | 33.8% | 27.5% | 28.1% | 8.3% | 1.7% | 0.34% | 0.33% | 0.03% |
| Sep 2026 | 36.4% | 29.4% | 24.9% | 7.3% | 1.5% | 0.29% | 0.29% | 0.03% |
How has the Klaviyo and Pardot comparison changed over the last 12 months?
3 findings
- Klaviyo was ahead of Pardot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Klaviyo’s share of searches among campaign management platforms worldwide moved from 6.1% to 7.3%, and its estimated monthly branded searches moved from 305K to 303K.
- Across the 12 months ending September 2026, Pardot’s share of searches among campaign management platforms worldwide moved from 0.36% to 0.29%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for campaign management platforms worldwide in September 2026?
2 changes
In September 2026, Klaviyo lost share of searches among campaign management platforms worldwide, from 8.3% to 7.3%.
Estimated monthly branded searches for Pardot worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Klaviyo’s and Pardot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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